Since 1983, Casey Owens has been a pivotal figure in the travel industry, significantly contributing to the growth of Mayan Palace (now Vidanta) from a regional player to a global leader with over $1 billion in annual sales. His ability to identify market opportunities and develop innovative strategies led to the creation of the highly successful Choices program at Unlimited Vacation Club. This program revolutionized the vacation ownership model, providing members with unprecedented flexibility and a customized experience, which became a key driver of Unlimited Vacation Club’s rapid growth.Casey’s global expertise, cultivated through leadership roles in offices across England, Ireland, Canada, the U.S., Mexico, and the Caribbean, has been instrumental in attracting and nurturing top-tier talent in sales and marketing. His efforts not only expanded Vidanta’s reach but also positioned it as a leader in real estate and fractional ownership within the vacation industry. His leadership style focuses on building cohesive, high-performing teams that consistently exceed targets and deliver exceptional results.Under his guidance, Grupo Mayan achieved a prestigious ranking of 5th in the world for sales, a testament to Casey's ability to foster growth and scale businesses. His crowning achievement came when he became the only independent marketer in the world to generate over $1 billion in vacation ownership sales in a single year, a record that still stands. This unparalleled success speaks to his deep understanding of consumer needs and market trends, as well as his innovative approach to business development.Casey’s lasting impact on the industry is evident in the way he reshaped vacation ownership, elevating the Grupo Mayan brand to new heights and setting benchmarks that continue to influence the market today. His visionary leadership and commitment to excellence have left an indelible mark on the travel and hospitality industries, where he remains a respected and influential figure.Now, Casey brings this extensive experience to his new role at HestiaKey as Managing Partner for Club Sales. In this position, he is applying his proven skills and leadership to spearhead new projects, continuing to drive innovation and success in the vacation ownership and hospitality sectors.