Casey Pearson Email and Phone Number

​- Remotely manage 3 direct reports ranging from Managers to Associate Analysts- Lead the Data & Insights team on two of Hero's largest client account, managing workloads of six team members including analysts, data engineers, and implementation specialists.- Work with cross discipline team to synthesize voice of customer, social, and digital behavioral data in order to distill customer insights that drive business strategy.- Analyze performance of entire customer journey from acquisition through retention via online and offline touchpoints.- Skilled at effectively communicating insights to a variety of audiences to foster collaborative problem solving, including copywriters, designers, developers, C-suite stakeholders.Key Clients: Twitter, Gelesis (Plenity)

​- Guide clients in measurement planning to define KPIs that directly drive business goals.- Design & implement dynamic site tagging to guarantee accurate reporting of KPIs and behavioral indicators.- Map data from a variety of data sources to build fully automated dashboards that assist business users in efficiently tracking key metrics without the need for manual maintenance.- Conduct in-depth behavioral analyses to identify areas of opportunity within website and app experiences in order to optimize conversion rates.- Work with cross discipline teams including UX, design, digital marketing, and development to design, test, and measure creative solutions to customer experience problems.- Create, manage and execute persona driven A/B and multivariate testing.- Act as a trusted client partner as an integral member of multiple embedded teams.- Mentor & support junior team members.Key Clients: Comcast, Twitter, Spaulding Rehabilitation Hospital, Aramark

Led digital analytics strategy including measurement planning for key business KPIs, setting up a flexible tracking process for future marketing campaigns, and building an interactive dashboard for ongoing reporting and optimization.

​- Build and maintain digital marketing performance dashboards integrating multiple data sources to create a source of truth for internal marketing teams and clients.- Design and implement site tagging, measurement, and analytic strategies and methodologies to guarantee successful tracking of KPIs.- Create and manage A/B and multivariate tests for web and digital marketing initiatives.- Provide actionable insights to client teams for on site conversion rate optimizations.Key Clients: Comcast, Sunrise Senior Living, Delaware North, The Art Institutes

Contribute to the overall success of the small business’ marketing and analytics strategy through the creation and configuration of events, sales reports, and internal sales database, as well as conducting and analyzing market research.

Focused on delivering client-facing media optimizations at a creative and media agency, with sophisticated end-to-end direct response marketing capabilities.Managed campaigns with a strong focus on brand ideology from building creative to launching media to monitoring and optimizing based on response.

Researched brands in various industries to fill product gaps identified via analysis for major Home Shopping Channels (QVC and SHQP). Played major role in conducting opportunity analysis, contacting the brands and pitching the channel, and preparing brand presentations to bring to the channels.