Casey Rexrode Email & Phone Number

• Provide creative direction for marketing campaigns working with team of designers and collaborating with in-house marketing, merchandising and ecommerce teams as well as outside vendors• Coach creative team in their professional development and advocate for their success• Stakeholder for creative quality and ensure that all creative is optimized for a delightful, customer-friendly experience and for maximum sales impact• Work with leadership team to set objectives and key results… Show more • Provide creative direction for marketing campaigns working with team of designers and collaborating with in-house marketing, merchandising and ecommerce teams as well as outside vendors• Coach creative team in their professional development and advocate for their success• Stakeholder for creative quality and ensure that all creative is optimized for a delightful, customer-friendly experience and for maximum sales impact• Work with leadership team to set objectives and key results for Marketing team• Responsible for interviewing, hiring and delivering performance evaluations for the Creative Team• Create digital marketing collateral for email, affiliate, SEO, SMM, paid search and retargeting channels• Direct as well as execute creative print collateral for catalog, direct mailers, outbound package inserts and tradeshow booths• Support B2C and B2B brands• Drive process efficiency Show less

High Point, Nc

• Provide creative direction for marketing campaigns working with team of designers and collaborating with in-house marketing, business, ecommerce and IT teams as well as outside vendors• Coach creative team in their professional development and advocate for their success• Ensure that all creative is optimized for a delightful, customer-friendly experience and for maximum sales impact• Work with leadership team to set objectives and key results for Marketing team• Responsible… Show more • Provide creative direction for marketing campaigns working with team of designers and collaborating with in-house marketing, business, ecommerce and IT teams as well as outside vendors• Coach creative team in their professional development and advocate for their success• Ensure that all creative is optimized for a delightful, customer-friendly experience and for maximum sales impact• Work with leadership team to set objectives and key results for Marketing team• Responsible for interviewing, hiring and delivering performance evaluations for the Creative Team• Create web marketing collateral for affiliate, SEO, SMM, paid search and retargeting channels• Sprint Coorodinator for Epromo channel - ensure that all scheduling, promotional offers, cross-channel marketing campaigns, ecommerce testing, storytelling, creative, copy and code are aligned for maximum impact. • Experience managing reports remotely in different states and countries (Canada)• Experience with B2C and B2B brands Show less

High Point, Nc

• Manage team of designers by providing creative direction on all print and digital marketing materials• Design, code (html/css), and update pictureframes.com website• Design 3rd party client and spin-off website GUIs and collaborate with IT for implementation• Responsible for interviewing, hiring and delivering performance evaluations for the Creative Team• Develop creative and production schedules and manage task priorities for team• Design the full gamut of marketing… Show more • Manage team of designers by providing creative direction on all print and digital marketing materials• Design, code (html/css), and update pictureframes.com website• Design 3rd party client and spin-off website GUIs and collaborate with IT for implementation• Responsible for interviewing, hiring and delivering performance evaluations for the Creative Team• Develop creative and production schedules and manage task priorities for team• Design the full gamut of marketing collateral from concept through production including catalog covers, epromos, display banner ads, UX, tshirts, and the occassional poster for a coworker's missing cat. Show less

Raleigh-Durham, Nc

• Sole corporate designer responsible for the design and development of all promotional, and internal communication materials• Design new corporate identity and all associated electronic and print materials• UX design, code, and update web sites for clients in the automotive aftermarket • Developed admin UX for online payment and invoicing applications• Consult directly with clients• Create new logos and identities for clients; update and integrate existing identities into… Show more • Sole corporate designer responsible for the design and development of all promotional, and internal communication materials• Design new corporate identity and all associated electronic and print materials• UX design, code, and update web sites for clients in the automotive aftermarket • Developed admin UX for online payment and invoicing applications• Consult directly with clients• Create new logos and identities for clients; update and integrate existing identities into new media• Work directly with printers to facilitate and expedite production of projects Show less

Charlottesville, Va

Illustrated series of educational children's reading materials that are now used in 99% of all school divisions in Virginia.

Chapel Hill, Nc

• Created a website and advertising posters for the Medical Illustration Department at UNC Chapel Hill• Designed educational materials and presentations for UNC Hospital and UNC campus staff, students and professors.• Created a series of tribute posters for each department at UNC Hospital for its 50th anniversary event.

Winston-Salem, Nc

Contract web designer for GSO websiteThe site I created was used for almost a decade (which is kinda crazy...) and they still use the terminal maps that I created.

Harrisonburg, Va

• Design new corporate identity and all associated digital and print materials (logo, website, letterhead, business cards, print ads and other promotional material)• Design, code, and update web sites for clients.• Consult directly with clients.• Create new logos and identities for clients; update and integrate existing identities into new media.

Harrisonburg, Va

• Sole corporate designer responsible for the design and development of all promotional, packaging, and internal communication materials.• Created all point-of-sales materials including sales sheets, danglers, table tents, posters, brochures, and product labels.• Developed PowerPoint presentations for sales force.• Designed all in-house private label package design.• Published bimonthly corporate newsletter.• Illustrated original artwork.• Troubleshot all problems… Show more • Sole corporate designer responsible for the design and development of all promotional, packaging, and internal communication materials.• Created all point-of-sales materials including sales sheets, danglers, table tents, posters, brochures, and product labels.• Developed PowerPoint presentations for sales force.• Designed all in-house private label package design.• Published bimonthly corporate newsletter.• Illustrated original artwork.• Troubleshot all problems related to Macintosh hardware and software.• Worked directly with printers to facilitate and expedite production of projects.• Regularly worked with corporate Marketing and Research & Development Groups.• Designed, developed, and regularly maintained first corporate web sites. (www.shadybrookfarms.com, www.dialachef.com, www.rocco.com).• Recognized for improving creative promotional design, materials, and products.• Responsible for equipment and software upgrades. Show less

Bachelor Of Fine Arts (Bfa), Graphic Design

Activities and Societies: Tau Beta Sigma (Honors Band Service Sorority) Kappa Pi (Honors Art Fraternity) BFA with Minor in Graphic Design.

Biological Illustration

Biological Illustration