Casey Samaroo Email & Phone Number

Mississauga, On, Ca

Mississauga, On, Ca

Richmond Hill, Ontario, Canada

Successfully drove a 38% year-over-year revenue increase while consistentlymeeting and exceeding my sales quotaSales Process Optimization:Developed and implemented strategies to optimize the sales process, including streamlining workflows and improving sales toolsOptimized vendor relationships, resulting in a 100% sales growth for Lenovo, ViewSonic, and LogitechSales Enablement:Implemented Seamless AI lead generation tool which imported into Microsoft Dynamics which improved outbound lead acquisition by 50%Create and maintain sales enablement tools, such as product presentations, sales decks, and customer case studies while also coordinating sales training from key vendor accounts.Marketing and Branding:Developed and executed targeted marketing campaigns which lead to a 200% improvement in inbound leads for the corporate sales team.Since taking over the social media account we have grown 100% Y/Y while also taking on digital marketing initiatives to further reach B2B decision-makers.

Richmond Hill, Ontario, Canada

Vendor Partnerships: Managed marketing initiatives with key technology vendors (Microsoft, Asus, AMD, Nvidia, etc.), optimizing marketing budgets and driving sales.Campaign Execution: Developed and executed annual retail marketing calendars and weekly online campaigns, resulting in increased website traffic, higher conversion rates.Creative Direction: Collaborated with designers to create and distribute on-brand marketing assets for online and in-store channels.Product Launches: Spearheaded the end-to-end planning and execution of new product launches, ensuring successful market introduction.Digital Marketing: Led the creation and execution of digital marketing campaigns (website, social media, Google Ads, email) to drive brand awareness and customer engagement.Reporting and Analysis: Tracked, analyzed, and reported on marketing campaign performance, providing data-driven insights to optimize future strategies.

Toronto, Ontario, Canada

Client Relationship Management:- Prospect new business opportunities - Build and maintain strong relationships with key decision-makers on accounts.- Proactively identify and address client needs and pain points.- Conduct regular business reviews to assess client satisfaction and identify opportunities for growth.Account Planning and Forecasting:- Develop accurate sales forecasts and budgets.- Monitor key performance indicators (KPIs) and adjust strategies as needed.- Conduct market research to identify trends and opportunities.Sales and Revenue Generation:- Develop and execute strategic account plans to achieve sales targets.- Identify and pursue new business opportunities within existing accounts.- Negotiate contracts and pricing to maximize profitability.- Close deals and ensure timely contract renewals.

Efficiently communicated with teams to schedule matches for multiple Twitch streams across multiple time zones and countries.Worked as part of a team to decide player and team punishments when teams/players failed to comply with league rules and regulations.

Toronto, Canada Area

Founded, coached, and managed members for the York University Esports team.Created social media campaigns to advertise and market the newly created team.Implemented creative strategies within budget using various tactics, selected based on target audience and market conditions.Managed local events and attended grand openings in collaboration with Humber College to assess interest and stimulate growth.Communicate with and manage students from different streams to attend practices, meetings, and online and in-person competitions.

Toronto, Canada Area

Improved lead generation by 30% by implementing and executing email marketing campaigns and extracting insights to provide marketing recommendations using best practices.​​Posted on social media and managed analytics; managed website, and app ad channels focused on B2C and B2B traffic, reach and effectiveness while optimizing the marketing funnel. Created landing pages for desktop and mobile users to enhance the brand using Unbounce.Assisted in improving underperforming channels through analysis, campaign development, and result monitoring.

Certificate, Project Management, 4.0

Project management certificate from the University of Toronto

Bachelor Of Arts - Ba, Psychology