Casey Williams Email & Phone Number

London, England, United Kingdom

Set up in 2015 by ex-fashion buyer Emma Sullam, Maison Curate is a local lifestyle store bringing together everything we find in an inspiring and serene space that feels more like a home than a store.RESPONSIBILITIES• Customer service and sales• Store merchandising and display• Receiving, pricing and replenishing stock• Stocktake

London, England, United Kingdom

Max and Melia is an online store and boutique selling home accessories and gifts. It is a family affair, started and managed by Jeanne, and her two daughters Maxine and Amelia.RESPONSIBILITIES• Customer service and sales• Store merchandising and display• Website marketing• Email marketing• Social media promotion• Receiving, pricing and replenishing stock• Updating inventory• Stocktake

London, United Kingdom

Founded in 1856, Marsh & Parsons is a London-wide estate agency which has been matching people and property for over 160 years.RESPONSIBILITIES• Delivered the 2019 marketing plan• Managed the 2019 marketing budget• Recruited and managed five direct reports• Managed a digital agency and PR agency• Sourced and managed eight content partners• Successfully launched two new London branches

London, United Kingdom

EasyRoommate, a trusted marketplace for life’s sharers, is the world’s largest online flatsharing service, operating across 25 countries in 7 languages. My role involved maintaining operational efficiency and profit margins in the EasyRoommate markets whilst simultaneously rolling out a new brand, Roomgo in LATAM markets with a new busines model.RESPONSIBILITIES• Set the 2018/2019 marketing strategy and budget• Undertook market research in new LATAM markets• Sourced a digital partner to assist with SEO and Paid Media• Implemented planning and reporting processes• Managed a team of six direct reports

London, United Kingdom

SuperCarers' purpose is to build a new care system by creating online tools that connect families with expert carers and make managing and paying for care easier and more transparent.As their first marketing hire, I worked with the founding brothers of this early stage start up to create a care brand people would know and love whilst driving nationwide supply and demand to their online platform.RESPONSIBILITIES• Assisted with second round seed funding to raise £1.2M• Created and executed on an annual marketing plan and budget of £400K• Recruited and managed two direct reports• Appointed and managed third party PR, brand and digital marketing agency partners• Conducted a photo shoot and enhanced the brand’s visual identity across all channels• Increased website traffic by 82% and leads by 40%

London, United Kingdom

Catawiki was founded in the Netherlands in 2008 and is the fastest growing online auction house in Europe. Specialist auctioneers curate and supervise 300 weekly auctions across 80 different categories.As the number 2 hire in the UK, I worked with the UK general manager and a centralised support team in Holland to launch the platform in the UK and drive supply and demand for the first time outside of the EU. RESPONSIBILITIES• Devised and implemented a first-year marketing plan• Appointed and managed a PR agency and social media and content marketing intern• Onboarded and supported 20 UK auctioneers• Advised and contributed to the company’s first brand manual and international TVC• Planned and held a London art exhibition to launch a new contemporary art auction• Established UK partner, media and supplier relationships

London, United Kingdom

British Military Fitness (BMF), founded in 1999, pioneered outdoor military-style group fitness and remains the market leader. The company employs more than 400 instructors plus office staff with a turnover of £6M.Reporting to the managing director, I was hired to consolidate the brand, create an integrated marketing approach, build an effective marketing team and contribute to the strategic direction of the company.RESPONSIBILITIES• Successfully ran a Guinness World Record attempt and entered the Book of World Records• Implemented a full rebrand• Recruited, managed and developed two direct reports• Appointed and managed third party creative, website, search, PR, media and CRM agency partners• Planned and implemented the annual marketing strategy, increasing new trialist growth by 17%• Launched 14 new park venues to support business expansion and national reach• Full ownership of the annual marketing budget which supported both national and local activity

I was commissioned by Ozone Conferencing to bring to market Buzz Conferencing - a free conference calling solution which complemented the Ozone Conferencing brand by targeting the lower end of the SMB/SME market with a free, instant, easy-to-use service focused on service and support.ACHIEVEMENTS & RESPONSIBILITIES• Established the brand identity and value proposition• Carried out customer, competitor and market analysis• Designed and implemented the first year marketing strategy• Launched the website• Activated a PPC & SEO strategy• Designed and implemented an eCRM programme

London, United Kingdom

Powwownow is the UK’s leading free conference call provider, offering audio, web and video conferencing services in 15 countries worldwide including the US and major European markets. Reporting to the founding partners, I was Powwownow’s first marketing hire. Upon leaving, Powwownow was established as the clear market leader in the free conference calling space and I grew the marketing team to a 6 person department with 4 agency partners. The brand had a 1 in 4 recall rate.ACHIEVEMENTS• Runner up for ‘Best SME Targeted Campaign’ in the 2012 B2B Marketing awards• Included in the 2011 Sunday Times Tech Track 100 - the league table that ranks Britain's 100 private tech (TMT) companies with the fastest-growing sales over the latest three years• Winner of ‘Best Limited Budget Campaign’ and shortlisted for ‘Best B2B Brand’ in the 2010 B2B Marketing awards• Providing substantial contribution to the 30% YOY growth of the business RESPONSIBILITIES• Designed and implemented annual brand and marketing strategies within the UK and key markets abroad• Planned and delivered 3 fully integrated marketing campaigns each year with the use of traditional and digital media• Managed UK and European marketing budgets and third party agencies• Recruited, managed and developed five direct reports• Launched 15 international websites and increased the UK conversion rate by 20%• Managed an SEO strategy that resulted in position 1-3 rankings for 18 of 25 major keyword terms• Created and implemented an eCRM programme to drive activation, usage and retention• Brought 2 new products (Powwownow Web & Powwownow Plus) to market• Managed mobile application development and implementation• Supported the sales team so they could achieve their targets within the large corporates space• Carried out customer, competitor and market analysis to inform the marketing strategy

Erina Fair is the largest non-metropolitan shopping centre in Australia and the largest single-storey shopping centre in the Southern Hemisphere. Managed by Lend Lease Retail, the Centre contains over 330 stores attracting over 12 million visitors per annum. At the time, the Centre had an annual turnover of $572M.ACHIEVEMENTS & RESPONSIBILITIES• Delivered all Centre marketing requirements as acting Marketing Manager for 12 months• Formed part of the managing team of the highest performing Lend Lease Centre in Australia• Identified appropriate national and local positioning for the Centre• Delivered an aligned Marketing Business Plan with measurable KPIs supported by advertising and promotional campaigns delivered in accordance with the Lend Lease Retail Style Guide• Forecasted, reported and budgeted on a 24 month Sales Analysis• Maintained relationships with all retailers to maximize retailer involvement in marketing programs • Managed the Centre’s 55 Plus Loyalty Club in partnership with the local community

Crowne Plaza Terrigal is an award winning 196 room hotel providing services to the local and Sydney drive markets. Reporting directly to the General Manager and supported by regional management teams, I gained invaluable experience and understanding of the importance of the marketing function to business success. ACHIEVEMENTS & RESPONSIBILITIES• Delivered the full marketing program for the Hotel, conference centre, 3 food & beverage outlets and day spa in absence of a Sales & Marketing Director for 2 years• Invited to form part of the Hotel’s Executive Management Team• Custodian of the Hotel’s integrated marketing and business planning process• Forecasted and reported on daily, monthly and annual business performance• Set the Hotel’s room pricing strategy, sell strategies and market mix strategy• Managed sales and marketing expenditure budgets to support business objectives• Planned and executed all national and local marketing activity including radio, press, direct mail, direct email, outdoor advertising, point of sale, websites, letterbox drops, tradeshows, charity events, sponsorship and photo shoots

Certificate Of Interior Design

Styling For Interiors

Level 2 Award In Wine And Spirits

Essential Management Skills

Principles Of Marketing

Executive Secretarial Studies

Higher School Certificate