Greenlane (NASDAQ: GNLN) is a full-service, global platform for bringing premium products to market in the burgeoning head shop, smoke shop, dispensary channels and beyond. Since 2005, Greenlane has worked diligently to build a reputation as the industry leader by meeting the needs of our customers, suppliers, and the end-users of the products we represent. We have achieved this by offering the most innovative products at competitive prices, providing white glove customer service, and processing orders quickly with unparalleled, highly efficient operations and logistics. During this time, we have grown to over 200 employees with operations in eight cities across the United States and Canada, including six highly-automated distribution centers, and we continue to grow by finding ways to better serve the needs of our customers and suppliers.

- Owns the overall email program and is responsible for managing the flow of email communications- Defines the long-term vision and strategic plan for email evolution- Creates and manages email marketing tactical strategies that raise the level of customer communication, acquisition & retention- Facilitates the implementation and execution of email campaigns, ensuring they're conducted in a way that aligns with best practices and integrates with existing and future tools- Maximizes organic contact database growth by optimizing and testing list growth strategies while maintaining low unsubscribe rates- Completes execution of email campaigns including planning, strategizing, developing, deploying, testing and reporting- Analyses testing results to provide insights and recommendations to improve email performance- Executes established methods while identifying new opportunities - Monitors competitive intelligence and reports on trending and untapped opportunities- Monitors and assesses relevant KPIs- Collaborates with IT to create customized technology integrations- Creates sophisticated automated workflows to optimize efficiency- Manages overall marketing and per-event email campaign strategies- Manages and improves customers segmentation and CRM plans utilizing existing & future contact databases- Ensures email design adheres to industry best practices while maintaining CAN-SPAM/CASL compliance- Creates sophisticated automated workflows to optimize efficiency- Maximizes response and open rates as well as conversions- Ensures email structure and content is compelling, on brand & accurate - Writes copy, collaborates on image creation & content curation - Streamlines creative process with a focus on templates- Manage relationship with email service providers to optimize targeting, acquisition and retention opportunities- Owns testing of responsive design, links, image rendering, spelling, grammar & accuracy

Creates and analyzes reports for Digital Media BuysProvides concepts and mockups for Digital Media AdvertisingManages digital media creationCreates & edits content for videosCreates & manages onsite testingManages new advertising vehicles Designs custom audience targetingAssists with customer intelligence Assists with HTML & Javascript codingAssists with reviews approvalAssists with SEOAssists with on-site searchAssists with SEM Creates analytical assessmentsAssists with data processingAssists with editing and writing on-site contentAssists with cross departmental reporting

Sachs Media Group is Florida’s dominant public affairs communications company for critical issues and one of America’s leading independent communications companies. In 2014, Sachs Media Group was named “Florida’s #1 Public Affairs PR Firm” by O’Dwyer’s. In 2011, the firm was named the “PR Agency of the Year” nationally in the prestigious Bulldog Awards.Assists with Digital Media MarketingWrites and distributes press releases Drives awareness for social media trends Builds client relationsReports on Digital Media Marketing analytics Designs infographics Creates brand messaging and robust brand identities Coordinates with key stakeholders to develop media pitches and appearancesDesigns and implements organic and paid advertisements Works with senior management to provide guidance on program executionLeads client intelligence operations Assists in coordinated large scale press conferences Works closely with legislative officials

Achieves strong, visible social media presence Develops viral concepts Implements social media campaignsManages and evaluates social media analyticsManages content creationCreates strategies to maximize engagement within social media networksManages online public relations Oversees video production and editing Maintains social media accounts

Team Member for numerous events around Tallahassee. Exclusive Catering Company of the FSU Alumni Center. Events include Weddings, Legislation Session receptions for companies that include AIF, FLRA, House of Reps, etc.; Maclay School Auction, and Florida State University Colleges and Athletics.