Casey Albertson

Casey Albertson Email and Phone Number

Upfront HealthCare / SVP-Psychographics @ Upfront Healthcare
Casey Albertson's Location
Cincinnati Metropolitan Area, United States, United States
Casey Albertson's Contact Details

Casey Albertson personal email

n/a

Casey Albertson phone numbers

About Casey Albertson

Casey's last 10 years have been spent creating a consumer centric communications platform to create patient activation through c2b solutions then with PatientBond. Now, using this same model with Upfront Healthcare we will continue to leverage and expand psychographic data and insights to improve consumer engagement....and ultimately activation. Prior to Upfront and PatientBond, Casey spent 28 years at Procter & Gamble in a number of Sales and Marketing Leadership roles. He has continually developed organizations to exceed brand volume targets. From EVP at MDVIP (Concierge Medicine) to VP of Managed Markets in the Pharma division, to a number of roles creating innovation for P&G health care, they all set Casey up for success in the Patient Activation space.

Casey Albertson's Current Company Details
Upfront Healthcare

Upfront Healthcare

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Upfront HealthCare / SVP-Psychographics
Casey Albertson Work Experience Details
  • Upfront Healthcare
    Svp Psychographics
    Upfront Healthcare Aug 2022 - Present
    Chicago, Illinois, Us
    Upfront HealthCare announced the acquisition of PatientBond, the leader in consumer science for healthcare, creating a single enterprise technology solution to drive patient acquisition and loyalty.Since 2016, the company has supported millions of patients through its market-leading digital platform, now serving more than 4,000 locations. With many health systems focused on capturing the ‘digital front door,’ Upfront now extends well beyond that position by engaging, guiding, and activating patients from their first interaction across the entire continuum of care.PatientBond has had a substantial presence in urgent care, payer, and life sciences networks since 2012, a benefit that pushes Upfront to the forefront of patient navigation innovation across the entire healthcare industry.Upfront’s acquisition of PatientBond includes the company’s exhaustively proven healthcare-centric psychographic segmentation model, built through millions of data points collected from 9 years of proprietary market research, enabling Upfront to accelerate patient activation capabilities through proactive and personalized communications.Psychographics incorporate people’s attitudes, personalities, and lifestyles to determine their motivations and communications preferences. The method was first developed as a tool of market research and driven by CPG brands. I will personally be working to integrate psychographics into the fabric of UpfrontHealth Care, internally and externally.The acquisition accelerates Upfront’s delivery of their next-generation personalization platform. Combined with Upfront’s omnichannel communications capabilities, PatientBond’s robust consumer insights build and expand loyal patient-provider relationships to influence positive behavioral changes, resulting in improved patient acquisition, retention, and experience.
  • Patient Bond
    President
    Patient Bond Apr 2015 - Aug 2022
    As President of Patient Bond Casey is responsible for business development, both in the form of the sales organization and industry partnerships. Patient Bond is a cloud based targeted healthcare engagement platform that enables hospitals, health systems, medical groups and employers to improve engagement and activation among patients/employees using an automated, preference based communications framework.Unlike a one-size-fits-all approach, the Patient Bond application leverages the powerful psychographic segmentation model from c2b solutions within easily configurable workflows to deliver targeted content and associated actions to patients (and their caregivers) in the context of their individual motivations and communication preferences. The platform is a "Drag and Drop" for creation of content significantly reducing the need for I.T. integration.
  • C2B Solutions
    Vp And Chief Operating Officer
    C2B Solutions 2012 - Dec 2017
    At c2b, we use our propriety consumer research, insights, tools and algorithms to enhance our client’s consumer strategy. Casey is specifically responsible for all operational components helping the company to achieve the c2b mission: “Help organizations achieve superior business results in a healthcare reform environment through consumer insights and business solutions”. This includes development of strategy and products, along with managing the financial, accounting and legal operations of c2b solutions, c2b data, and the other c2b licensing agreements.To achieve the aspiration of the company, Casey spends significant time in client development and engagement, creating customized and off the shelf solutions to leveraging consumer data and insights to improve the client’s strategy. The c2b aspiration is:“The c2b solutions tools, algorithms and applications will change how education,wellness and healthy behaviors are delivered in the United States”
  • Mdvip - Evp Of Sales
    Executive Vice President
    Mdvip - Evp Of Sales 2010 - 2012
    Boca Raton, Fl, Us
    Prior to c2b, Casey spent 28 years at the Procter & Gamble Company in a variety of Sales and Marketing leadership roles. Most recently Casey led the MDVIP Sales team (Physician Retainer Model) growing physician acquisition +50% in two years through market assessment, organizational redesign and compensation planning.
  • Procter & Gamble
    Director Of Rx Account Management
    Procter & Gamble 2003 - 2009
    Cincinnati, Ohio, Us
    In his Pharma Account Management leadership role he developed an Industry first Medical Risk Contracting strategy for the Rx product Actonel. Actonel received 165 million media impressions with this new approach to contracting. Formulary positioning was strong.Casey led the Account Management team for 6 years at P&G with >$1B annual volume at 160 accounts. His account managers received top industry customer rankings (2006, 2008) on customer satisfaction while keeping costs far below industry average. Account Manager Skills continually rated in top 5 of Pharma.
  • Procter & Gamble
    Team Leader - Hci Customer Marketing
    Procter & Gamble 1998 - 2003
    Cincinnati, Ohio, Us
    In a marketing capacity, he co-developed and led the Health Care Consumer Institute® (HCI). This value-add business unit developed deep insights on consumer behavior in healthcare. This work and its place in business is a foundation for the c2b company.
  • Procter & Gamble
    National Account Manager
    Procter & Gamble 1994 - 1998
    Cincinnati, Ohio, Us
    Covered Key National Accounts (Managed Care/PBM) - Multi-President's Club recipient.
  • Procter & Gamble
    District Manager
    Procter & Gamble 1992 - 1994
    Cincinnati, Ohio, Us
    Led team of 13 sales reps in Western Region. The team was a top performer in the company.
  • Procter & Gamble
    Sales Operations
    Procter & Gamble 1989 - 1992
    Cincinnati, Ohio, Us
    Sales Merchandising and Sales Training.
  • Procter & Gamble
    Sales Representative
    Procter & Gamble 1984 - 1989
    Cincinnati, Ohio, Us
    Sales Rep - deliver Rx products to Eastern IA, physicians and hospitals.

Casey Albertson Skills

Customer Insight Sales Operations Cross Functional Team Leadership Segmentation Leadership Strategy Managed Care Sales Management Healthcare Consumer Products Marketing Research Marketing Competitive Analysis Marketing Strategy Management Shopper Marketing Strategic Planning Product Launch Product Innovation Market Planning Market Research Sales Account Management P&l Management Market Analysis Business Strategy Global Marketing Business Development Business Planning Pharmaceutical Industry Mergers And Acquisitions Forecasting Marketing Management Consumer Behaviour Brand Equity Product Development Brand Architecture Product Marketing New Business Development Business Intelligence Pricing Key Account Development Key Account Management Pricing Strategy Medical Devices Brand Development Program Management Strategic Thinking Start Ups Trade Marketing

Casey Albertson Education Details

  • Iowa State University
    Iowa State University
    Marketing

Frequently Asked Questions about Casey Albertson

What company does Casey Albertson work for?

Casey Albertson works for Upfront Healthcare

What is Casey Albertson's role at the current company?

Casey Albertson's current role is Upfront HealthCare / SVP-Psychographics.

What is Casey Albertson's email address?

Casey Albertson's email address is ca****@****ond.com

What is Casey Albertson's direct phone number?

Casey Albertson's direct phone number is +131244*****

What schools did Casey Albertson attend?

Casey Albertson attended Iowa State University.

What skills is Casey Albertson known for?

Casey Albertson has skills like Customer Insight, Sales Operations, Cross Functional Team Leadership, Segmentation, Leadership, Strategy, Managed Care, Sales Management, Healthcare, Consumer Products, Marketing Research, Marketing.

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