Casey Baker Email & Phone Number

Lowell, Massachusetts, US

• Design creative digital assets for paid social media, organic social media, and display campaigns using Photoshop.
• Lead content creation for clients’ social media, including writing ad copy, designing visuals, and producing multimedia content.Write and manage content for ad campaigns, emails, websites, blogs, and marketing.
• Analyze campaign performance using Google Analytics and Data Studio, providing reports with actionable insights.
• Design and A/B test landing pages using Elementor and Unbounce to enhance user experience and increase conversions.
• Collaborate with web services, paid search, and paid social teams to align strategies and ensure cohesive execution.
• Track and report key performance metrics, such as reach, engagement, and conversions, to meet client goals.

Lowell, Massachusetts, US

• Led the account strategy for multiple clients and served as the strategic contact for clients and internal teams.
• Ensured client satisfaction by building and nurturing strong client relationships.
• Translated client business goals into effective and creative advertising strategies.
• Designed creative digital assets for display and social campaigns using Photoshop.
• Created account strategy briefs with client input and communicated brief content to internal and external teams.
• Led all in-person client meetings and was responsible for taking notes and tracking action items.

Boston, MA, US

• Founded and developed the sports editorial website using WordPress
• Design brand logos and graphics using Photoshop
• Written over 270 informative and satirical articles covering Boston sports news
• Produce engaging content for the brand’s social media profiles across Twitter, Instagram, and Facebook

Pittsburgh, PA, US

• Trafficked online media campaigns in DCM, Facebook, Instagram, and Twitter.
• Maintained campaign documents including pacing, budget trackers, traffic sheets, and QA.
• Developed strong relationships with media vendors on behalf of clients and agencies.

Hingham, MA, US

• Created and developed digital marketing campaigns for individual clients.
• Communicated with clients daily to implement marketing plans, which included rebranding, graphic design, social media, and email campaigns.
• Fostered relationships with third-party media outlets to increase exposure through public relations marketing.
• Leveraged Adobe Photoshop skills to create customized logos, graphics, and flyers.
• Incorporated social media calendars to aid with the management of customers' social media accounts across multiple platforms.

Smithfield, RI, US

• Managed marketing team of five Bryant students
• Executed all marketing plans for intramural and club sports
• Created print and digital marketing campaigns for Campus Recreation
• Constructed and maintained multiple social media accounts for Campus Recreation
• Managed Bryant Athletic website using computer and graphic design skills

New York, New York, US

• Assisted in the management of Barstool Sports’ social media accounts, to create engaging content and deliver memorable consumer interactions.
• Utilized Adobe Creative Suite to generate social graphics, t-shirt designs, and other assets.
• Generated and edited video content daily using software such as Final Cut Pro X.
• Contributed articles to the Barstool Sports online blog.

Springfield, MA, US

• Assist in preparing game night activities and signage
• Contribute to giveaways, intermission events, player appearances, fan involvement, and any event that is executed before, during, and after home games
• Maintain constant communication with Game Operations Director and other operations staff via headset
• Interact with all members of the front office as well as fans including children, parents, groups, sports teams, and other patrons in attendance

Bachelor Of Science In Business Administration, Marketing

Education record