Areas of focus:// Maternal health and advanced monitoring in obstetrics// Pediatric critical care monitoring// Predictive monitoring and clinical decision support tools// Continuous blood pressure and advanced hemodynamic monitoring// Healthcare innovation

// Manages non-invasive continuous blood pressure, advanced hemodynamic and predictive intelligence monitoring portfolio for US Market.// Leads market expansion and activation strategy for emerging markets and new patient segments.// Oversees new product launch.// Cultivates relationships with key opinion leaders and clinical champions in traditional and emerging spaces.// Partners with Sales Operations, Business Analytics and Medical Affairs teams to develop innovative sales enablement tools and go-to-market strategy.

// Gained voice of customer and market research to develop a product portfolio pipeline and drive the commercial requirements on New Product Development programs within digital health and healthcare innovation.// Collaborated and partnered closely with the global regions, key opinion leaders, industry partners, and other stakeholders to develop and execute effective product and commercial strategies to drive business growth.// Partnered closely with key thought leaders to anticipate the future market environment, changes in trends, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs.// Partnered with cross functional team (R&D, Quality, Regulatory, Ops, Legal, Brand) to successfully move products through the product design control and development process.// Developed marketing messages based on global strategies, competitive environment, and regulatory/legal requirements. // Led portfolio strategy development.// Interfaced regularly with customers and regional partners through travel, medical congresses, symposia and hospital site visits to better understand and deliver against customer needs.// Understood, tracked and interpreted market share, pricing, and competitive dynamics globally.

Responsibilities: product management, customer insights, market sizing, competitive landscape, customer experience, product launch, sales education, agile product development, business operations, service design// Developed and managed product strategy and roadmap with clear prioritization, timelines, resources and deliverables. Collaborated cross-functionally to develop product features, enhance product scalability and increase penetration in the marketplace.// Conducted market opportunity assessments and customer segmentation analyses, defined key market segments to pursue and partnered with Analytics team to develop key target lists and build sales funnels.// Analyzed market conditions and industry trends, conducted competitive assessments, and produced recommendations for differentiation strategy and enhanced value proposition for products.// Defined desired customer experience through customer journey mapping, user testing and customer insights; delivered enhanced customer experience by developing use case scenarios and customer requirements.// Managed feature and functionality prioritization, timeline and release. Wrote user stories and defined acceptance criteria, managed backlog, and served as active member in daily scrums.// Designed buying personas, sales strategy and targeting campaign to launch products to market; developed sales education and product training.// Partnered with Product Marketing and Sales Effectiveness to develop sales enablement tools and go-to-market strategy.// Led service re-design strategy to optimize customer experience and increase business's ability to scale.

Responsibilities: integrated marketing strategy, creation of turn-key marketing and sales plan, experiential marketing, customer loyalty programming, consumer insights and market research, market segmentation analysis, impact assessment, social media strategy.// Managed action plan for implementing multipronged marketing campaign while measuring ROI and value add to customers. Responsible for project scoping, creative development, timeline and execution, budget, and report generation.// Delivered multichannel marketing campaign to promote customer loyalty program. Developed 3-stage PR campaign, Google AdWords / Facebook Ads placement and messaging strategy, social media and email campaigns, and experiential marketing tactics to reach new markets, enhance visibility and increase ticket sales.

Responsibilities: business development, strategic planning, process improvement, program development and launch, financial analysis, communication strategy, website development consulting, financial literacy capacity building.// Developed 5-year strategic plan, evaluated current program delivery, capital structure, and conducted competitive analysis—provided recommendations and set measurable goals for short- and long-term organic growth and sustainable operations—100% (16 of 16) of recommendations accepted and implemented.// Assisted in evaluating business processes using qualitative and quantitative analytical techniques and proposed improved solutions for increased efficiency within operational strategy and program delivery.// Managed overhaul and redesign of communication strategy including branding and messaging, website design, marketing mix, fundraising strategy, and the implementation of editorial policies and procedures—increased funding by 18%, visibility by 30%.// Assisted in developing and enforcing measurement and evaluation protocol using quantitative and qualitative models for analysis.

Responsibilities: project management, global corporate strategy, market penetration strategy, market entry, market research, market sizing, forecasting.// Served as client liaison for 9-person MBA consulting team in devising recommendation for optimal mode of US market entry for the billion dollar dairy corporation. Responsible for timeline implementation and report generation. Presented recommendations to CEO, CFO, CMO and Chairman.// Performed in-depth industry research, conducted market segmentation analysis, competitor analysis, evaluated strategic alliances, and proposed ideal positioning, penetration strategy, and target growth profiles based on analytical decision models and forecasting techniques.// Assessed firm’s capabilities against inefficiencies to determine necessary degree of global integration and local responsiveness to emphasize in product launch. Analyzed ability of these components to influence firm’s competitive advantage within the US. // Evaluated how international operations can offer cost advantages, network advantages, and learning advantages for firm and compared these to various transaction costs associated with mode of entry.

Responsibilities: client communications, social media strategy, fundraising strategy, business development strategy, program valuation and re-engineering, market research.// Produced a 5-step social media strategy with objectives of acquiring and retaining fiscal donors and recruiting volunteers; established baseline and target metrics, defined voice and messaging, monitored conversations and identified key influencers and brand ambassadors, and implemented tracking tools for determining ROI.// Produced the report for market expansion recommendations based on cost-effective channels for engaging customers and increasing revenues. Led various client meetings and presented findings to senior executives.

Responsibilities: brand management, CRM, event management, vendor relations, sponsorship procurement, marketing, social media strategy, website development and management, B2B negotiations.// Spearheaded redesign of company brand strategy, packaging, and positioning, recruited and managed team of designers, web developers, and copywriters.// Designed and executed annual marketing campaign—supervised development of websites, secured industry promotional features, and oversaw design and execution of advertising campaign.// Produced and directed multi-day, multi-venue events for C-suite industry leaders from start to finish// Negotiated with 3rd-party vendors to secure cost-effective outcomes. // Managed the entire corporate sponsorship procurement process from proposal to activation. // Established and maintained critical relationships with cross-divisional business clients such as McGraw-Hill Construction, Autodesk, United Technologies Corporation, Toshiba, Saint-Gobain, and Office Depot.

Responsibilities: project management, program development, client relationship management, marketing, communications, public relations, website management, proposal writing, data analysis and reporting, training development.// Prepared for and facilitated client meetings, drafted and commercialized engagement letters, proposals, reports, and memorandums. Generated client leads and facilitated the client relationship management process.// Supervised team in development and execution of projects. Facilitated team meetings, provided project oversight, training, performance reviews, mentorship, conflict-resolution, and instilled best practices.// Lead writer and editor for company communications, marketing material, and project deliverables.// Website copy/management.// Managed public relations program and served as initial point of contact for media.// Assisted in the development of customer energy efficiency programs for a major east coast utility; helped design and launch efficiency programs for the utility across key customer market segments. // Key support in the development of government-mandated evaluation, measurement and verification protocols for utility energy efficiency programs.// Presenter at the Alliance to Save Energy's Green Campus End of Year Conference (2010)// Presenter at Clean Energy Careers Workshop for dislocated NUMMI workers (2010)

Responsibilities: public relations, brand strategy, client relations, account management, event management, media relations, market research.// Publicist for premier entertainment company in New Orleans—noteworthy events included NBA All-Star Party, Veuve Clicquot launch, New Orleans Film Fest Gala, music festivals and fashion shows.// Built and maintained media relations and client contact for key accounts—secured features in print, internet, TV and radio, 1M+ views.// Generated media lists, press releases, press kits, advisories and recaps for significant events. // Conducted media monitoring, compiled and analyzed industry research and trends.