Casey Barnes Email & Phone Number

El Segundo, California, Us

Seattle, Wa, Us

Implemented a holistic editorial calendar to assist in smoother project management of approximately 60 individual editorial submissions for 2024Served as the project manager for the inaugural Amazon-led webinar with the 4A’s and a magazine article in collaboration with the Association of National Advertisers (ANA)Fostered cross-functional team alignment through the management of all status docs for Industry Partnership activities (ie. webinars, speaking opportunities, collaborative thought leadership articles)Provided seamless project management, updating all internal trackers and workfront projectsMechanized ways of working with internal and external partners to use the full benefits offered by each trade partner (events, speaking engagements, boards and councils, editorial, webinars, research, and member knowledge centers)Defined KPI’s and continually reviewed data and anecdotes, providing leadership with updates on progress, learnings and how we are optimizing plans as a result

Full time mommy of two.

Seattle, Wa, Us

Developed a detailed transition document for the employee whose maternity leave I covered. This document included the status of all projects, links to SOPs for each project, internal team updates, and information on company structure changes resulting from the merger of the Freevee, MGM, and Amazon Prime teams during their leave.Created SOPs for routine editorial workflows and delegated them to an outside agency to free up internal team bandwidth.Maintained monthly content calendar inclusive of all information needed in order to launch 3rd party living room device paid and editorial campaigns.Curated monthly partner newsletter content. Which was then routed through the creative team for production and PR team for internal approval.

Seattle, Wa, Us

Scaled the business by helping account teams to deliver a positive customer experience for Amazon advertisers Provided weekly support on campaign reporting for approximately 10 advertisers which assisted in driving strong performances and delivery of a positive return on investment Supported Senior Account Managers with ad hoc requests such as campaign set up, forecasting ad space availability and end of campaign reporting Collaborated on the creation and execution of advertising benchmarks for the hospitality vertical

Took time off after having my first baby to fully soak in all those newborn snuggles.

Laguna Hills, Ca, Us

Responsible for developing, implementing and executing strategic marketing plan for the Miranda Frye brand.Strategically plan weekly marketing emails, from creative & copy briefing to email setup, testing & segmentation which contributes to approximately 32% of overall company sales attribution.Support with end-to-end project management process from conception through internal approvals and final completion. Collaborate closely with Creative Team to make sure ideas and overall themes are being met for each project.Initiated the research and creation of the Miranda Frye mobile shopping app which has attributed to approximately 14% of total online revenue year to date.Facilitate website and mobile app updates in partnership with User Experience Designer, Web Developer and Creative Director.Oversee digital marketing efforts across paid social and paid search, including coordinating asset delivery, promo code set up, and copywriting.Develop and manage the content calendar in partnership with creative and production teams.

Laguna Hills, Ca, Us

Managed the day-to-day, scheduling and smooth operation of all Miranda Frye digital projects including website updates, marketing emails, social media and videos for the brand's YouTube channel.

Laguna Hills, Ca, Us

Assisted the Director of Operations with all tasks including sample coordination, management of Hootsuite platform and creation of blog posts.

Huntington Beach, Ca, Us

Assisted the Digital Production team with projects from concept phase, through execution.Responsible for preparing project documentation and coordinating with Account, UX, Creative, Strategy, Data Science and Tech team(s) to ensure the project is on schedule, within scope and produced to the highest quality.Additional responsibilities included banner updates, campaign oversight, routing of decks and creative, data entry for live-feed.

Huntington Beach, Ca, Us

Supported the Admin team with the coordination and overall organization of office events.Managed the front desk, contributed to new hire on boarding and reconciled monthly invoices.

Murray, Ut, Us

Managed all company website content via Shopify and Photoshop which resulted in a 50% increase in web salesManaged social media content including influencer reach out, collaborations and giveawaysDesigned and executed all email marketing strategies to increase overall salesWrote contracts in Excel for third party vendors and kept in constant communication withbuyersAssisted in photo shoots and photo retouching for web

Coordinated blogger calendar including events, travel, appointments and campaignsAssisted in creative pitches for social posts and written content for blogDrafted blog posts and published final content to WordPressManaged all email correspondence

La Mirada, California, Us

Responsible for hiring, training and developing a team of ten associates to continuously perform in the top 10% of the companyCoordinated the ordering, receiving and merchandising of all products brought into the showroomStrategically planned merchandising strategies for all in store promotions (including exit strategies of dropped merchandise)Oversaw customer pick up, visual, labeling, product placement and janitorial duties

Chicago, Il, Us