Driving revenue growth by developing and executing effective sales strategies aligned with business goals and objectives. Recruit, train, and lead sales and medical education teams. Set performance expectations, and sales targets, and provide ongoing coaching and feedback to team members.Establish and maintain key customer relationships. Identify and pursue opportunities for market expansion and penetration. Exploring new segments to increase the company's market share. Facilitate internal and external product knowledge of the company's orthopedic medical device product line.Sales Forecasting and Reporting. Customer Relationship Management: Fostering and maintaining strong relationships with key customers, healthcare providers, and distribution partners. Addressing customer concerns and working towards building long-term partnerships. Collaboration with Cross-Functional Teams: Marketing, Manufacturing, Quality, and operations to align and integrate sales strategies. Implementing continuous improvement initiatives to optimize sales processes and increase efficiency.Leadership: Representing the company at industry events, conferences, and trade shows within the Health-tech, medical device, and orthopedic industries.

Developed strategic go-to-market positioning communication plans and materials. Worked in conjunction with the product and marketing teams to develop and enhance sales messaging and collateral. Develop and implement innovative strategic sales plans to achieve company sales targets and expand customer base.Identified opportunities to effectively target and engage new customers. Identify new and emerging markets to drive business growth. Created and maintained strong relationships with key industry influencers and stakeholders to enhance brand awareness.Provided leadership and guidance to the sales team. Engaged, onboarded, and managed distribution partnerships. Analyzed sales data and provided insights and recommendations to improve sales performance and efficiency.

Identified and developed new business opportunities within the medical device market, including hospitals, clinics, and healthcare systems. Handled inbound and outbound sales calls, traveled to onsite meetings, negotiated deals, closed sales, followed up with customers, and secured reorder business.Redefined the company's Pilot programs, value propositions, pricing structure, comprehensive training, instructional design, and support guidelines. Facilitated internal and external learning and development sessions for physicians and clinicians, both in-person and virtually, to ensure the successful adoption of our new technology in the field of Orthopedics and Sports Medicine.Collaborated with the marketing and product development team to provide feedback and insights on customer needs and preferences to drive product improvements, and offerings to drive growth.Developed and Implemented Cast21 customer service standards and feedback loop to improve product offerings and increase customer satisfaction. Built and maintained strategic relationships with key decision-makers and influencers in the medical device, orthopedic, and sports medicine markets to ensure continued partnership growth.Facilitated customer-facing demonstrations, training, and educational resources for healthcare professionals. Developed a comprehensive account management plan to ensure customer satisfaction and maximize sales opportunities

Dual Sales Role, Audience Development & Events and EducationDeveloped and executed sales strategies to drive corporate subscriptions of the publication to national health systems. Met and exceeded sales targets. Identified and defined target audience segments within the medical community, such as healthcare executives, professionals, researchers, students, and industry stakeholders. Built and nurtured relationships with key stakeholders in the medical industry, including healthcare institutions, associations, and opinion leaders. Work with the marketing team to align content with audience interests and needs. Drove attendance of C-Suite Healthcare executives to the company's annual suite of events, webinars, conferences, and symposiums. Attended relevant industry conferences and exhibitions to promote the publication.

Developed and executed a comprehensive business strategy for the e-commerce boutique. Created long-term and short-term business plans to achieve financial and growth targets. Implemented effective merchandising strategies to optimize product visibility and sales. Inventory Management: Monitor and manage inventory levels to ensure sufficient stock. Oversaw the functionality and user experience of the online store. Resolved customer inquiries, concerns, and complaints promptly and professionally. Developed and implemented marketing strategies to increase brand awareness and drive traffic to the online store. Utilize digital marketing channels such as social media, and email marketing. Monitored and managed the financial aspects of the business, including budgeting, accounting, and financial reporting. Built and maintained relationships with suppliers and vendors to ensure a reliable and cost-effective supply chain. Negotiated terms and conditions for product procurement. Oversaw the order fulfillment process, including packaging, shipping, and tracking. Conducted market research to identify opportunities for product expansion and improvement. Provided excellent customer service through various channels, including email, chat, and social media. Resolved customer inquiries, concerns, and complaints.

Plan and execute all aspects of special events including solicitation, booking and coordination. Negotiate terms and contracts with vendors in accordance with budget constraints, policies and procedures. Manage relationships with clients, vendors and external contacts. Supply vendor services and options to clients. Work with individuals, groups and businesses planning and coordinating meeting, private social and celebratory events including weddings, receptions, luncheons, anniversary events, business and club meetings, holiday parties, and meetings functions. Serve as the primary contact between contractors, vendors, clients, and organization operations to ensure smooth execution of all functions supporting programs and events. Successfully develop on-the-spot contingency plans during adverse conditions and circumstances.Business DevelopmentWrite copy and design website and marketing materials including pertinent documents. Make sales calls. Develop relationships with vendors and venues. Maintain various databases. Qualify prospective clients. Manage accounting and bookkeeping. Hire, train, and supervise event staff. Manage advertising outlets. Manage social media outlets including Facebook, Twitter.