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A Growth-Focused Marketing and Creative Leader - Dedicated to shaping marketing strategy and creative direction. Whether establishing brand positioning, creating an integrated product launch campaign or developing a website with a lead generation, social media and online communications strategy, my strategies are backed by solid insights to deliver brand experiences that foster engagement.I strive to produce the ideas and avenues to create a positive reaction in the way people interact and connect with your brand. By creating the right brand voice, positioning, and marketing execution, I focus on driving demand. And by building brands with sustainability, I can give your brand life.With over 20 years in consistently driving revenue growth through strategic brand positioning and compelling storytelling I bring a depth of experience in building both B2B and B2C brands.• A proven ability to scale revenues +$10M in both B2B & B2C companies.• Steered various organizations including Healthcare, Finance Technology, Consumer Product Goods, Commercial Real Estate, and Manufacturing multi-brands to long-term success.• Fluent in moving from understanding and interpreting strategy to developing and producing concepts and campaigns. • Conceptual thinker and seasoned storyteller—crafting and curating compelling narratives.• Collaborates with internal and external partners to support retail initiatives, services, and features on a global scale. • Applies strategic insight to delight customers—driving discovery, engagement, and trust. • Directs teams creatively and produces photoshoots, video shoots and campaigns—raising the creative bar and ensuring the highest standards.• Leads and mentors emerging designers—influencing, inspiring and impacting the greater team.Specialties: Branding, Positioning, Product Launches, Web Development, Digital Marketing, Social Media, and Lead Generation.
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Senior DesignerTactacamOceanside, Ca, Us -
Creative DirectorForge Marketing Group Sep 2024 - Present -
Marketing And Design ConsultantNo.8 Nov 2023 - Present
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Vp Of MarketingSpare. Dec 2023 - May 2024Developed brand voice, messaging, and marketing strategy.Set KPIs, managed the marketing budget, and advised the team.Developed and implemented comprehensive marketing strategies to drive brand awareness, increase customer acquisition, and maximize revenue growthManaged the development of creative assets such as websites, landing pages, email templates, brochures, videos, and advertisementsAnalyzed market trends and competitive landscape to identify opportunities for differentiation and innovationConducted market research studies to gather insights on customer preferences, needs, and behaviorsUtilized data analytics tools to measure campaign performance metrics such as click-through rates (CTR), conversion rates, return on investment (ROI), and customer lifetime value (CLV)Built strong relationships with key stakeholders including executives, sales teams, product managers, agencies/vendors etcImproved SEO ranking by optimizing website structure/meta tags/keywords resulting in higher organic search visibility -
Creative And Marketing Director, Corporate100% Chiropractic Dec 2018 - Nov 2023Greater San Diego AreaWithin 5 years I successfully brought the franchise from 20 offices to over 200. When I came onto the team the franchise didn’t have a logo. I grew from developing their brand to creating their campaigns, to running the entire marketing department and overseeing multiple teams in advertising, social media, web, video, and design.Created and implemented the identity for the entire Brand House.Conceptualized and executed the creative design for websites, landing pages, social media, advertisements, marketing videos, and brochures, contributing to a cohesive brand identity.Implemented AI to drive efficiencies and meet KPIs.Implemented and maintained data-driven results across all marketing assets, utilizing various analytics platforms to enhance performance and effectiveness.Managed and directed an in-house creative and marketing team, fostering a collaborative culture that reflected the company's core values.Led the creation and ongoing management of integrated marketing campaigns, achieving targeted goals and enhancing brand visibility.Conducted creative sessions with cross-functional teams to identify and implement breakthrough concepts, aligning creative strategies with business objectives.Successfully negotiated with CEO, CFO, and customer partners to understand business needs, prioritize work, and identify new capabilities required for the creative team.Implemented UX/UI leadership to maintain consistency in design, developing various websites and internal training platforms.Successfully managed project coordination, creative design, and implementation of all marketing materials for large events quarterly.Continuous Improvement and Attention to Detail: Consistently elevated the design and quality of the creative craft, bringing impactful ideas to fruition with extreme attention to detail. -
Senior DesignerMitchell International Oct 2017 - Dec 2018Greater San Diego AreaLed a team of graphic designers in the creation and execution of visual concepts for various marketing campaignsDeveloped innovative and visually appealing designs for print materials, including brochures, flyers, and postersCollaborated with clients to understand their design requirements and deliver creative solutions that met their objectivesManaged multiple projects simultaneously, ensuring timely completion within budget constraintsImplemented brand guidelines across all design projects to maintain consistency in visual identityWorked closely with cross-functional teams including marketing, copywriting, and development to ensure cohesive design implementationStayed up-to-date with current design trends and techniques to continuously improve skills and bring fresh ideas to the tablePresented design concepts to clients or stakeholders effectively communicating the rationale behind each decision madeProvided guidance and mentorship to junior designers on best practices for layout composition, color theory, typography etcTranslated abstract business concepts into successful designDisplayed a strong understanding of design theory and strategyCourse corrected when challenges arose (problem-solving)Worked with clients to fill out creative briefsAdhered to all project timelines, including key milestones and deadlines -
Executive Director Of OperationsM Agency Sep 2016 - Mar 2017Tacoma, WashingtonM Agency is a full service marketing agency based out of Tacoma and Seattle, Washington. My role was very crucial to the company in its very fast paced environment. Oversaw all aspects of operations for a multi-location organization, including budgeting, staffing, and performance managementImplemented strategic initiatives to improve operational efficiency and reduce costs, resulting in 32% increase in profitabilityLed cross-functional teams to develop and implement standard operating procedures (SOPs) to ensure consistency and quality across all locationsManaged vendor relationships and negotiated contracts to optimize pricing and service levelsCollaborated with sales team to forecast demand accurately, leading to improved inventory planning and reduced carrying costsAnalyzed financial data regularly to identify areas of improvement and cost-saving opportunitiesDeveloped key performance indicators (KPIs) for each department to track progress towards operational goalsConducted regular audits of operational processes to ensure compliance with industry regulations and company policiesImplemented employee recognition programs that increased employee morale by 56%Led the implementation of new technology systems such as ERP software or CRM platforms to streamline operationsManaged the recruitment, onboarding, training, and development of staff members at multiple locationsImproved customer satisfaction ratings by implementing customer feedback surveys and addressing areas for improvementCollaborated with the marketing team on promotional campaigns that led to an increase in sales revenue by 43%Managed capital expenditure projects, ensuring on-time completion and adherence to budget constraintsEstablished key performance metrics for each department, tracking progress toward operational goals -
Design DirectorMadison Partners 2013 - Jul 2016Greater Los Angeles AreaMadison Partners is a boutique commercial real estate agency in the heart of Los Angeles, CA. I coordinated with analysts to communicate the visual and analytical data of multi-million dollar properties and multi-billion dollar portfolios for commercial real estate clients. Responsible for design and art direction in branding, project management, client relations, and photography.Rebranded company identity and provided branding manuals for ultimate brand cohesivenessCoordinated production of all marketing materialsMarketing Collateral - Conceptualized, planned, designed, and produced a wide range of graphic and illustrative material, from simple to complexCoordinated the print production process, including development of print-ready artwork, developing printing and other production specifications, and selection of appropriate production media and materialsDeveloped brand guidelines and maintained consistency across all marketing collateralConducted market research to identify current design trends and incorporate them into graphic designsWorked closely with clients to understand their design needs and deliver high-quality solutions that exceeded expectationsUpdated website graphics regularly to maintain a fresh look and enhance user experienceGenerated mock-ups and prototypes for client presentations using wireframing tools such as Sketch or Adobe XDIncorporated SEO best practices into web graphics to improve search engine visibilityTracked key performance indicators (KPIs) for marketing campaigns and made design adjustments to optimize resultsCreated infographics that effectively communicated complex information in a visually appealing manner -
Assistant Media DirectorNile Rodgers Productions Apr 2012 - Apr 2013Los Angeles, CaliforniaNile Rodgers is a legend and icon in pop-funk music history. He is an American musician, songwriter and record producer. The co-founder of Chic, he has written, produced, and performed on records that have sold more than 500 million albums and 75 million singles worldwide. Rodgers is a Rock and Roll Hall of Fame and Songwriters Hall of Fame inductee. He has received six Grammy Awards, including the Grammy Lifetime Achievement/Special Merit Award.Assisted in the coordination and execution of media campaigns across various platforms, including print, digital, and social mediaManaged the scheduling and booking of advertising placements to ensure timely delivery and maximum exposureConducted market research to identify target audiences and optimize campaign strategiesCollaborated with creative teams to develop compelling ad copy and visuals that effectively communicated client messagesMonitored campaign performance metrics, analyzed data, and generated reports for clients to evaluate effectivenessMaintained organized files and databases of media contacts, contracts, invoices, and other relevant documentsCoordinated logistics for photo shoots or video productions by securing locations, props, equipment rentals, permits/licenses as neededSupported the team in brainstorming sessions to generate innovative ideas for new marketing initiativesIncreased social media engagement by 85% through strategic content planning and audience targeting techniques -
Senior DesignerAnoroc Agency Jun 2009 - Jan 2012Raleigh-Durham, North Carolina AreaDeveloped, concepted, and implemented projects under strict deadlines and budgets; this includes identity, packaging, environmental, web, print/publication, photography, illustration, and mobile applicationsDirected marketing and sales activities which lead to an increase in clients by 30%Managed and approved all creative projectsWorked with new and existing clients in designing comprehensive marketing and design strategiesStreamlined day-to-day administrative procedures by establishing administrative operationsPerformed project evaluations and delivered constructive feedbackCultivated existing relationships by ensuring client satisfaction through appreciation events and follow-up activitiesMotivated and inspired team directionTested and implemented all marketing copyManaged day-to-day execution of social media causes marketing and influencer partnershipsWorked with all Anoroc Agency brands to explore and identify ways to integrate social media into business strategies and marketing campaigns -
Assistant Manager - Marketing + DevelopmentCity Of Raleigh 2001 - 2007Parks And Recreation+ Plan, implement, and design, programs and activities for all demographics+ Responsible for the marketing and production of information for classes and programs offered+ Oversee daily operations of program center+ Collaborate with event planners to satisfy and exceed client expectations+ Perform cost analysis and assist with profit margin evaluation for all products purchased+ Responsible for budgeting and purchasing activities, and negotiating with vendors
Casey Bollinger Skills
Casey Bollinger Education Details
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Graphic Design -
Communication Arts, Photography
Frequently Asked Questions about Casey Bollinger
What company does Casey Bollinger work for?
Casey Bollinger works for Tactacam
What is Casey Bollinger's role at the current company?
Casey Bollinger's current role is Senior Designer.
What is Casey Bollinger's email address?
Casey Bollinger's email address is wi****@****aol.com
What is Casey Bollinger's direct phone number?
Casey Bollinger's direct phone number is +191085*****
What schools did Casey Bollinger attend?
Casey Bollinger attended North Carolina State University, Nols, East Carolina University.
What are some of Casey Bollinger's interests?
Casey Bollinger has interest in Social Media, Rugby, Outdoor Leadership, Bartending, Graphic Design, Health, Children, Backpacking, Snowboarding, Education.
What skills is Casey Bollinger known for?
Casey Bollinger has skills like Graphic Design, User Interface Design, Social Media, Project Management, Networking, Nightlife, Event Planning, Art Direction, Logo Design, Web Design, Indesign, Digital Photography.
Who are Casey Bollinger's colleagues?
Casey Bollinger's colleagues are Dylan Harper, Devonte Duckworth, Teagon Lopez.
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1anorocagency.com
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1ci.monroe.la.us
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Casey Bollinger
Paris, Tn
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