* Plan and execute digital marketing strategies that increase market awareness, reflect the brand, and help reach organizational growth objectives through applicable digital channels. * Monitor and analyze digital marketing results for web, email, social (organic and paid), search and paid digital campaigns. Consult with agency and internal team to develop data dashboard for digital reporting for actionable insights. Regularly review insights and determine how best to allocate funds and/or resources to test and optimize performance based on KPIs and goals. * Lead the implementation of Salesforce Marketing Cloud with Email Studio, Journey Builder, Advertising Studio, Social Studio and KPI tracking. Continually engage in learning opportunities to optimize current capabilities. Establish processes for and train team members on how to use system, content development, social monitoring and proofing/quality assurance. * Work with cross-departmental teams to determine business requirements for new Salesforce Journeys and collaborate on content, data, triggers and tracking. * Create online reputation management strategy and process, find and implement tools, work with cross-departmental teams to ensure issue follow through. Be an active part of the crisis communications team. * Be part of the Agile Web Team, working with IT to ensure website features and functions provide a good user experience. Perform website content and layout updates, making recommendations based on user experience and search engine optimization. Work with external stakeholders to review and implement strategies for SEO, ADA compliance, A/B testing and overall site performance. Use tools like Google Analytics, Google Keyword Planner, Google Search Console and Siteimprove to inform web content and strategy. * Provide ideas and recommendation on new marketing channels, helping to determine if and how we could effectively use it.

* Concept and implement strategic marketing plan and messaging to increase leads by 63% and reduce the cost-per-application by 52% in one year; including a 77% increase in web visitors and 71% increase in leads, reducing the cost-per-lead by more than 60% for one program with steadily declining leads for the past 5 years.* Reduced marketing costs by 54% and welcome the highest number of incoming students ever.* Develop annual strategic marketing and recruitment plans for online master’s degrees and certificate programs for Engineering Professional Development in the College of Engineering.* Collaborate with program directors, marketing tacticians, IT and Division of Continuing Studies.* Purchase media placements and work with internal team to develop advertisements in line with program value propositions, target audiences and key messages.* Track and report on the effectiveness and return on investment of marketing tactics monthly.* Conduct market research and develop strategic relationships. * Manage marketing channels, tactics and budgets.* Prioritize projects and deadlines.

* Assist with advocacy communications, social media campaigns & special event campaigns.* Present training throughout the state on web usability best practices in partnership with IT.* Create, update & provide content for Integrated Marketing Communications SharePoint site.* Create & lead Strategic Web Integrated Marketing team for website redesign.* Recruit, hire & manage student photography intern. Coordinate opportunities & build library.

* Create and implement strategic marketing plan to increase brand awareness, lead generation and revenue.* Develop content marketing strategy, including social media.* Rewrite web content for usability and search engine optimization.* Update and edit website using full HTML.* Track website and social media analytics to inform future decisions.* Evaluate trade show opportunities, recommend participation and make reservations.

• Develop & execute effective, targeted integrated marketing campaigns. • Evaluate digital marketing needs & deficits, lead research into solutions, write request for proposals and business change cases, participate in vendor selection process & proposal evaluation, and act as project lead to implement & monitor digital marketing solutions, such as website redesign & paid interactive marketing.• Develop & implement strategic prospect communication campaigns through the Customer Relationships Management system. Build reports, monitor lead generation & analyze data to determine effectiveness of campaigns/ROI. Maintain integrity of prospect lists in the database & identify applicable lists for each strategy/tactic. Be a functional lead in the CRM, participating in end-to-end business process analysis & design and participating on a cross-functional operations team.• Concept & implement promotion-specific landing page campaigns for digital (social media, website & SEM) advertising.• Develop, implement & manage social media marketing plan focused on recruiting new students and engaging current students, tracking trends and monitoring competition.• Develop, manage and coordinate web content using CMS and HTML, considering objective, audience & SEO.• Monitor & ensure overall web usability & accessibility. Use web analytics to identify problem areas, change site architecture & content, and improve end-user web experience.• Monitor web analytics weekly, quarterly and annually to determine usability, trends and competitive market position.• Manage print & web projects and direct cross-functional teams with high client satisfaction.• Work with executive leadership and internal partners to execute branding change throughout college website.• Hire & direct external vendors.• Recruit, hire and oversee Digital Marketing Intern & Video Production Intern.• Assist in process development & implementation of project management application.

• Develop media advertising plans according to budget to recruit people to participate in clinical research studies in the Dallas, Austin and Madison markets.• Create and design ads for direct/email, print, radio, TV and internet/social media.• Hire and direct third-party vendor for new website development, including SEO.• Direct rebranding efforts and manage TV and print advertising template development, including obtaining onscreen talent, scriptwriting and art direction.

• Create annual brand marketing plan for global business unit with 3 service areas.• Monitor and report on global competitive landscape to assess market position.• Direct and manage third-party vendor with development of virtual tours for Evansville, IN and Austin, TX facilities.• Develop and maintain marketing and sales intranet.• Plan, promote and execute groundbreaking event for Evansille, IN facility with community and company leaders.• Plan, promote and execute annual Food Symposium with international speakers and attendees, including leading cross-divisional team for program development.• Assist with coordination of 2 national trade shows, including a client reception.• Manage cross-divisional team, including external vendor, to turn print product catalog into online e-commerce website.• Instrumental in improving client visit experience by developing visitor guides for 11 clinical research units.• Participate in Six Sigma process improvement project teams.• Lead global business unit marketing in the absence of a manager for 3 months.

• Manage strategic promotional plans for 14 educational events with tactics including brochures, personalized direct mail, email, flyer, fax and web campaigns; exceeding event registrations by 66% over budget. • Direct project teams including internal graphic designers, external creative agency team and internal program coordinators. • Create premium offer campaigns for 3 print publications, yielding 269 new subscribers and over $15,000 in new revenue in one month. • Plan and write 32 email marketing messages, achieving a 7% click rate with 11.4 clicks per message and only 0.7% unsubscribe rate. • Interact daily with project management tool and website CMS.

• Develop and implement annual marketing plans, including in-store promotions, press releases, advertisements, newsletters, special events, direct mail and email. • Hire and direct vendor to build website. Create and maintain web structure and content, including SEO, SEM and social presence.• Write and distribute press releases, achieving 4 national and 16 local stories in 1 year.• Plan, promote and execute extreme makeover contest and anniversary fashion show.• Secure 4 appearances on regional newscast in 5 months.• Co-lead weekly staff meetings to present promotions and motivate staff to achieve weekly/monthly goals.

• Concept, write and direct external designer to publish 2005 annual report (24 p.).• Coordinate 2006 annual meeting, including invitation and program design, event schedule and logistics, and speech writing.• Lead marketing/publicity efforts, and assist with coordination for 4 major events:o 12th Annual Duck Race and Pool Party, 300 guests, raising $50,000+.o Inaugural Barn Dance, 340 guests, raising $100,000+.o Inaugural Tree Lighting Remembrance Celebrations, 2 locations.o Annual Garden Gala, 350 guests, raising $240,000+.• Complete monthly marketing representative and territory referral reports.• Manage website content and architecture through CMS and third-party vendor.• Increase attendance at children’s grief camp through rebranding and a strategic marketing campaign, including direct mail and community outreach.• Launch 2 new service offerings through web presence, public relations and event integration.• Solely lead company marketing and public relations in the absence of a manager for 6 months.• Interact daily with senior leadership, executive board members and volunteers.

• Manage responses, payment, donations and pre-event communication for Clearbrook Challenge Golf Outing.• Provide pre-event and on-site event coordination assistance at Rita Hayworth Gala

• Assist professional consultant to produce 5 fashion segments, both live and pre-recorded, for local ABC & CBS news stations, and local fashion shows. • Work directly with providers to book hair and make-up artists, assist with clothes fittings and garment selections, and coordinate backstage area for talent.