Casey Cantalice Email & Phone Number

Washington, District Of Columbia, United States

• Drives eCommerce revenue for the Society through the ACS Institute and C&ENjobs.
• Positions products to improve their growth potential, including but not limited to creation of messaging plans, creation and execution of marketing campaigns, and announcements of new product features.
• Works across the organization, and specifically with the marketing technology and operations team, to build systems that understand eCommerce behavior patterns.
• Recommends and oversees changes to… Show more
• Recommends and oversees changes to pricing and optimization to drive growth.
• Builds always-on marketing plans to generate consistent interest in products and traffic to eCommerce.

• Managed two Marketing Specialists.
• Created and executed integrated marketing campaigns aimed at various audience segments (e.g. by career stage, membership status, geography) across all channels (e.g. marketing automation, social media, exhibits.
• Met marketing objectives by executing marketing plans to drive membership counts, applications, participation, and awareness.
• Used audience insights, behaviors, personas, keyword research… Show more
• Used audience insights, behaviors, personas, keyword research, analytics, competitive information, and content performance to improve marketing collateral.
• Oversaw the design and production of print and digital marketing materials while ensuring consistency of look, tone, brand, and adherence to style guide.

College Park, Maryland

• Worked with stakeholders to conceptualize video projects, refine scripts, and deliver effective videos while following best practices to produce and edit video as needed.
• Oversaw day-to-day operations of social media channels to include managing editorial calendars, moderating user-generated content, and sharing relevant content.
• Tracked, analyzed, and reported key performance indicators (KPIs) across social media channels and uses findings to maximize growth… Show more
• Tracked, analyzed, and reported key performance indicators (KPIs) across social media channels and uses findings to maximize growth opportunities.
• Developed, coordinated, managed, and implemented marketing campaigns.
• Prepared messaging to support marketing efforts across digital and print channels and ensures application of style and brand guidelines to marketing materials.

• Provided leadership in managing web content development and social media strategy. Web traffic and online engagement significantly increased as a result of my work and recommendations.
• Stayed current with the latest trends through social media. Created and improved the social media editorial calendar with daily posts for Facebook, Twitter, Pinterest, Instagram, and Reddit accounts.
• Produced monthly web traffic analysis reports including recommendations on how to increase web traffic… Show more
• Produced monthly web traffic analysis reports including recommendations on how to increase web traffic and highlight key content revisions for websites to improve the user experience of the sites.
• Conceptualized, developed, and presented innovative digital marketing strategies to increase sales and profitability through search engine advertising. (PPC Ads: Search Engine Ads, Display Network Ads, and Remarketing.
• Used SEO techniques to drive targeted traffic to product site while getting the site ranked for non-brand terms and increased first page targeted keywords, thus increasing revenue and decreasing PPC cost.

Deer Park, NY

• Created relevant social media content and blogged for various Prescription PR clients in the healthcare industry
• Assisted with administrative work as needed

• Collaborated with Social Media Team to create content for the University's social media sites
• Created and edited videos for social media sites
• Focused on the University's incoming and potential students while thinking of innovative ways to attract more students

Greater New York City Area

• Built social media following surrounding radio show "Stephanie O Show"
• Managed social media accounts by updating daily with relevant content
• Attended and photographed events where Stephanie O was the focus

West Palm Beach, Florida Area

• Created an integrated media campaign for IFEEDER as part of senior capstone project.
• Maintained client relations; leading meetings with sponsor and board of directors.
• Researched and conceptualized donor relations and charitable giving.
• Designed campaign graphics, materials, logistics, budget, and presentation.
• Campaign presented to IFEEDER board of directors in Chicago, Illinois in June of 2014.

Public Relations

Bachelor Of Arts (B.A.), Public Relations/Image Management

Activities and Societies: Public Relations Club Member

Associate'S Degree, Liberal Arts And Sciences/Liberal Studies