Casey Cantalice Email & Phone Number

Washington, District Of Columbia, United States

•Drives eCommerce revenue for the Society through the ACS Institute and C&ENjobs. •Positions products to improve their growth potential, including but not limited to creation of messaging plans, creation and execution of marketing campaigns, and announcements of new product features. •Works across the organization, and specifically with the marketing technology and operations team, to build systems that understand eCommerce behavior patterns. •Recommends and oversees changes to… Show more •Drives eCommerce revenue for the Society through the ACS Institute and C&ENjobs. •Positions products to improve their growth potential, including but not limited to creation of messaging plans, creation and execution of marketing campaigns, and announcements of new product features. •Works across the organization, and specifically with the marketing technology and operations team, to build systems that understand eCommerce behavior patterns. •Recommends and oversees changes to pricing and optimization to drive growth.•Builds always-on marketing plans to generate consistent interest in products and traffic to eCommerce. •Works directly with product owners and vendors, where applicable, to understand new product features that would be valuable to communicate to potential customers. •Directly oversees marketing efforts, including positioning, messaging and creative, to ensure customers and potential customers understand products and their value. •Set up a system for measuring performance, mapping progress to goals, and adjusting tactics accordingly to improve outcomes. •Focuses on driving demand, improving conversion rates, and enhancing customer experience overall to drive repeat sales. •Conceptualizes and runs experiments to understand what drives buying demand and conversion; works with internal teams to launch experiments, analyzes data and reports findings. •Regularly communicates analysis of eCommerce product performance to a peer and executive audience. •Partners with audience and revenue marketing counterparts to ensure efforts are aligned with audience and sales priorities. Show less

•Managed two Marketing Specialists.•Created and executed integrated marketing campaigns aimed at various audience segments (e.g. by career stage, membership status, geography) across all channels (e.g. marketing automation, social media, exhibits, advertising, websites, search advertising).•Met marketing objectives by executing marketing plans to drive membership counts, applications, participation, and awareness.•Used audience insights, behaviors, personas, keyword research… Show more •Managed two Marketing Specialists.•Created and executed integrated marketing campaigns aimed at various audience segments (e.g. by career stage, membership status, geography) across all channels (e.g. marketing automation, social media, exhibits, advertising, websites, search advertising).•Met marketing objectives by executing marketing plans to drive membership counts, applications, participation, and awareness.•Used audience insights, behaviors, personas, keyword research, analytics, competitive information, and content performance to improve marketing collateral.•Oversaw the design and production of print and digital marketing materials while ensuring consistency of look, tone, brand, and adherence to style guide.•Developed compelling messaging by adapting style, tone, and word choice to various channels and audience segments.•Monitored, measured, and reported on the performance of marketing campaigns to gain insight, assess goals, and identify trends that lead to actionable ideas.•Worked with the web strategy group to enhance the digital experience and convert site traffic to leads through call-to-action, landing pages, and compelling content.•Ensured consistent messaging and talking points across the Society.•Leveraged integrated marketing and messaging opportunities across other areas of the Society. Show less

College Park, Maryland

•Worked with stakeholders to conceptualize video projects, refine scripts, and deliver effective videos while following best practices to produce and edit video as needed.•Oversaw day-to-day operations of social media channels to include managing editorial calendars, moderating user-generated content, and sharing relevant content. •Tracked, analyzed, and reported key performance indicators (KPIs) across social media channels and uses findings to maximize growth… Show more •Worked with stakeholders to conceptualize video projects, refine scripts, and deliver effective videos while following best practices to produce and edit video as needed.•Oversaw day-to-day operations of social media channels to include managing editorial calendars, moderating user-generated content, and sharing relevant content. •Tracked, analyzed, and reported key performance indicators (KPIs) across social media channels and uses findings to maximize growth opportunities.•Developed, coordinated, managed, and implemented marketing campaigns. •Prepared messaging to support marketing efforts across digital and print channels and ensures application of style and brand guidelines to marketing materials. •Developed campaign reports with insights to help inform future strategies while thinking creatively to bring innovative ideas to marketing solutions. Show less

•Provided leadership in managing web content development and social media strategy. Web traffic and online engagement significantly increased as a result of my work and recommendations.•Stayed current with the latest trends through social media. Created and improved the social media editorial calendar with daily posts for Facebook, Twitter, Pinterest, Instagram, and Reddit accounts.•Produced monthly web traffic analysis reports including recommendations on how to increase web traffic… Show more •Provided leadership in managing web content development and social media strategy. Web traffic and online engagement significantly increased as a result of my work and recommendations.•Stayed current with the latest trends through social media. Created and improved the social media editorial calendar with daily posts for Facebook, Twitter, Pinterest, Instagram, and Reddit accounts.•Produced monthly web traffic analysis reports including recommendations on how to increase web traffic and highlight key content revisions for websites to improve the user experience of the sites.•Conceptualized, developed, and presented innovative digital marketing strategies to increase sales and profitability through search engine advertising. (PPC Ads: Search Engine Ads, Display Network Ads, and Remarketing Ads.)•Used SEO techniques to drive targeted traffic to product site while getting the site ranked for non-brand terms and increased first page targeted keywords, thus increasing revenue and decreasing PPC cost.•Integrated content with website design and function for optimum communication. Show less

Deer Park, Ny

•Created relevant social media content and blogged for various Prescription PR clients in the healthcare industry•Assisted with administrative work as needed

•Collaborated with Social Media Team to create content for the University's social media sites•Created and edited videos for social media sites•Focused on the University's incoming and potential students while thinking of innovative ways to attract more students

Greater New York City Area

•Built social media following surrounding radio show "Stephanie O Show" •Managed social media accounts by updating daily with relevant content •Attended and photographed events where Stephanie O was the focus

West Palm Beach, Florida Area

•Created an integrated media campaign for IFEEDER as part of senior capstone project.•Maintained client relations; leading meetings with sponsor and board of directors.•Researched and conceptualized donor relations and charitable giving.•Designed campaign graphics, materials, logistics, budget, and presentation.•Campaign presented to IFEEDER board of directors in Chicago, Illinois in June of 2014.

Public Relations

Bachelor Of Arts (B.A.), Public Relations/Image Management

Activities and Societies: Public Relations Club Member

Associate'S Degree, Liberal Arts And Sciences/Liberal Studies