Casey Doyle

Casey Doyle Email and Phone Number

Senior Marketing Manager @ Visa
Washington, DC, US
Casey Doyle's Location
Austin, Texas, United States, United States
Casey Doyle's Contact Details
About Casey Doyle

Industry leader in sponsorship execution, client relationship building, experiential marketing, brand planning, executive presentations, and budget management. Professional experience includes a client roster of Fortune 500 companies and international brands (CPG, Finance, Healthcare) with activation management across numerous professional and collegiate sports + esports partnerships.

Casey Doyle's Current Company Details
Visa

Visa

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Senior Marketing Manager
Washington, DC, US
Website:
visa.com
Employees:
28536
Casey Doyle Work Experience Details
  • Visa
    Senior Marketing Manager
    Visa
    Washington, Dc, Us
  • Evil Geniuses
    Director, Global Partnerships
    Evil Geniuses May 2022 - Feb 2024
    Seattle, Washington, Us
    ▪ Closed multiple six- and seven-figure sponsorship deals with domestic and international partners (Thunderpick, VK Game, Chevron), including a team entitlement partnership, bringing in over $3MM/year for the team▪ Served as lead project manager for 40+ brand experiential, hospitality, and digital activations leading cross-organizational collaboration (Marketing, Legal, Gaming, Content, Influencers/Talent, PR, Data, Executive Leadership) on behalf of clients▪ Managed brand relationships for multiple domestic and international partners (Mastercard, Secretlab, HPE, LG, etc.) --delivering over 1.4 billion brand impressions and consistently outperforming client KPIs
  • In-House
    Chief Customer Officer
    In-House Jun 2020 - Apr 2022
    New York, Ny, Us
    ▪ Successfully won and managed brand relationships with more than 25 global celebrity and influencer fashion brands including The Weeknd, Wiz Khalifa, Lester Quinones (NIL), Jalen Duren (NIL), and Daniel Patrick; directed brand launch programs and social media campaigns to drive company sales▪ Spearheaded the development and rollout of the IN-HOUSE app and NFT initiatives; worked closely with other members of the C-Suite to meet business unit objectives (including marketing, finance, client development, new sales, inventory management, fulfillment) during project launches▪ Sourced more than $100,000 in funding for the company as part of Pre-Seed Round▪ Led the Client Management Team with 3 direct reports; responsibilities included web store development, web traffic analytics, customer service, and client experiential + retail planning
  • Octagon
    Account Manager
    Octagon Aug 2018 - Sep 2020
    Stamford, Connecticut, Us
    ▪ Planned and executed two soccer-themed strategic marketing campaigns for Johnson & Johnson that utilized U.S. National Soccer Team and MLS sponsorship assets; campaigns delivered more than $25 million in incremental sales and exceeded client ROI expectations▪ Worked closely with influencer marketing team to draft copy and develop influencer media campaigns that featured U.S. Soccer and MLS players; generated more than 24 million brand impressions▪ Led brand planning for Johnson & Johnson's experiential marketing and hospitality activations that generated a 56% increase in direct brand interactions under my leadership compared to previous campaigns▪ Directed the planning, monitoring and reconciliation of partnership finances totaling $20 million -- successfully reduced costs across budgets by 15% YOY▪ Successfully pitched additional agency services and projects to client executives resulting in generation of incremental company revenue of more than $500,000▪ Managed the Technology & Data Analytics team for the Johnson & Johnson account; presented analytical data for partnership reviews and renewal proposals with client executive teams
  • Octagon
    Senior Account Executive
    Octagon Apr 2017 - Aug 2018
    Stamford, Connecticut, Us
  • Echo Marketing
    Account Manager
    Echo Marketing Feb 2015 - Apr 2017
    Berkeley, California, Us
    ▪ Supervised experiential activations and VIP hospitality for key clients including Dolby, Peet’s Coffee, SunPower, Bank of The West, and Central Garden & Pet; accounts delivered more than 10 million direct brand interactions▪ Researched and presented a 250-page research deck on the global OTT landscape to Dolby senior leadership which resulted in the agency being hired for incremental projects▪ Assisted agency principals with contract negotiations across properties including NFL, MLB, College Football, and NASCAR which delivered more than $5 million in sponsorship asset value for clients
  • Octagon
    Account Trainee
    Octagon Aug 2014 - Dec 2014
    Stamford, Connecticut, Us
    ▪ Organized and executed sponsorship programming with UCLA Athletics and the National MS Society which generated more than 450 sales leads for agency clients: BMW and Novartis Pharmaceuticals▪ Led event preparation, inventory collection, and post-event recaps for experiential marketing events▪ Successfully presented new strategic plans and opportunities to company leadership in order to enhance partner value; ideas and strategies used in future agency work
  • San Rafael Pacifics
    Partnerships Coordinator/Mascot
    San Rafael Pacifics May 2012 - Aug 2014
    ▪ Managed event operations for corporate gatherings, parties, promotional events, and VIP experiences for all home games; generated more than $75,000 in new revenue▪ Organized 50+ community outreach events to assist with promotional launch of team’s first three seasons▪ Developed on-field activations such as The Mascot Chase and the Rally Towel Toss to showcase team sponsors; maintained sponsor accounts and activations resulting in many sponsors renewing and increasing sponsorship investment with team▪ Served as the team mascot for more than 150 games and corporate events
  • Beyond Sports Network
    Marketing Intern
    Beyond Sports Network Jan 2014 - May 2014
    Leesburg, Va, Us
    ▪ Developed a marketing plan to promote a series of football skills combines for local high school ▪ Generated sponsorship proposals for upcoming events, targeting local businesses▪ Ran a collegiate skills combine with the Canadian Football League, hosting over 150 collegiate football players
  • D.C. United
    Community Relations Intern
    D.C. United Sep 2013 - Dec 2013
    Washington, District Of Columbia, Us
    ▪ Organized and ran a youth soccer tournament, which brought over 400 children to RFK Stadium, resulting in requests for future event days and partnerships from players, sponsors, and D.C. United executives▪ Created and ran multiple social media campaigns for different events and programs for the team’s non-profit arm, eventually becoming the head of social media for an account with over 1,100 followers▪ Reached out to the local business community to generate partnership and sponsorship opportunities for fall youth soccer tournament, eventually securing five organizations for on-site activation

Casey Doyle Skills

Social Media Event Planning Sports Sports Marketing Customer Service Social Networking Microsoft Excel Microsoft Office Microsoft Word Public Speaking Social Media Marketing Powerpoint Hospitality Corporate Communications Pos Events Coordination Event Management Marketing Sports Management Account Management Front Office Inventory Hospitality Industry Donor Management Sponsorship Sponsorship Activation Marketing Strategy Business Development

Casey Doyle Education Details

  • The George Washington University
    The George Washington University
    Business Administration; Sport & Event Management

Frequently Asked Questions about Casey Doyle

What company does Casey Doyle work for?

Casey Doyle works for Visa

What is Casey Doyle's role at the current company?

Casey Doyle's current role is Senior Marketing Manager.

What is Casey Doyle's email address?

Casey Doyle's email address is ca****@****rts.com

What is Casey Doyle's direct phone number?

Casey Doyle's direct phone number is +141525*****

What schools did Casey Doyle attend?

Casey Doyle attended The George Washington University.

What are some of Casey Doyle's interests?

Casey Doyle has interest in Football, Children, Soccer, Education, Baseball, Music, Singing, Human Rights, Acting, Health.

What skills is Casey Doyle known for?

Casey Doyle has skills like Social Media, Event Planning, Sports, Sports Marketing, Customer Service, Social Networking, Microsoft Excel, Microsoft Office, Microsoft Word, Public Speaking, Social Media Marketing, Powerpoint.

Who are Casey Doyle's colleagues?

Casey Doyle's colleagues are Nazifi Garba, S M Lokanath Sm, Yara Nour Eldin, Vincent Lucas, Trang Bé, Christine Danica Baliguat, Stylianos Vachaviolos.

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