Toyota North America / Lexus

(formerly Experian Marketing Services)∙ Cross-channel campaigns in email, mobile app push, in-app messaging, SMS/MMS, social, and mobile web∙ Data analyses, predictive models, audience targets, communication roadmaps, A/B tests, and creative development∙ Create strategies for acquisition, retention, conversion, inactive re-engagement, and winback∙ Write industry leadership whitepapers, trending strategy content, and product marketing material∙ Deliver data services and partnership products such as data augmentation, data hygiene, fraud protection, creative design, mobile marketing, and strategy support∙ Oversee pricing structures, service models, and contractual language ∙ Head of Mobile Marketing Strategy and Account Management∙ Mobile compliance expertise for industry (TCPA/CTIA)∙ Work with product development to develop product roadmap∙ Complete onboarding and integration of new clients∙ Deliverability and compliance knowledge (CAN-SPAM/CASL)∙ Custom process management such as file automations and API triggers∙ HTML coding, XML development, form building, API creation, and process automation∙ Local and international team management∙ Assist budgeting, invoicing, and contract renewal negotiations∙ eTail’s 2016 Best in Class and Retail Touchpoints - American Eagle Outfitters∙ 2015 Customer Engagement Award - The Bon-Ton BrandsClients:American Eagle Outfitters, Bass Pro Shops, Bon-Ton, Citibank, ClassesUSA, eFollett, Finish Line, FootLocker/Eastbay, GameStop, GolfSmith, Hilton, LowerMyBills.com, Men's Wearhouse, Merlin Entertainments (LEGOLAND), Michael's, Movember, National Association of Realtors, Neiman Marcus Last Call, New York and Company, QVC, Rue21, Santander, ShoeDazzle, VIZIO

∙ Integrated branding campaigns, supported by consumer research, creative development, execution, and program optimization∙ Supervise initiatives through production in various media including print, collateral, direct mail, packaging, digital, television, radio, sales training, out-of-home, and events∙ New business efforts through RFP materials, competitive landscape research, and orchestrating presentations∙ Project estimates, timelines, creative briefs, media authorizations, billing, budgets, invoices, and status reportsClients:Acura National, Regional, Sales Training, PENTAX Cameras, Mandalay Bay Hotel & Casino, Mandalay Bay Convention Center, Delano (THEhotel), Luxor, Excalibur, Newport Beach Film Festival, MGM Resorts

∙ Project lead creating advertising material for magazines, print, mailers, and more. Worked in conjunction with on-air, web, and other media∙ Work closely with retention, customer care, acquisitions, branding, upgrade services, and sports groups to develop targeted messaging∙ Manage estimates, schedules, project briefs, status reports, billing, budgeting, and invoicing

∙ Collateral for product launches and announcements∙ Manage launch rebranding including website and marketing materials∙ Photograph products and create marketing material using InDesign and Photoshop∙ Work with sales to create compelling marketing assets

∙ Media planning in magazine, internet, television and other promotional materials for branding, toy lines, and project cars∙Manage events such as SEMA, LA Autoshow, I-Hobby Expo, and Toy Fair∙Handle event marketing promotions from press releases and community following∙Help new license acquisition from aftermarket companies and fulfill contract agreements