Casey is a Client Partner at VidMob where she is responsible for helping brands, agencies and platforms understand and optimize creative effectiveness to drive improved marketing outcomes and ROI. VidMob is a creative technology platform that helps brands improve creative performance by unifying data and analytics with production, helping offset the challenges of media signal loss.

BuzzFeed is the social news and entertainment company. BuzzFeed is redefining online advertising with its social, content-driven publishing technology. BuzzFeed provides the most shareable breaking news, original reporting, entertainment, and video across the social web to its global audience of more than 200M.- Delivered 75% growth year over year with $4MM in 2016 and $7MM in 2017, exceeding sales goals for 8 quarters - Senior sales executive responsible for growing advertising revenue by developing content strategies and creative with Fortune 500 Brands- Drove two brands from $0 in revenue to 2.5MM between 2016-2017- Responsible for understanding and solving brands’ key marketing objectives/KPIs and pairing with BuzzFeed’s data to deliver sharable content- Oversaw distribution and measurement approaches to deliver fully optimized media programs- Led development of Content that drove significant brand lift, ad effectiveness and ROAS- Helped grow the Atlanta office from 1 seller to an office of 10

Digital Account Lead serving as the key decision maker spearheading clients’ acquisition and retention marketing strategy and day-to-day high level client relationships with nearly $10M in billings and managing an effective team of eight plus external teams and wide range of client and partner agency teams.Key Responsibilities:• Responsible for leading all work with a wide range of cross-functional agency groups such as planning, research, creative, UX, technology, content, analytics, social, and account management. • Plan, concept and execute Interactive Marketing including but not limited to Digital Strategy, Experience Design, Content Strategy and Plan Development, Site, Video, Social, Media, Mobile, Application Development, email/web campaign strategy, SEO/SEM, analytics, and supporting software platform use• Lead high-level fee negotiations, statement of work development, P&L management, forecasting and revenue recognition • Drive the development and implementation an “Always On, Mobile First, Content-Focused, Omni-Channel Strategy” approach• Concepted and executed omni-channel causal activations• Spearheaded creation of a digital roadmap and content strategies with associated hero, hub and hygiene content plans tied to both short-term ROI and longer-term brand equity• Define comprehensive measurement and optimization plans through advanced qualitative & quantitative research and analytics• Ultimate accountability for the health of the specified relationships to drive the business forward (objectives/goals, client satisfaction, profitability, category knowledge, issue management)• Foreseeing opportunities to grow business through thought leadership, innovative activations and consistent delivery of work that is on strategy that exceeds client’s expectations• Doubled account revenue in the past year, exceeded margin goals by 20%

• Successively cold-called, closed and spearheaded account direction of all clients, delivered $850,000 in year one. $3 million in year three• Developed input briefs for major initiatives, briefed teams on activations, and ensured work delivered on strategy• Spearheaded data-driven digital marketing initiatives that successfully delivered business results• Launched a network of high school online communities with branded sponsorships• Defined creative social strategies and activations on Facebook and Twitter• Partnered meaningful Analytics with forward-looking strategies to constantly be optimizing campaigns for utmost success• Exceled at consultative strategic partnerships – listened, learned and maintained top-notch relationships which enabled client and revenue growth • Oversaw and coached an team of ten including project management, creative and production teams• Solely responsible of establishing organizational processes managing P&L, accounting and operational management of accounts

An award-winning design and communication firm that was always on the fore front experimenting with new ways to streamline, engage, and communicate with people for a range of Fortune 500 B2B and B2C customers. Key clients include Shaw, Interface, Dow, Jacuzzi, TOTO and Home Depot.• Successively cold-called, closed and spearheaded account direction of all clients, delivered $850,000 in year one. $3 million in year three• Developed input briefs for major initiatives, briefed teams on activations, and ensured work delivered on strategy• Spearheaded data-driven digital marketing initiatives that successfully delivered business results• Launched a network of high school online communities with branded sponsorships• Defined creative social strategies and activations on Facebook and Twitter• Partnered meaningful Analytics with forward-looking strategies to constantly be optimizing campaigns for utmost success• Exceled at consultative strategic partnerships – listened, learned and maintained top-notch relationships which enabled client and revenue growth • Oversaw and coached an team of ten including project management, creative and production teams• Solely responsible of establishing organizational processes managing P&L, accounting and operational management of accounts

An out-of-home media company providing outdoor advertising services in the top 50 markets on various products, including billboards, walls, transit shelters, buses, and subways. Key clients include Coke, Cingular, Nabisco, Audi, Earthlink and Fox Sports.