Casey Abernathy Email & Phone Number

o Create and implement strategic content strategies including email marketing, LinkedIn content and blogs for healthcare clientso Establish and cultivate relationships with client leadership and audiences to identify communication barriers and opportunities o Collaborate with clients to develop and execute long-range communications for strategic plans including organizational change o Provide communication counsel for leadership to support key strategic initiativeso Think critically and search for understanding of complex processes to simplify processes and communications

Gainesville, Georgia, Us

o Develop and execute long-range communication plans targeting employees, medical staff, board members, and volunteerso Coordinate all internal mediums including employee newsletter, intranet, memos, leadership speeches and flyers while changing writing style and tone to suit the channel and audienceo Provide communication counsel for members of the leadership team to support key initiatives including signage development, open enrollment, employee engagement efforts, operational changes, patient education, town hall meetings and moreo Collaborate with account coordinators to create internal pieces that support advertising campaigns

Jefferson, Georgia, Us

o Develop and publish written, visual, and multimedia content to company intranet to offer employees timely news and information such as policy changes, messages from leadership and community involvemento Generate content and partner with graphic designers for monthly newsletter to effectively provide up-to-date information on cooperative activities, business development, industry issues and employee features o Assisted with the development and implementation of employee engagement initiatives, employee presentation, internal communication platforms and programs o Created and maintained an Adobe Spark page for employee communication at the start of the COVID-19 pandemico Manage Jackson EMC’s Retiree Facebook page which has increased engagement by over 400% since January 2020o Consult departments throughout the cooperative on best communication strategies by developing long-term communication plans for company-wide strategic initiatives and events such as open enrollment and IT updateso Supported the process of an internal communication audit completed by a third partyo Supervise communication interns and manage their projects

Atlanta, Ga, Us

o Develop and edit news releases highlighting successes of The Dairy Alliance promotional efforts and activities for print, online and television media outlets o Write and design monthly feature stories to support The Dairy Alliance's programs using Adobe InDesign o Establish and build relationships with industry communicators to produce content focused on The Dairy Alliance o Coordinate communications programs for members, the agricultural trade press, and other target audiences o Create and implement marketing campaigns, including social media, to increase brand image and awareness o Oversees the management and partnership with state-specific children’s museums, assisting with the development of exhibit materials, event execution and dairy education o Strategize and design educational signage to meet specific needs of farms that participate in agricultural tourism

o Assisted in planning, producing and evaluating content for CAES and Extension websites and social media channels including Facebook, Instagram and Twitter with information such as faculty profiles and event promotion o Wrote and distributed news releases for the College of Agricultural and Environmental Sciences and Extension distribution channels along with feature stories for the college magazine and website o Photographed College of Agricultural and Environmental Sciences events for the CAES website, social media channels and promotional material o Provided input and wrote copy as needed for advertising campaigns and CAES recruitment efforts o Assisted with pre- and post-event tasks related to marketing and special events including the Georgia National Fair, Sunbelt Ag Expo, Ag Day at the Capitol and Flavor of Georgia Food Product Contest o Maintained organization of CAES and Extension branded promotional items through regular inventory checks o Collected social media data using Facebook Insights and Twitter Analytics to assess engagement and measure growth

Washington, Dc, Us

o Advertised Campus Kitchen Events to the public using press releases and feature storieso Maintained the Facebook page and outgoing mass emails by posting events and pictures of involvemento Planned events such as Fall Festival, Turkeypalooza, and Midnight 5k to increase communityawareness and involvemento Created marketing strategies and materials to promote Campus Kitchen using Adobe Creative Cloud

Washington, Dc, Us

o Provided real-time tracking of legislative issues by attending hearings, and briefings related to agricultural issues o Researched and wrote memorandums for the staff and Congressman on current legislation o Proactively proposed and implemented efforts to promote agricultural education on behalf of the Congressman, including writing a letter to the College Board on Advanced Placement agricultural classes o Communicated with constituents on various policy and district-related issues via phone and email o Managed the Congressman’s official social media accounts by posting updates, pictures and videos

o Helped prepare, organize, and conceptualize FFA Career Development Events and state teacherconferenceso Judged various speaking and leadership Career Development Events throughout the yearo Maintained accurate and detailed financial records for the North Region

•Provided customer service which included helping customer find items, and checkout •Maintained a clean and friendly environment•Entrusted with the responsibility of processing financial transactions

Bachelor’S Degree, Agricultural Communication/Journalism

High School Diploma