Casey Coletta Email & Phone Number

Marketing activations for Merlin Entertainments’ Orlando Cluster including SEA LIFE Orlando, Madame Tussauds Orlando & The Orlando Eye.

Winter Haven, Florida, United States

• Craft the vision + development of programs for consumer activation of the LEGOLAND brand through execution of integrated + innovative marketing campaigns, including advertising campaigns & revenue-driving initiatives.
• Leverage data analytics to tailor campaign creation, ensuring strategic alignment with unique market demands and channel-specific opportunities
• Lead creative development for consumer-facing channels including paid media, email marketing, Resort websites, and in-park collateral. Facilitate and reconcile feedback for creative approval through multiple stakeholders
• Strategically manage creation and trafficking timelines, deliverables, and budgets to optimize team effectiveness. Coordinate campaign efforts with outside media + creative agencies, internal designers, and.
• Oversee brand consistency across all Resort campaigns, experiences, signage, and consumer-facing media channels for each unique IP, including managing partnership approvals with IP holders LEGO + Hasbro
• Identify critical asset needs and take the lead in coordinating brand photoshoots, including global brand commercials, to amplify brand visibility and engagement across multiple platforms

Winter Haven, Florida, United States

• Project manager for overall marketing creative project list for the Grand Opening of Peppa Pig Theme Park at LEGOLAND Florida Resort, including the timelines and deliverables for various tactical activations.
• Responsible for ensuring brand consistency in the creation of marketing materials and for the feedback and approval process with IP holders against project deadlines.
• Assisted with all marketing and public relations events to support the opening of the theme park, including commercial photo shoots, live news shots, media trafficking and media previews.

Orlando, Florida, United States

• Assisted in creating, coordinating and execution of a company wide employee recognition program spanning throughout 12 theme parks.
• Created copy for internal emails, intranet articles and in-park employee signage.
• Orchestrated town hall events for both executives and front-line employees.

Orlando, Florida, United States

• Interacted with guests to schedule activities and recreation equipment rentals around the Fort Wilderness and Wilderness Lodge Resorts.
• Provided excellent customer service and problem solving for any guest issue.
• Maintained safety as a priority while ensuring guests enjoyed their time participating in resort recreation activities.

Orlando, Florida

• Participant of the Disney College Program in the role of Guest Flow Operations for opening team of Star Wars Galaxy’s Edge and Rise of the Resistance.
• Worked independently to problem solve immediate issues for guests and handle unique guest situations smoothly with individualized solutions.
• Assisted daily with Guest Relations and the front line roll out of the Virtual Queue system.
• Worked with a team to ensure daily operations and positive guest experiences at all times.

New Orleans, Louisiana

• Worked closely with the Development Director and Special Events Manager to plan, market, organize and facilitate all areas of the Museum’s fundraising and educational events.
• Helped to execute all aspects of the Children’s World Fair event including exhibit creation, event guest flow, vendor management and volunteer coordination.

Glenview, Illinois

• Worked as an event host for groups ranging from children's birthday parties to corporate gatherings.
• Provided educational tours of the property and interactive programs for children to learn about the farm.
• Became an expert in multiple positions on property including the Gift Shop, Ice Cream Parlor, and Seasonal Outdoor Sales.
• Conducted training for new employees for Operations, Customer Service and Cash Handling.
• Extensive experience with retail sales environment and knowledge of sales systems.

Marketing

Education record