Responsible for leading brand partnership opportunities as new corporate entity for EdjSports and Football Outsiders focuses on aggressive M&A growth strategy. Developing brand vision, go-to-market plans, and public relations strategy for all Champion Gaming companies, brands, content, and sports betting products.

Responsible for strategy and overseeing execution of all marketing, branding, content, and public relations for EdjSports' portfolio of brands - EdjSports.com, Football Outsiders, and EdjVarsity including; - Strategic partnerships with ESPN, NFL, Fox Sports, Super Bowl LIV, Yahoo, Twitch - Digital and social media content and strategy - Public relations and communications for national sports media - Management of national talent and influencer partnerships

Edj empowers smarter decision-making with proven game-based analytical models and custom software solutions in the sports, healthcare, and markets verticals. Our game-based approach analyzes pools of data, helping organizations make decisions based on the highest probability of achieving their goals.

As Vice President of Marketing + PR, I acted as the official spokesperson for Brown Jordan Company, overseeing PR strategies, international and national media relations and traditional, social and employee communications. I was also responsible for the marketing, branding and licensing strategies for Brown Jordan Company including national photo shoot campaigns, advertising and media buying, managing keystone licensing partnerships, creating national designer showroom events and national retail store launches in major US markets.

As Vice President of Marketing, I oversaw the marketing, branding, licensing and eCommerce strategies for Brown Jordan Company and the La-Z-Boy Outdoor brand. I was responsible for national partner marketing strategies for partners including the New York Yankees, Martha Stewart, Macy’s, Amazon, Costco and The Home Depot. I directed a national market research project, which led to a new creative identity for the Brand’s 70th anniversary.

As Vice President of Branding + Licensing, I oversaw all Kentucky Derby, Kentucky Oaks and Churchill Downs marketing campaigns and entertainment events, including original content creation for TV, radio and digital broadcasts. I was the company liaison with broadcast partners including NBC Sports, ESPN and Bravo Network and negotiated the Company’s first exclusive print media partnership with USA Today. As a charter team member, I was responsible for creating “The Road to the Kentucky Derby” race series. I conceptualized and launched the Taste of Derby charity event recruiting celebrity chefs and selected and managed celebrity talent for the National Anthem, Derby Red Carpet, KentuckyDerbyParty.com, Winner’s Party and Longines’ Fashion Contest. I continued to oversee the brand’s licensing program introducing a fashion partnership with Vineyard Vines and the annual logo development.

As the Senior Director of Marketing, I was a charter member of the Brand Development and Marketing team, responsible for all entertainment and lifestyle events and creating new brand extensions for the Kentucky Derby and Kentucky Oaks events with a focus on creating sponsorable assets and driving broadcast viewership. My responsibilities included launching the KentuckyDerbyParty.com platform uniting international Derby parties, the annual Derby and Oaks event logos, overseeing the brand’s licensing program including 40 licensees. I also conceptualized and launched the Kentucky Oaks “Ladies First” brand strategy recruiting Susan G. Komen for the Cure and Bravo Network as national partners.

As the Director of Marketing for the Pacific Design Center; Los Angeles’ pre-eminent source for design professional and entertainment industry events, I was responsible for all marketing and communications strategies. I produced the annual WestWeek design symposium consisting of 100+ showroom events, product launches and keynote addresses for national media members and design professionals. My team managed over 50 annual events including the Elton John Oscar Party, HBO Emmy Party, Warner Brothers Grammy Party, Sports Illustrated Swimsuit Launch and Esquire’s Ultimate Bachelor Pad.

As Director of Showrooms and Accessories, I managed eight national designer showrooms with annual revenues of $20MM and was the buyer and manager of the brand’s outdoor accessories program for and designer showrooms and national retail partners.