Casey Copeland

Casey Copeland Email and Phone Number

Chief Marketing Officer @ Mid America Capital
Kansas City, MO, US
Casey Copeland's Location
Kansas City Metropolitan Area, United States, United States
Casey Copeland's Contact Details
About Casey Copeland

Experienced consultant with a diverse background spanning marketing, operations, and business development. Proven track record in leading high-performance teams, both remotely and in-person, with a keen focus on driving growth and efficiency. My expertise extends from direct sales and revenue operations to comprehensive product design and go-to-market strategies. Passionate about fostering partnerships, leveraging innovative marketing techniques, and designing products that resonate with market needs. Connect with me to explore synergies and collaboration.

Casey Copeland's Current Company Details
Mid America Capital

Mid America Capital

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Chief Marketing Officer
Kansas City, MO, US
Website:
midamericacapital.com
Employees:
8
Casey Copeland Work Experience Details
  • Mid America Capital
    Chief Marketing Officer
    Mid America Capital
    Kansas City, Mo, Us
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  • Copeland Ventures
    Founder & Managing Director
    Copeland Ventures Jan 2013 - Present
    Overland Park, Kansas, Us
    We specialize in marketing and martech consulting, focused on amplifying visibility and enhancing digital prowess. Our expertise encompasses both B2B and B2C marketing, with a keen focus on customer journey and funnel optimization.Our service areas typically include:- Full Stack Marketing & Strategy- B2B / B2C - Demand Generation- Account-Based Marketing- Brand Experience- Direct-to-Consumer (DTC)- Product-Led Strategies- Web & Mobile Experiences- Mass Market Media- First & 3rd Party Data StrategyOur consulting verticals of experience are:- Advertising & Marketing - SaaS- Business Services - eCommerce- Automotive - Finance- Real Estate- Insurance- Multipoint Retail- Consumer BrandsInvestment Portfolio includes current holdings, operating holdings, and our previous exits.Operating holdings include:- Polyplab - Saltwater Aquarium Supplements - Casey Copeland - On-Demand Consulting- *Launching* Frag Fund- *Launching* Riot Outdoors- *Launching* Townze AI- *Launching* Rival Response - *Launching* SpamXCurrent investments include:- Fundrise - Fractional REITs- Bitpay - Blockchain Payments- Epic Games - Gaming Developer- Turo - Car Sharing Service- Anthropic - Claude AI - xAI - Grok AI - Greenlight - Cannabis Vertical MSO- Focus V - Cannabis Devices - Liquid Death - Water- BOXABLE - Building SystemsOur previous exits include:- TableTennis.com - Ecommerce Leader- Fighter Paintball - Ecommerce Leader- Adcuda - Boutique Ad Agency- UiPath Pre-IPO - RPA & Automation- Instacart Pre-IPO - Home Delivery- Reddit Pre-IPO - Social Media, News, More
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  • Darwill
    Marketing Innovation & Strategy
    Darwill Mar 2021 - Sep 2023
    Hillside, Il, Us
    Darwill stands as a dynamic force in the marketing and advertising sphere, offering a diverse portfolio of services tailored to meet the needs of a wide range of industries. As a holding company, it encompasses specialized business units that are adept at carving out market space for clients in sectors such as healthcare, dental, home services, retail, financial services, automotive, higher education, insurance, among others. This multifaceted approach positions Darwill as a powerhouse for hiring managers seeking innovative and strategic thinkers.What makes Darwill particularly attractive to potential hires is its commitment to both traditional and cutting-edge marketing mediums. With expertise in print and digital media, Darwill provides a balanced marketing strategy that respects the proven power of print while harnessing the reach and precision of digital. This dual-focus ensures that campaigns resonate on every level, from tangible print materials to the immersive world of digital engagement.In the realm of online advertising, Darwill excels in search ads and search optimization, enabling clients to dominate search engine results and capture vital market share. Their email advertising strategies combine the personal touch with broad reach, ensuring messages are both targeted and expansive.Social media ads crafted by Darwill tap into the pulse of online communities, leveraging the latest trends to create compelling campaigns, while their streaming video and audio ads are positioned to capture the attention of consumers in the rapidly growing streaming market.Beyond crafting messages, Darwill’s expertise in audience creation is a game-changer for clients. By identifying and building the right audience, Darwill ensures that marketing efforts are not just seen, but seen by the right people, optimizing client investments and driving results.
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  • Cox Automotive Inc.
    Marketing Operations & Marketing Product Strategy
    Cox Automotive Inc. Jan 2018 - Mar 2021
    Atlanta, Ga, Us
    Cox Automotive is a giant in the Software as a Service (SaaS) space, providing a comprehensive suite of solutions that cater to the automotive industry. The brands under its umbrella offer a wide array of services that integrate seamlessly into the various stages of the vehicle lifecycle, which is indicative of a typical large SaaS company strategy—providing end-to-end solutions to address all customer needs within a specific domain.Autotrader and Kelley Blue Book are household names that consumers and dealers trust for buying and selling cars, as well as for obtaining accurate car valuations. Manheim is the world's largest wholesale auto auction based on trade volume, a critical player in the used car market that provides services for car dealerships.Dealer.com is a leading technology provider that offers a range of marketing and operations software solutions for car dealerships, including website building tools and digital marketing services. HomeNet Solutions gives dealers the ability to manage their vehicle inventory with high efficiency, ensuring that car details are distributed accurately across various platforms.Xchange by Kelley Blue Book provides dealers with trade-in solutions that help streamline the process of swapping old vehicles for new ones, which is a critical aspect of the dealership business model. Lastly, VinSolutions offers CRM software that is tailored for the automotive industry, helping dealerships manage customer relationships and sales processes more effectively.These brands, being part of Cox Automotive, leverage the benefits of the SaaS model, such as scalability, constant updates, and cloud-based integrations, to serve a large and diverse clientele, from individual car buyers and sellers to large dealership networks. They exemplify how large SaaS companies operate by providing specialized services that are deeply embedded in the operations of an industry, in this case, the automotive industry.
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  • Wolfe Automotive Group
    Executive Vice President Of Operations
    Wolfe Automotive Group Jan 2015 - Jan 2018
    As the steward of a prestigious holding company with 19 dealerships, I am privileged to oversee a dedicated team of 1000 employees. Our impressive portfolio includes esteemed Honda, Acura, and Toyota franchises, bolstered by dynamic independent used car centers, state-of-the-art collision centers, and convenient Hertz rental facilities.We are proud to retail 12,000 vehicles annually through our dealership division, a testament to our unwavering commitment to excellence and customer satisfaction. Our dealerships consistently achieve top rankings and have garnered numerous awards both regionally and nationally, reflecting our dedication to outstanding service and operational superiority.Our success is rooted in a deep understanding of the automotive industry and an innovative approach to business. We are constantly evolving to meet and exceed market demands and customer expectations, ensuring a seamless car-buying and servicing experience.In this leadership role, I am focused on strategic growth, operational efficiency, and cultivating a culture of excellence that permeates every aspect of our business. We are not just selling cars; we are providing mobility solutions and creating lasting relationships with our customers.
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  • Wolfe Automotive Group
    Vice President Marketing
    Wolfe Automotive Group Jan 2013 - Jan 2015
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  • Adcuda
    Founder & Chief Executive Officer
    Adcuda Jan 2008 - Jan 2013
    Kansas City, Missouri, Us
    As the founder and leader of Adcuda, a premier boutique online marketing agency, I spearhead initiatives that serve hundreds of clients across the United States, managing multi-million dollar projects and client budgets with a proven track record of success. Our agency's adaptability and tailored approach have earned us the distinction of being named the Top Agency in Kansas City for 2012 by KC BIZ Magazine.Our full-service offerings encompass a spectrum of marketing strategies, designed to elevate our clients' online presence and impact. We pride ourselves on crafting unique, effective campaigns that resonate with diverse audiences and across various industries. From emerging startups to established corporations, our agency delivers exceptional service and measurable results.At the helm, my focus is on driving innovation, fostering client relationships, and leading a team of talented professionals who are passionate about delivering excellence in the digital marketing realm. Our commitment to cutting-edge solutions and customer-centric service is unwavering as we continue to set the standard for online marketing success. Join us as we shape the future of digital engagement and brand storytelling.Acquired in 2013
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  • Google
    Instructor - Seminars For Success
    Google Nov 2008 - Jan 2010
    Mountain View, Ca, Us
    As a leader in digital advertising education, I oversee the delivery of expert-led seminars designed to empower advertisers to maximize their proficiency with Google AdWords and Analytics. These one-day courses are carefully curated and presented by industry professionals hand-selected by Google, ensuring that participants receive the most authoritative and up-to-date information available.These seminars are more than just classes; they are incubators for success where advertisers, whether novices or veterans, can hone their skills, learn cutting-edge strategies, and gain insights that are directly applicable to their campaigns. Our mission is to help advertisers unlock the full potential of their advertising efforts and to transform data into actionable strategies that drive results.In orchestrating these seminars, I ensure that each course is tailored to deliver maximum value, equipping advertisers with the tools and knowledge to not only navigate but also to excel in the complex landscape of digital advertising. We pride ourselves on fostering an environment of learning and growth that supports advertisers in achieving their marketing objectives through the effective use of AdWords and Analytics.
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  • Razorfish
    Multichannel Marketing Specialist
    Razorfish May 2006 - Jan 2008
    New York, Ny, Us
    Razorfish is a digital agency that helps brands and businesses grow by creating unforgettable experiences that connect and enrich people's lives. With over 1,000 employees across 14 offices in North America, Razorfish is part of Publicis Communications North America, one of the world's largest advertising and marketing communications groups. Razorfish's services include digital strategy, creative development, user experience design, technology consulting, and marketing execution. Razorfish's clients include some of the world's leading brands, such as Coca-Cola, Nike, and Pepsi.
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  • Vmly&R
    Key Account Marketing Manager
    Vmly&R May 2005 - Mar 2006
    New York, New York, Us
    VMLY&R is a global marketing agency that helps brands and businesses grow by creating connected experiences that people love. With over 7,000 employees in over 100 offices worldwide, VMLY&R is part of WPP, one of the world's largest advertising and marketing communications groups. VMLY&R's services include creative, strategy, technology, and execution. VMLY&R's clients include some of the world's leading brands, such as Colgate-Palmolive, Danone, Dell, Ford, Office Depot, PepsiCo, Pfizer, and Wendy's.
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Casey Copeland Skills

Online Marketing Seo Marketing Social Media Marketing Automotive Advertising Email Marketing Sem Analytics Market Planning Mobile Marketing Start Ups Conversion Optimization Product Management Social Media Web Development Web Design Content Development Management Lead Generation User Experience Reputation Management Google Adwords Creative Direction Customer Retention Google Analytics Online Reputation Management Website Development Digital Marketing Consulting Strategic Partnerships Marketing Strategy E Commerce Affiliate Marketing Leadership Direct Marketing Customer Relationship Management Business To Business Competitive Analysis Web Marketing Ppc Online Advertising Web Analytics Smo Local Search Link Building Social Media Measurement Link Development Campaigns Search Engine Positioning Link Analysis

Casey Copeland Education Details

  • University Of Central Missouri
    University Of Central Missouri
    General

Frequently Asked Questions about Casey Copeland

What company does Casey Copeland work for?

Casey Copeland works for Mid America Capital

What is Casey Copeland's role at the current company?

Casey Copeland's current role is Chief Marketing Officer.

What is Casey Copeland's email address?

Casey Copeland's email address is cc****@****uda.com

What is Casey Copeland's direct phone number?

Casey Copeland's direct phone number is +181694*****

What schools did Casey Copeland attend?

Casey Copeland attended University Of Central Missouri.

What are some of Casey Copeland's interests?

Casey Copeland has interest in Children, Economic Empowerment, Environment, Science And Technology, Human Rights, Animal Welfare.

What skills is Casey Copeland known for?

Casey Copeland has skills like Online Marketing, Seo, Marketing, Social Media Marketing, Automotive, Advertising, Email Marketing, Sem, Analytics, Market Planning, Mobile Marketing, Start Ups.

Who are Casey Copeland's colleagues?

Casey Copeland's colleagues are Kyle Mueller, Stella Yang, Michael Guedes.

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