Casey Crane Email & Phone Number

Cranes Home Entertainment is a specialty retailer of consumer electronics with a focus on the premium customer segment through upscale product offerings, industry leading customer service and custom installation services. The organization consisted of ten retail stores, a stand-alone headquarters / distribution facility and a custom installation service facility.Restructured organization and top management team to capitalize on market growth involving a cultural and financial turnaround of this venerated retailer.Drove sales from $29M in 2005 to $63M in 2007 while increasing profits by 400%.Negotiated annual vendor programs based on company goals. Selected product mix and the various customer services offered by the company.Managed and implemented consolidation and streamlining of all operations during the "Great Recession" of 2008, continuing through 2010.Ten-time recipient of the prestigious "Retailer of the Year Award", presented by Audio Video International.

Poland, Pritchard & Crane is a sales and marketing consulting company specializing in new product introduction for foreign-based manufacturers looking to enter the U.S. market. Key clients included DVD Planet and Battery Biz. Developed brand strategies for fledgling new companies to include marketing strategy, media strategy and distribution development / direction to integrate with company operations. Collaborated with various internal teams to integrate in-store and online sales to maximize market potential. DVD Planet experienced a three-fold sales increase during this period.Established and maintained outsourced functionality for accounting, legal, graphic art capabilities and media / public relations.

Founded in 1948, Ken Crane's Magnavox City was a small, family-owned retail enterprise that focused upon sales and marketing of television and radios featuring iconic brands at that time that included Magnavox, Philco and Zenith. Joined the company in 1975, starting in the warehouse, and have since served in every capacity until eventually running the entire operation.Transformed this modest TV retailer into a nationally recognized marketer of new and emerging technologies to include home theater, whole-house custom integration and computer driven audio and video.Adapted strategies to stay at the forefront of new technology while selecting product mix for differentiation and profitability.Responsible for sales, marketing and merchandising strategies to include hiring and training of all sales personnel.Established new tools and measurement standards to increase sales performance metrics.

Presidential/ Key Executive Mba

B.S, Business Administration

Education record