Casey Yang Email & Phone Number

Boston, Massachusetts, United States

• Managed cross-functional teams to develop brand/product identities, launches, and strategies.• Led rebranding initiatives for a restaurant software platform and grocery store delicatessen.• Conducted qualitative research and summarized insights into C-Suite reports.• Facilitated leadership workshops for global brands, aligning strategic direction.• Developed naming strategies and product line logic for healthcare, robotics, and cannabis.• Ensured on-time deliverables by managing project timelines effectively.

Boston, Massachusetts, United States

• Developed advertising campaigns for global brands in safety equipment and manufacturing.• Wrote press releases, ad copy, and white papers for PPE, healthcare, and manufacturing clients.• Generated brand names, taglines, messaging, and manifestos for brands and products.• Created language toolboxes for B2B and B2C brands, ensuring tone of voice consistency.

Boston, Massachusetts, United States

• Drafted advertising copy and supported brand communication projects.• Generated names, taglines, and packaging copy for B2B and B2C companies.• Assisted in rebranding projects for B2B and B2C brands.

Greater Boston Area

• Designed digital and print assets, including posters, social media, and retail POP displays.• Created visually consistent solutions for clients across various platforms.

Boston, Massachusetts

• Reported to the US Chief Marketing Officer and Creative Director.• Promoted consumer-facing events and managed social media.• Created digital and print marketing assets, ensuring campaign alignment.

Greater Boston Area

Auxiliary Titles:HanWag Boot Specialist