Casey Danton Email & Phone Number

New York, New York, United States

Strategic Leadership: • Lead and optimize Moroccanoil’s social media strategy, aligning with marketing goals, focusing on innovation, engagement, and growth. • Design and oversee influencer marketing initiatives to amplify reach and credibility. • Direct content brainstorming sessions, creating social-first concepts in collaboration with teams. • Develop a community management plan to deepen customer engagement and loyalty. • Oversee a team of six, fostering creativity, collaboration, and professional growth.Social Media Management: • Oversee the creation and scheduling of monthly calendars, aligned with product launches and promotions. • Track and analyze social media KPIs, providing performance reports with actionable insights. • Identify new growth opportunities and integrate them into strategies.Content Creation: • Lead on-brand multimedia content production across platforms. • Collaborate with teams to meet content needs that resonate with target audiences. • Support live content production for eCommerce and digital channels, boosting engagement. • Manage live event coverage, optimizing real-time sharing. • Adapt content strategies based on performance data for improved results.Community Engagement: • Build a strong online presence, responding promptly to feedback and discussions. • Work with customer service to resolve issues, maintain response resources, and ensure clear communication. • Guide crisis management, protecting and enhancing the brand’s reputation.Influencer Relations and Partnerships: • Identify and develop relationships with key influencers aligned with Moroccanoil’s values. • Negotiate contracts, set expectations, and manage content delivery to meet campaign goals. • Oversee influencer agency collaborations for seamless execution. • Report on campaign effectiveness and apply insights for continuous strategic improvement.

New York, United States

• Act as head of social media for consumer marketing channels• Develop, plan, and execute content strategy for all primary social channels• Establish content calendars for North America and partner with international markets• Uphold standards, expertise, and best practices within social to inform and scale across all marketingand channel platforms• Partner with the Digital and Marketing teams to execute always-on tactics on social accounts to drive to Moroccanoil.com and retail partners• Manage and distribute social media calendars for salon partners• Oversee community management monitoring maintaining a thoughtful, insightful, and engaging dialogue with core consumers• Collaborate with the customer care team on social listening and responses• Partner with internal design team to develop assets for social• Develop strategies to support product launches and to increase conversions around editorialcalendar/brand stories• Brief design team and manage communication for global brand content and campaign assets ensuringcross-functional feedback that aligns with overarching strategy for key launches• Developed and maintain monthly reporting standards to measure success• Manage influencer relationships and programs from micro to macro-influencers• Coordinate with PR team and PR agencies to manage influencer contracts, product sends, and content• Stay current and forward-thinking on new global social media platforms, best practices and use withinthe competitive landscape• Manage four direct reports and intern support

New York City Metropolitan Area

Greater New York City Area

• Pitch content ideas after being briefed by Product Brand and Merchandising Teams• Create content ideas that integrate with the broader integrated marketing plan involving PR, influencers, email, paid social media and TV• Work with PR to align on influencer strategy for social media campaigns and user-generated content• Develop content strategies that cut major social media outlets (Facebook, Facebook Live, Instagram, Snapchat, Pinterest) and across video and still image formats• Manage internal and external videographers/photographers/editors and internal graphical designers to plan and produce professional shot content• Post, manage, and monitor all social content going live to consumer channels• Develop briefs that will inspire partners to do break-through work• Capture video and photos at live events and stage ad-hoc shoots in the office• Experiment with new formats, techniques and creative strategies• Produce monthly reports analyzing performance of social media content and community• Make recommendations on content types to drive impressions, engagements and sales• Reply directly to user comments on social media outlets or assign replies to appropriate internal stakeholders (e.g., the Customer Service Center, Product Experts, Public Relations or the Social Selling Sales Team)• Implement and prepare crisis management across social media

Www.Instagram.Com/Thesickestnails

•Engage with my organically grown community of followers on Instagram, YouTube, and Facebook @TheSickestNails•Maintain posts on social media that spotlight beauty products with a focus on nail art•Work with brands as a nail, fashion, and beauty influencer to create custom designs and review products•Completed painted nail designs on runway models at New York Fashion Week

Westport

•Develop integrated social engagement strategies and execution plans for brand awareness•Manage day to day community engagement on all social channels•Produce social campaigns and contests that generate attention and excitement•Engage the influencer community to drive content, social marketing, and brand ambassador involvement•Complete vetting and background research on influencers interested in collaboration•Work cooperatively with the e-commerce team to funnel customers through to purchase•Collaborate closely with the internal marketing and external PR teams to support brand goals•Explore current and emerging social trends, technologies, and developments•Monitor and report on competitor developments and social media strategy•Research, organize, and analyze monthly social media progress reports

Greater New York City Area

Social Media•Oversee and operate the community management team•Ideate and execute social media campaigns and content by working with multiple teams and client contacts for creative concepting•Support marketing activities including campaign monitoring, reporting, and audience building•Complete community manager responsibilities including social media page check-ins for agency clients, scheduling content, advertising promotion, and reporting•Explore trends and upcoming social networks to make recommendations and develop clear strategies•Report to the vice president of strategy Influencer Program•Developed Likeable Media’s in-house influencer program•Supervise the influencer program by concepting campaigns, completing outreach to applicable influencers, and reporting on completed influencer programs•Develop and maintain relationships with influencers

New York City

•Create and extend client brand voice across social channels by posting proactive and reactive content on sites including (but not limited to): Facebook, Twitter, YouTube, Google+. Instagram, LinkedIn, Foursquare, and Pinterest•Partner with the creative team to create monthly editorial content calendars, reviewing with both the Content Strategist and Account Manager•Respond reactively and engage proactively on behalf of clients social channels during established community management hours ensuring brand voice and a high level of responsiveness•Work with clients and Account Manager to develop and implement an escalation process for priority posts, as well as build a plan for crisis management across social channels•Manage a team of Associate Community Managers to ensure their success and a seamless management of client communities•Prepare community data and post insights to be utilized by Account Manager in monthly reports•Partner with Account Managers and creative team to ideate on strategic initiatives and campaign concepts•Participate in new business opportunities including pitches

New York City

•Create and extend client brand voice across social channels by posting proactive and reactive content on sites including (but not limited to): Facebook, Twitter, YouTube, Google+. Instagram, LinkedIn, Foursquare, and Pinterest•Partner with the creative team to create monthly editorial content calendars, reviewing with both the Content Strategist and Account Manager•Respond reactively and engage proactively on behalf of clients social channels during established community management hours ensuring brand voice and a high level of responsiveness•Work with clients and Account Manager to develop and implement an escalation process for priority posts, as well as build a plan for crisis management across social channels•Manage a team of Associate Community Managers to ensure their success and a seamless management of client communities•Prepare community data and post insights to be utilized by Account Manager in monthly reports•Partner with Account Managers and creative team to ideate on strategic initiatives and campaign concepts•Participate in new business opportunities including pitches

New York, New York

•Monitor, manage, and update clients’ pages•Assist in the development of content, campaigns, and promotions for pages•Develop monthly/bi-monthly analyses and reports for clients•Research new platforms, existing networks, blogger outreach, and competitor analysis•Read relevant blogs on a daily basis•Maintain active profiles on a variety of social media platforms

New York, New York

•Work directly with the social media team to create the DIOSA social experience•Engage directly with fans/followers to keep their relationship with DIOSA relevant•Brainstorm new ways of communicating on social platforms to improve daily results•Flawlessly execute experiments and analyze results to see what works•Identify and build relationships with key influencers

Pleasantville, Ny

•Launch and maintain social channels for TapeMeasure upholstery•Engage directly with customers to answer questions and forward inquiries•Brainstorm and research ways to creatively educate potential customers•Organize and revise a customer email database•Identify and build relationships with local interior design influencers

Bachelor Of Arts (B.A.), Fine And Studio Arts

Activities and Societies: Crane School of Music Community Band, Sigma Tau Delta-English Honors SocietyMajor in art education and digital.

Education Certification, Art Teacher Education

Education record