Lead all special event initiatives for this professional sports organization including experiential fan activities, VIP experiences, musical entertainment, corporate partner functions, industry award presentations and event media functions. Set and ensure the satisfaction of event goals with a focus on budgets management, integrated event marketing, planning and implementation. Coordination of PBR Partner participation and support of the third party contractors to implement best practices from strategy to execution of large scale events domestically and internationally. Closely work with PBR International offices and partners to help the growth of PBR international business with a primary focus on expansion into China. Drive thought leadership and excellence in PBR’s large scale event marketing productions, working cross divisionally with PBR Departments, Sponsors, Community Officials and external groups on a global scale.

Oversee and produce special events at select PBR events. Specific job functions include budget management; contract negotiation; event pre-planning; production formats; logistic analysis; venue selection; entertainment procurement; coordination of PBR Partner participation and supervision; and support of the third party contractors. Set and ensure the satisfaction of event goals. * PBR World Finals – Coordinate and meet with every department involved on a regularly scheduled basis. Work with the Marketing Dept on the overall Marketing and Media plan for the World Finals. Pre-coordinate logistics for activities such as Legends Reunion, Fan Zones, Kickoff Party, Pre-Parties, Drafts, After Parties, Red Carpet Entrance, Transportation Shuttles, Wrap-up Party, Catering, Entertainment, etc. * PBR Legends Reunion – Alumni notifications and RSVPs, venue selection, production format, * Fan Zones – coordinate PBR Sponsor Partner participation, booth space layout design, contractor procurement (electrical, water, labor, etc), entertainment procurement, signage production* Wild Wild West Festival (three day street festival) - Event Production and Management, Marketing, Website Maintenance, Signage Production, Entertainment procurement and Coordination of PBR Partner participation

Produced high quality professional rodeos and bull riding events (sanctioned & open) throughout Texas, Kansas, and New Mexico. Assisted local committees with PRCA, WPRA, and PBR event sanctioning applications; redesigning sponsorship sales packages to increase revenue; and advertising/public relations. Responsible for onsite event production; event contracts; press releases; livestock inventory and performance records; financial management and payroll; staff management and travel arrangements; and merchandise design, procurement and sales. Established competition rules and payout percentages, processed contestant entries and set up performance positions, coordinated production and marketing for non-sanctioned rodeos and bull riding events.

Applied in depth event marketing, process and territory knowledge to establish and lead others in the effective planning and implementation of promotional events designed to engage the adult population and grow the MST category in the Las Vegas, NV and Phoenix, AZ markets. Conducted research and developed industry contacts to identify potential lifestyle promotional opportunities that supported the strategies and objectives of the company.* Spearheaded the development of a “Go to Market” plan of work for the Regional Mobile Marketing Unit while charged with the management of the program.* Developed and refined specific Metro Market plans of work for Las Vegas, NV and Phoenix, AZ resulting in delivering 108,000 adult 1:1 interactions in 2008 (35% of regional year end total); increasing event occurrence in Las Vegas 37% and Phoenix 29%; increasing adult smoker 1:1 interactions in Las Vegas 35% and Phoenix 64%; increasing total adult 1:1 interactions in Phoenix 50%.* Created lifestyle relevant experiences and employed specific marketing tactics that have resulted in an increased reach in the adult attendance at premier events including the National Finals Rodeo; PBR World Finals; U.S. Open Supercross; NASCAR Las Vegas and Phoenix; and Navajo Nation Fair & Rodeo.* Assisted with the development of the regional event portfolio and budget planning process by providing methodical processes, technical outlooks and research.

Produced high quality professional rodeos and bull riding events (sanctioned & open) throughout Texas, Kansas, and New Mexico. Assisted local committees with PRCA, WPRA, and PBR event sanctioning applications; redesigning sponsorship sales packages to increase revenue; and advertising/public relations. Responsible for onsite event production; event contracts; press releases; livestock inventory and performance records; financial management and payroll; staff management and travel arrangements; and merchandise design, procurement and sales. Established competition rules and payout percentages, processed contestant entries and set up performance positions, coordinated production and marketing for non-sanctioned rodeos and bull riding events.

Entered rodeo contestants in PRCA rodeos across the nation; Updated event secretaries on contestant entry changes; Provided event information to contestants, contract personnel, and committees. Set up events with stock contractors after entries closed. Entered the stock lists and processed the stock draw for contestants.