Responsible for day-to-day operations of $50M+ real estate portfolio, including single family, multifamily, retail, and medical office assets.Supervise in-house property managerOversee third-party vendors (including contract negotiations, and if needed, conflict resolution)Work with principal to shape financial and business strategyShepherd acquisition process from due diligence to onboardingTrack and dynamically respond to performance against success metricsCreate and implement new processes to boost revenue and efficiency Manage hiring and employee relations, including development of compensation and benefits packagesLead marketing and investor relationsMaintain strategic relationships with lenders, brokers, etc.

- Managed expectations and ensured quality as a client contact on three critical accounts - Managed budgets of up to $3M (i.e. invoiced clients, projected costs, assigned hours, etc.)- Counseled clients on traditional and emerging media tactics to inform outreach strategy- Leveraged local, trade, and national media relationships to secure targeted placements - Drove development of a thought leadership campaign with research, media, and event elements - Managed a year-round blogger program to secure quality coverage from online influencers- Coordinated trainings to educate stakeholder-facing employees on communications best practices- Assisted with RFIs/RFPs and helped identify opportunities to grow existing accounts - Supervised summer interns and project-based teams of junior staff

- Wrote press releases, news briefs, media pitches, talking points, fact sheets, and Q&As- Engaged third-party vendors (e.g. designers, photographers, etc.) to execute out-of-scope tactics- Managed an awards and rankings program to identify and pursue recognition opportunities - Helped execute a community relations campaign, which included 30+ events in 15 priority markets- Developed simulations to walk through potential crisis scenarios and evaluate response protocols- Monitored emerging issues, and recommended updates to crisis plans and holding statements- Contributed to Social Responsibility reports, and benchmarked performance against competitors- Staffed corporate messaging seminars to help companies identify and communicate UVPs- Developed case studies, submitted campaigns for PR awards, and attended industry events

- Coordinated sponsorship, exhibition, and speaking opportunities at industry events/trade shows- Developed a B2B social media plan, which included best practices for executive use- Supported media outreach for financial announcements, including quarterly earnings and M&A

- Designed promotional materials for the Career Fair, including flyers, signs, and floor maps- Helped develop social media strategy to boost Career Fair attendance and increase followers - Recruited and directed 20+ Career Fair volunteers - Developed comprehensive report to measure year-over-year Career Fair improvements - Wrote and scheduled daily Twitter and Facebook posts to promote news and job openings

- Managed online community, including website and social media accounts - Compiled newsletter content, and distributed it via email marketing software- Supported SEO/SEM strategy, including keyword identification and link building- Prepared weekly "round up" of industry news and announcements to share with contacts- Ran website and social media analytics to measure progress toward internet marketing goals

- Worked with subject matter experts to develop timely content for website and social media pages- Edited, formatted, and scheduled posts on WordPress blog- Monitored industry issues, and summarized key events in weekly posts- Developed an outreach campaign to build relationships with online influencers- Leveraged Google Analytics to identify lead sources and evaluate traffic