Casey Rodgers Email & Phone Number

Greenville-Spartanburg-Anderson, South Carolina Area

- Authored and managed work back plans to ensure timely delivery of creative deliverables as well as physical shipments to conferences.- Engineered projects within project management software to track deliverables, manage project plans, and communicate across teams.- Designed Excel spreadsheets to organize, report, and manage data and budgets.- Proactively scheduled syncs, created status reports and agendas, and communicated progress across teams.- Managed and processed all leads for the professional services industries by researching and qualifying or disqualifying leads based on company requirements.- Built and published landing pages within the company's CMS, Umbraco.- Crafted and sent white-labeled emails from sales and customer success teams.- Drove sales enablement forward by communicating objectives and providing deliverables to aid in the sales process.- Pioneered research efforts by consistently seeking out relevant industry information and data and communicated findings to the cross-functional team.- Maintained a content reference document to be used for sales enablement.

Greenville, South Carolina Area

I help businesses create, manage, and post content for social media and email campaigns, edit and create website content, as well as provide various other marketing services.

Greenville-Spartanburg-Anderson, South Carolina Area

- Closed multiple contracts resulting in $50K in revenue during January 2023.- Revised content for a B2B demand generation stream resulting in one of the emails being the highest performing email within a 6 month period and garnering multiple conversions.- Paired marketing objectives with technological resources to create and manage robust marketing campaigns.- Advised team members on product and marketing knowledge to enhance their skill set.- Conducted marketing audits to assess effectiveness and advised on improvements to maximize return.- Continually advised clients on subscription management best practices to remain compliant with email laws: CAN-SPAM, CASL, GDPR, etc.- Created lead scoring programs for various clients to assess status from marketing qualified leads (MQLs) to sales qualified leads (SQLs).

Greenville, South Carolina, United States

- Developed and executed marketing campaigns within tight deadlines. - Guided clients on strategies for heatmapping, A/B testing, email, marketing engagement, and other digital marketing functionalities such as automation. - Completed numerous marketing audits to assess marketing performance and create an action plan on areas for improvement. - Knowledgeable of email marketing best practices including CAN-SPAM, subscription management, personalization, etc. - Continually provided superior service to clients which resulted in multiple positive feedback surveys.- Scoped projects and provide timelines of completion to clients, communicate project updates, and check work for quality assurance.

Greenville, South Carolina Area

- Created landing pages within WordPress CMS and Kasasa CMS based on client promotions- Crafted email content and layout including newsletters, promotional emails, and member update emails.- Planned email communications to ensure that clients were emailing members at the appropriate cadence as to not flood inboxes and minimize unsubscribed.- Reported on the success of email marketing and social media efforts and noted areas of growth as well as areas of improvement and changes we would implement.- Provided direction on digital deliverables and campaign messaging to ensure brand continuity and content effectiveness.- Managed website edits on WordPress and Kasasa sites including but not limited to: web banner changes, content additions, or other changes as needed.- Implemented and optimized social media strategies to increase member engagement, promote products and services, as well as keep clients current with the changing social media landscape while maintaining brand integrity.- Experimented with new social media features and capabilities to increase engagement.- Responded to comments and reviews in a timely manner to elevate a client’s digital presence.

Greenwood, South Carolina

- Exceeded 3 month goal for credit apps by 70 percent in less than 3 months.- Surpassed annual sales goal for 2018 by 50 percent.- Awarded Employee of the Month distinction twice within 4 months of employment.- Coached the sales team to exceed their daily store credit goal.

North Charleston, South Carolina

- Partnered with Digital Strategist to create and implement campaigns that align with business goals and performance expectations within budget.- Monitored campaign success for clients, provided an action plan and recommendations, as well as completed performance calls to ensure the accomplishment of business goals.- Generated and tracked work orders according to agency processes and requested estimates on billable time to relay to client partners and internal agency teams.- Executed client success reports utilizing multiple platforms and combined all reporting for review.- Formulated numerous presentations to communicate performance to client partners as well as pitch new business.- Placed the agency in a position of leading by conducting research, organizing data for internal analysis, as well as presenting information and recommendations to client partners.- Liaised with clients to assess and monitor performance of ad campaigns, deliverables, and goal achievement.- Relayed communication from client partners to agency teams for planning and implementation.- Delivered traffic to media partners on behalf of client partners.- Held initial kick off meetings with new clients and guided them through agency processes for projects and managed each project from concept to completion.

North Charleston, South Carolina

- Constructed and implemented an organic social media and content strategy which increased web traffic by 90 percent and social acquisitions by 10 percent within one year. - Created and pitched a successful live video social media campaign that increased viewership by 25 percent in less than one year.- Obtained an Inbound Marketing certification and executed inbound marketing strategies and tactics for the agency.- Planned and implemented social media strategies, established KPIs for monitoring and reporting success to client partners, and streamlined the content creation process.- Managed email databases and email marketing campaigns for agency and client partners. - Delivered traffic to media partners on behalf of client partners.- Created and scheduled content for social media on behalf of client partners and the agency. - Designed long form content for the agency in the form of blogs, e-books, and guides to support inbound marketing initiatives.- Created and pitched in-store and social initiatives for clients to generate excitement, awareness, sales for products and services. - Helped the creative team with the brainstorming process to encourage new, innovative ideas for clients. - Supported internal teams on pairing client objectives with creative concepts.

Charleston, South Carolina Area

- Reviewed and interpreted Google Analytics information and created a plan with actionable insights to improve performance.- Joined forces with agency internal teams to create and implement strategies which helped a dealer partner consistently reach 110 percent each month. - Allocated and managed all marketing budgets, including generating monthly, quarterly, and yearly budget reports.- Purchased planned, and negotiated media schedules.- Fostered and maintained productive relationships with client partners, vendors, and colleagues- Created copy and content for social media, commercials, and other outlets.- Managed social media accounts for the agency and client partners.- Managed all email databases and email marketing campaigns for client partners.- Served as lead project manager collaborating with multiple agency departments as well as client partners to guide and report on projects from concept to completion.- Coordinated multiple marketing campaigns from start to finish within strict budgetary, timeline, and launch requirements.- Collaborated with creative and strategy teams to plan and schedule projects that met performance and timeline expectations.- Tracked billable hours among multiple internal departments, reviewed all invoices for accuracy, and partnered with accounting to close projects and expedite the billing process.- Scheduled and managed meetings as well as provided meeting summaries within a timely manner.Established a weekly internal agency team meeting schedule and protocol.- Generated and tracked work orders according to agency processes and requested estimates on billable time to relay to client partners and internal agency teams.- Assisted the creative team by proofreading scripts, disclaimers, and other marketing assets to ensure full co-op compliance.- Became an expert in designated markets for client partners. - Coordinated all traffic and copy for client partners.

North Greenville University College Of Business And Sport Professions

- Coordinated the flow of documents through the office - Data entry - Transcribed interviews - Researched for various assignments- Created and maintained a filing system for all documents that came through the office - Proofed documents and materials for accuracy

Greenville, South Carolina Area

- Conducted and logged research into a database for business development purposes.- Produced and proofed content for use in various capacities. - Collaborated with the project management team to complete various tasks as needed.

Greenwood, Sc

Bachelor Of Science, Marketing

Activities and Societies: Assistant to Sport Communications Professor, Phi Beta Lambda, Student Marketing Association, First Year.

Diploma

Activities and Societies: GHS Advanced Chorus (4 years), Show Choir (3 years), SC All State Chorus (2 years)