Creative Activation Manager
Current· Drive post-sale execution for major sponsorship experiences within the Roku UI; manage client deliverables for campaigns valued at $5 million+, focusing on top tier, priority advertisers & complex, creative campaigns requiring strategic marketing & project management expertise· Led development & production of 2 of Roku’s largest sponsorships to date: WEIRD: The Al Yankovic Story & The Lesbian Bar Project documentary series · Act as a creative consultant & expert peer resource for various internal groups, including the Roku Brand Studio, The Roku Channel, Marketing & Sales teams · Collaborate with the Roku Brand Studio on original branded content & 360 marketing campaign activations