Casey Sneath Email & Phone Number

Carlsbad, Ca, Us

Carlsbad, Ca, Us

Austin, Texas, Us

-Owned the Nulo.com site experience from concept to execution, including optimizing tech stack and developing content that effectively communicates the brand positioning to deliver a premium experience for consumers-Implemented a content planning process anchored in a detailed content calendar to align storytelling and brand activation across all marketing channels to ensure a consistent presence-Executed brand and product marketing strategies, including omni-channel campaign activation and management of celebrity talent-Leveraged industry sales and analysis as well as Nulo product portfolio performance to provide recommendations on go-to-market strategy, product positioning, and product line development-Partnered with the retail marketing team to develop campaign messaging and imagery, as well as Nulo value proposition and differentiators, for POS assets to increase sell-through of products-Advised on new product packaging design concepting by combining competitive analysis, industry benchmarking, and key product details to most effectively communicate product features and benefits to consumers-Solidified brand positioning and target consumer in brandbook through gathering a deep understanding of product line, competitors, trends, and trade events-Collaborated cross-functionally with internal and external teams, including product development, sales, and third-party marketing agencies, to effectively market individual products and overarching product lines across digital and print materials-Hired and managed a team of five, all at the director and manager levels

West Newton, Massachusetts, Us

-Owned P&L for Rockport, Dunham and Cobb Hill eCommerce businesses, optimizing marketing investment and logistics costs to minimize OPEX and deliver YoY gross sales growth and positive EBITDA results-Led our platform migration from SFCC to Shopify, unlocking a best-in-class customer experience and increasing CVR. Included identifying and implementing Shopify apps to optimize our tech stack, ex: Loop, Nosto, and Searchspring-Led PIM migration from a homegrown SAP solution to Syndic8 to improve inventory management abilities and enhance PDPs-Built and oversaw an eCommerce team of 4 who owned the execution of our performance marketing, inventory planning, website content, and merchandising strategies-Responsible for promotional planning and daily, weekly, and monthly demand forecasting to ensure progress against topline P&L targets-Leveraged agile processes to manage external development partners responsible for website enhancements and UX bug fixes-Adapted our marketing strategies to focus on optimizing new customer acquisition costs while also improving repeat rates and LTV-Partnered with Brand Marketing to identify key products and stories to feature on .com to communicate our brand positioning and nurture customer relationships-Developed a holistic test + learn strategy across website and marketing channels-Oversaw relationships with a variety of third-party agencies who managed our day-to-day SEO, email, SMS, affiliate, and digital marketing execution

West Newton, Massachusetts, Us

-Facilitated P&L management by owning the deployment of marketing investment and tracking progress against revenue and margin goals, reporting results to the executive team-Grew team from two to four employees; hiring and training internal and external candidates to fill in capability and expertise gaps-Developed and helped execute data-driven strategies for paid search, paid social, email, affiliate, and SEO programs for the Rockport, Aravon and Dunham brands-Continued to iterate on and improve Rockport.com daily, weekly & monthly KPI reporting-Work cross-functionally with the Brand Marketing team to establish brand guidelines and bring them to life via digital channels-Leveraged CRM to implement initial test and learn strategy for segmented marketing-Created a CAC analysis model that leveraged real-time order-level economics to ensure customer acquisition investment was profitable on a weekly and monthly basis

West Newton, Massachusetts, Us

-Executed data-driven digital marketing strategies for the Rockport, Aravon and Dunham brands -Includes Paid Search, Shopping, Display, Paid Social, Affiliate, and Email channels-Managed third-party agency relationships for performance marketing, email marketing, affiliate marketing, SEO and CRM-Partnered with digital agency to implement new Google Analytics account to improve accuracy of eCommerce reporting-Developed a variety of dashboards and owned all Rockport.com daily, weekly and monthly KPI reporting-Generated clear, compelling, and accurate content for emails, performance marketing, and all three brands’ websites-Migrated email service providers from Responsys to Bluecore in 2020, growing email revenue +25% YoY-Facilitated website enhancements through management of third-party development vendors

-Plan, develop, and implement data-driven, integrated demand generation programs.-Establish and deliver strategies for digital marketing, including email and social outreach.-Responsible for deploying marketing campaigns that nurture prospects and deliver leads to sales including email and form template creation, landing page development, list segmentation, and perfecting lead-scoring models.-Generate clear, compelling, and accurate content for collateral, emails, website, and more.-Manage partner marketing channels, strategies and relationships.-Work collaboratively on partner events, industry/trade shows, and specific channel marketing tactics and program execution.-Maintain a master calendar for all internal and external communications and events.-Work cross-functionally with Sales to shepherd lead lifecycle and lead nurturing, then report on channel effectiveness.-Develop and manage key reports and analytics to measure effectiveness of campaigns and programs

Boston, Massachusetts, Us

-Executed paid digital advertising campaigns across various platforms and networks from start to finish, including strategy development, writing copy, keyword and placement opportunities, monitoring, reporting and insights. Networks and platforms include Google AdWords, Facebook, Twitter, Instagram, Pinterest, Centro, StackAdapt-Perform SEO audits and implement best practices for the Agency and clients; web properties, including set up and management of Google Analytics, Google Tag Manager, Google Search Console-Lead the generation of high volume social media reports and analysis during large-scale announcements and crisis scenarios for highly visible brands and executives-Write content for the Agency's award-winning blog, focusing predominantly on technical tutorials, industry insights and marketing trends-Manage multiple clients' social media accounts, including drafting daily posts, monitoring engagement and analyzing results and best practices for future strategy-Advise and train staff and Agency clients on marketing technology tools, strategy and analytical insightsClients include: CarMax, Citrix, GoDaddy, SlimmingWorld, TomTom and Toyota

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Execute strategic PR programs for a range of consumer-facing clients; primarily responsible for all aspects of media relations, specifically:- Secure earned and owned media coverage: draft and distribute press releases and other media materials;develop creative and compelling story angles; facilitate client relationships with media by coordinating and conducting media briefings; coordinate and implement various paid media programs- Draft submissions and applications for various speaking and awards opportunities; coordinate next steps and media outreach accordingly- Create compelling social media content, monitor social media engagement and identify timely opportunities; plan + execute social campaigns; provide social media recommendations and counsel- Coordinate, plan and execute consumer and media-facing events- Assist in the drafting and implementation of strategic PR program plans- Draft contributed content, quotes, blog posts and other writing samples on behalf of a variety of c-suite and senior level executivesClients include: McDonald's, ShoeBuy, Foxwoods, ERA Real Estate, TripAdvisor Vacation Rentals and SharkNinjaAdditional Responsibilities: Member of the Volunteer Committee, SHIFT Marketing Technology Immersion Program graduate

Boston, Massachusetts, Us

Provided administrative, organizational and media relations support; completed special projects as assigned, specifically:- Conducted daily media scans and compiled internal and client-facing summaries and reports- Created various media clips and compiled a range of reports including weekly agendas, secured coverage reports, monthly PR activity summaries, program recaps, etc.- Built, updated and maintained media databases, including editorial calendars + media lists- Drafted social media content and presented ideas for social campaigns and engagement opportunities- Assisted with event planning, coordination and staffing- Conducted traditional regional and national media outreach- Maintained up to three different influencer programs simultaneously- Brainstormed large activations and targeted pitch angles Clients include: McDonald's, ShoeBuy, ERA Real Estate and SharkNinjaAdditional Responsibilities: Member of the Volunteer Committee, Secretary of Toastmasters

San Diego, Ca, Us

I worked closely with Account Managers and Account Coordinators to research and develop marketing campaigns. I expanded upon my knowledge of company/community interactions and their impact on the health of the business. I also sharpened my professional social media skills by creating blog and social media posts for a variety of clients. In addition. I drafted press releases and pitches for different events.