Casey Lance Email and Phone Number

- Built this newly established position from the ground up by defining goals and responsibilities of this role while leading a creative team of four copywriters, six designers, and four front end developers.- Oversee and lead more than 45 concurrent creative projects spanning several marketing channels including ecommerce, digital media, social media, customer experience, retail, and print.- Serve as key communication lead between VPs of Marketing and their staff with the creative division (designers, copywriters, and front end developers) as project advisor to ensure seamless execution of all brand marketing efforts.- Develop and maintain relationships with outside agencies, vendors, freelance, and contract designers.- Evaluate marketing processes to optimize productivity of all creative efforts and advise resource allocation.- Researched and implemented workflow tool used companywide.

- Expanded book of business through proactive outbound prospecting and assertive response to inbound leads.- Served as Strategic Advisor, utilizing a consultative selling philosophy that educated clients to the potential of social media, and best practices to meet evolving key performance indicators.- Anticipated and quickly addressed the challenges faced by individual clients; cultivated client loyalty through results.- Collaborated with clients to develop strategic plans that drive engagement, traffic, and revenue from Instagram, Pinterest, and brand e-commerce pages.

- Sold a full suite of cross-screen digital advertising products: Rich Media, Mobile/Tablet, Dynamic, Video, and Social Media solutions to nationally-recognized agencies and advertisers. Utilized strategic solutions and recommended best practices, analytics, and insights to build brand awareness and revenue.- Acted as true strategic partner to clients that spanned a range of verticals: Retail, Food and Beverage, Healthcare and Health Institutions, and Travel and Tourism.- Scheduled, designed, and conducted client facing meetings for all accounts in the Ohio, Pittsburgh, Philadelphia, and New York sales territories.- Primary accounts (of 50): Marc USA, Rosetta, Cleveland Clinic, John Deere, Elmer’s, Scotts, Sherwin Williams, Giant Eagle, Abercrombie & Fitch, and Dick’s Sporting Goods.- Supported over 100 cross-screen digital campaigns at any given time for primary accounts with recommended best practices and data insights for creative and media.» Attained 98% of $2.8 million quota in first year as account executive, and 100% of first half of 2014 quota.

- Developed and executed strategic pitch decks for Tier 1 advertisers: AMEX, Dell, Fidelity, Chase, and VW.- Collaborated in Request For Proposal (RFP) development for Prudential and Land Rover; resulted in generated revenue of approximately $1 million.- Educated clients (and multiple staff sales planners) using industry benchmarks, industry research, and campaign analytics.» Recipient “Making An Impression” Award. Voted by colleagues for exceptional service as a Sales Solutions Manager.

- Supported several top-tier East Coast Sales Representatives. Collaborated on strategies; wrote campaign reports; conducted analysis; and, contributed to client-facing meetings.- Successfully cultivated sales leads for inactive advertisers and agencies in the East and Mid-West regions.- Developed and delivered custom reporting projects for Tier 1 national clients that generated significant revenue.

- Facilitated all aspects of time sensitive projects: production, creative, Q&A, and trafficking. Served as client point of contact, reliably responding quickly to inquiries, changes, and all stages of campaigns to conclusion.» Recipient 2010 Gannett “Innovator of the Year” Award, USA Today iPad Launch Team (first digital ad campaign on iPad).

- Negotiated and purchased direct response advertising on national cable and local broadcast networks, and Google TV.- Strategic planning and analysis for new and existing products as well as managed client budgets for key accounts.- Established, maintained, and expanded firm’s contacts and influence within the media industry.

- Supported buying team by analyzing media performance to ensure results are achieving client’s targets and goals.- Coordinated market research and strategic planning for key accounts.- Responsible for reconciling all accounting discrepancies for the senior media buying team and for sending daily reports to key accounts.

- Assisted media buying team and client services team with media results analytics.- Tracked daily media airings on all major network buys for key accounts.- Prepared full service packets and presentations for new client pitches.