Casey Mcdonald Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

Us

- Direct and curate the creative process for a non-profit, focusing on concept-to-completion in a client-facing environment with a strong emphasis on social impact- Implemented inventory tracking, system building, and structure, resulting in a 40% increase in revenue streams for impactful initiatives- Develops strategies for assigning and administering projects within the creative department, aligning them with the organization's social mission- Recruits, trains, and mentors junior creative teams with a focus on community impact and fostering positive change.- Tracked trends and suggested enhancements to both challenge and refine the company's product offerings.- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.

- Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.- Created sketches and technical drawings to present design concepts to clients.- Developed prototypes and design specs for new products, keeping focused on the overall impact on the community.- Conducted user research to identify customer needs and preferences for customer-centric designs.- Applied skill in color theory and composition to bring client visions to fruition.- I used Adobe Creative Suite to edit images for use in marketing materials and design content.

San Diego, California, Us

- Managed customer inquiries, increasing company profits by 40%, with a focus on addressing social impact concerns and values- I oversaw daily creative operations, including design, print deliverables, marketing, event production, and social media, aligning activities with socially responsible practices- Devised processes to boost long-term business success and increase profit levels.- Introduced new methods, practices, and systems to reduce turnaround time.- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines.- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency, and help the company evolve and grow.

As the founder and leader of a thriving catering and events management business, I specialized in delivering exceptional catering services and planning unforgettable events from gala's to private unforgettable dinners. My role encompassed business development, experience planning, client relations, event coordination, and operational management.Key Achievements:- Successfully planned and executed events achieving consistently high client satisfaction ratings.- Grew the business from a startup to a profitable enterprise, achieving 50% revenue growth over 2 years.- Established a strong brand reputation in the local market, known for exceptional service and creativity.Core Responsibilities:- Business Development: Identified and pursued new business opportunities, developed marketing strategies, and conducted market research to stay ahead of industry trends.- Client Relations: Provided personalized consultations, designed custom menus, and maintained strong client relationships for repeat business.- Event Planning and Coordination: Coordinated all aspects of event planning, including venue selection, vendor management, and logistics for a seamless execution.- Catering Management: Managed diverse menus, supervised kitchen staff, and ensured high-quality food and beverage offerings.- Financial Management: Developed and managed budgets, handled pricing strategies and contracts, and monitored financial performance.- Team Leadership: Recruited, trained, and supervised a team of event planners, coordinators, and catering staff, fostering a collaborative work environment.- Creative Design and Innovation: Conceptualized event themes, décor, and layouts to create unique experiences and introduced innovative catering concepts.Skills:- Organizational and project management- Communication and interpersonal- Creative thinking and problem-solving- Budgeting and financial management- Leadership and team management- Multi-event management under pressure

Conceptualized; business strategy for an investment portfolio funding campaign. Originated; written content and client presentation packs for the LV Arts District project.Utilized; the digital design platform Adobe InDesign for layout, mapping, and presentation deliverables.Strategically re-positioned Bodhi’s innovation by providing strong leadership and planning. Delivered; on the founder’s vision with unique market-worthy developments and outputs.Organized; structure and digital platform realizations.Under NDA.

San Diego, California, Us

Directed; customer engagement and experience operations. Organized; and coordinated marketing efforts to the public with the Marketing Director.Resolved; customer issues by following company processes and utilizing strong negotiating and selling skills.Established; strong relationships with third-party officials and industry leaders.Launched; a catering and events program resulting in $10,000 per month in revenue. Exhibited excellent managerial skills in all areas of planning, coordination, execution, social strategy, marketing, and customer engagement. Spearheaded; internal and external customer satisfaction programs.Managed; all accounts from vendors to budget management.Developed; and implemented product training, employee onboarding, and leadership programs.

I designed all clothing, concept creation, and products in both analog 2D and 3D mediums. Proficient in using Adobe Illustrator, Photoshop, Lightroom, and InDesign. Focused on brand identity, color missions, and the clients.I turned concepts into reality by infusing inspiration and a mood board into my process. Drafted color basics boards, print boards, and color mixing diaries. I used a mixture of recyclable and new materials, and for dying purposes, I always used water-based materials for applications.Initiated production on the CMS site, digital media deliverables, and editorial content. Communicated to the audience to produce social growth and engagement.Partnered with the social media team to coordinate and organize product roll-outs and global immersion ideas. Managed media trends, coordinated project campaign needs, and crafted couture garment stories.Expertly bridged client-customer relationships to produce relevant 2D illustrations for fashion design concepts with vigor and passion.Created digital tech packs for the production team, video concepts, and visions. Maximized color library samples and focused organization on time management, which increased sales outputs by 50%.

San Diego, Ca, Us

Managed; San Diego Junior Theater's WordPress and HTML/CSS site. Organized back-end copy. Drafted and refined content to produce sales conversions.Integrated client management feedback. Focused on web development production.Structured content management design, production, planning, marketing, and coding efforts. Revitalized back-end programs and resources.Upgraded; archival metadata records regarding the creation, storage, preservation, organization, description, and access to these materials.Utilized; HTML/CSS and Adobe Creative Cloud for internal site directives. Performed content audits and verified fixation of digital-born collections.

Contract and Event Photographer for Lunghi Media Group.Specialized in luxury wedding photography for the Bay Area. Collaborated with industry professionals to serve an elite clientele. Organized media files for production execution of production work.Supported the capture of photos of people, places, and things through the use of creativity and technical abilitiesPrioritized client specifications and visions. Initiated technical expertise, creativity, and composition skills to produce and preserve images that tell a story.

Business & Branding Certificate, Brand Management: Aligning Business, Brand And Behavior

Google Certificate, Ux Design (Google)

Bachelor Of Arts - Ba, Design And Applied Arts

Aa, Photography