Emily Casey Email & Phone Number

New York, United States

‣ Overseeing all aspects of marketing communications for the TCS New York City Marathon, including brand strategy, visual identity, positioning, campaign development, media planning, consumer engagement, and experiential activations.‣ Collaborating with various teams within the organization, including Digital Content, Creative Services Events, PR, Partnerships, Youth & Community, and Strategy & Planning, to establish and lead comprehensive marketing plans.‣Taking on a strategic leadership role for the development and execution of the Marathon campaign, serving as a thought leader and brand steward to maintain consistency across all organization-wide initiatives.‣ Managing multiple agency partners and internal creative resources, ensuring they push creative boundaries, bring innovative ideas, and maintain high standards in advertising, media, brand design, signage, and experiential activations.‣ Leading the planning and execution of the annual Marathon media strategy. Setting clear goals, key strategies, and employing efficient and effective tactics to keep audience engagement thriving year-round.‣ Collaborating with the Experiential team on the development of the TCSNYCM Expo, with the merchandising and licensing department, as well as New Balance, to develop TCS New York City Marathon wearables and merchandising elements, and with the Partnership team to ensure partner integration across all Marathon initiatives.‣ In addition to the Marathon, responsible for leading marketing efforts for all weekly races, including developing communication plans and external promotional and advertising plans to drive sell-out and registration goals for each race.‣ Creating strategies to establish and maintain brand identities for the races, encompassing logos, signage, race collateral, premiums, advertising, and communications materials, as well as on-site experiences.

‣ Reporting directly to the Managing Director and Artistic Director, plan, develop, and execute the overallmarketing strategy to align with the objectives and goals of the organization. This includes the website, email, printed collateral, digital display, press, social media, and more.‣ Serve as the Creative Director, guiding the development of all show art and ensuring a consistent brand voice across all marketing and promotional materials. Coordinate and publish all social media, email, website, and blog content, as well as oversee photo and video shoots with professional photographers and videographers, in line with the organization's artistic vision and aesthetic standards.‣ Together with a digital agency creates and analyzes monthly reports to track KPIs specifically around paid media and ensure highest ROI and potential for strategy shift and reallocation of budget.‣ Manages and plans marketing budget and work in tandem with finance to predict and monitor ticket sales and income forecasts, as well as develop pricing models as part of the annual budgeting process.‣ Direct the end-to-end box office operations, oversee a team of two staff members and ensure seamlessexecution of sales and customer service initiatives, while consistently exceeding performance targets.‣ Lead the front of house team including an Audience Services Manager, House Manager, and 30+ seasonal team members to provide exceptional customer service and optimize the audience experience. ‣ Manage all outside contractors including photographers, videographers, publicists, graphic designers, and currently a branding agency as we navigate a brand refresh and rename.‣ Collaborate with the Director of Development to create communications and materials for a multi-million dollar capital campaign, including video sizzle reels, donor newsletters, printed case statements, installations, and more.

‣ Reporting directly to the CEO, develop, implement, and manage effective marketing plans and consistent messaging to the public in order to increase audiences and all supporting revenues. Create quarterly updates and presentations to the Board of Trustees, all coming from corporate backgrounds, reporting on marketing, tourism, programming, and fundraising. Part of the executive team who meet continually to ensure the success of the mission and develop new, creative, and impactful changes to ensure success.‣ Work closely and collaboratively with an executive team including CEO, CDO, Senior Director of Operations, Senior Director of Education, Museum Director, and Director of Finance. Have successfully completed multiple organization-wide projects including audience development, programming, rebranding, and website redesign.‣ Lead staff of four, with direct reports being Marketing and Communications Manager, Brand Coordinator and Marketing Admin, while effectively managing the annual marketing budget. Managed external freelance designers, public relations consultants, marketing and digital agencies.‣ Sit on the Board of Directors for The Sullivan County Visitors Association, working with local businesses and government officials to help drive tourism and stimulate economic growth in area while ensuring Bethel Woods is top of mind and collaborating with its community. Strong working relationship to drive regional development with county legislature, politicians, government officials, ILNY, and Empire State Development.

• Worked together with Fannie Mae Community Investment and Engagement office to plan and implement over 100 volunteer projects in the DC Metro Area for over 3,000 Fannie Mae Employees. Specifically, coordinated a week long project with The Boys and Girls Club of Greater Washington to completely renovate their games room.• Handled ordering and inventory of all supplies while also organizing and distributing tasks.• Managed logistics for up to 100 college students at a time while arranging multiple volunteer service projects with numerous non profits throughout New Orleans.

Cusco, Peru

• Created a trusting atmosphere through sensitivity to students strengths, weaknesses & personal learning style• Established relationships and built rapport with students and families from a range of cultural backgrounds • Engaged students through humor and unique activities designed for maximum interaction • Collaborated with a team of international teachers to exchange methods and techniques• Successfully guided 4 teenagers through the taking and passing of the Cambridge Michigan ECCE

Wilmington, De

• Fabricated and revamped promotional flyers for upcoming workshops• Remodeled monthly newsletter using Constant Contact, increased open and response rate by 15%• Assisted in launching a very successful one of a kind yoga seminar• Edited multiple lead articles including postings in Living Well Magazine

Lew Beach, Ny

• Planned and implemented swim lessons for campers ages 5-14 to improve their basic swimming techniques and water safety • Organized activities for individual groups as well as the entire camp population • Worked as a member of a co-operative team of counselors to guide campers behavioral and social development

Lew Beach, Ny

• Assisted manager in planning as well as preparing for large events• Completed various duties and tasks efficiently • Adapted quickly to newly assigned roles • Tended to guests’ various needs to assure their comfort

Bachelor Of Applied Science (Basc), Marketing

Study Abroad Program, Semester At Sea

Circumnavigated the globe, stopping at 17 cities in and 12 countries