Casey Fitzsimmons Email & Phone Number

I am passionate about everything I do professionally and personally, and at the core of it all is relationships. I love connecting with individuals and groups, and helping them grow. Internally, it's helping my team develop new skill sets, address deficits, and do more of what they love. Externally, it's understanding each and every client's business goals, personal motivations, why they have chosen to partner with us, and together defining how paid media will drive their business forward.Specialties: Global account management, team management, translating ethereal concepts into tangible plans, media, integrated media, media consolidation, digital marketing, client management, online marketing, pay-per-click advertising (PPC / SEA / SEM), social media, social media advertising, FMCG / CPG, and just getting sh*t done.*Dual citizen, UK & USA*

Listed skills include Digital Marketing, Online Advertising, Sem, Seo, and 43 others.

• 

  Global Business Lead

  Phd

  Aug 2019 - Present - London, United Kingdom

  Leading top brands in developing media strategies, media plans, test and learns, and measuring the success of their global media and marketing. In addition, I was head of paid social for the agency through Mar-20, working to strengthen and integrate our paid social offering. Specific responsibilities included:• Senior client lead for clients across the fashion, FMCG / CPG, SaaS and consumer electronics verticals with contracts including global integrated media strategies; centralised planning and execution; local market steering; digital transformation; and digital specialty services• Partner with senior clients to understand business needs and develop integrated solutions to drive results• Responsible for the P&L, scope development and delivery, identifying opportunities for new business solutions, and direct team management• Forge relationships with local markets to ensure high quality, insight-grounded, and on-brief media plans are developed• Ensure regional and global media plans drive business results for clients, including the highest revenue-driving Black Friday period on eCommerce ever for one key retail brand• Lead a global search and social value program across 35 markets and 8 brands for Volkswagen Group (scaled test and learn)• Mentor / sponsor key talent• Lead or participate in RFIs, RFPs, and pitches for current or new clients• Represent PHD on the agency board for the World Media Awards, also spearheading PHD’s award entries in 2020 leading to PHD Global being the #1 agency on the shortlist• Nominated for and participated in Omnicom University, a two year business leadership program led by HBR professors specifically for Omnicom