Casey Fleming Email & Phone Number

San Francisco, California, US

Riviera is a tech-focused recruiting services firm for companies seeking the best engineering and product management talent. Recognized by venture capitalists, tech companies and the media as a top recruiting firm in the Bay Area and beyond, Riviera provides the reach and relationships of a sophisticated, large recruiting organization with the feel of a.

Pleasanton, US

• Spearheaded the transition from lead-based to account-based marketing, introducing KPIs based on opportunity progression and buying group engagement.
• Successfully launched the Demandbase account-based marketing platform in support of multiple product lines.
• Organized and optimized Account-Based Marketing (ABM) campaigns inclusive of display ads, email, and SDR contact strategies.
• Directed demand generation activities, including account research, deployment of omni-channel nurture streams, and delivery of Marketing Qualified Leads (MQLs) and Marketing Qualified Accounts (MQAs) to sales teams.
• Developed opportunity-centric buyer’s journey campaigns with a team of product marketers, campaign managers, content writers, and designers.
• Orchestrated email marketing, paid advertising, social, and SEO strategies in line with business unit objectives and marketing tech stack capabilities.

Pleasanton, California, US

Led a team of marketing automation experts and campaign managers to meet MQL (marketing qualified lead) goals for across three product lines while supporting event and partner marketing efforts.

Pleasanton, California, US

Optimized demand generation efforts, including advertising, marketing automation, and event management, to support ten account executives during a brand transition from AllRegs to Ellie Mae. Subsequently, took on a leadership role to direct the broader Ellie Mae demand generation group.

Dallas, Texas, US

• PrimeLending is a national mortgage company. I lead a team of marketing coordinators in support of a national sales force.
• Managing marketing and advertising support for a national sales force
• Deploying an automated advertising, email, and social media content distribution system
• Coordinating projects dependent on structured data from various internal systems
• Supervising the creative workflow of the marketing department
• Managing a staff of four marketing coordinators

Richardson, Texas, US

• Triad Business Marketing is a B2B marketing agency with clients from a wide range of industries. My work surrounded strategy development and execution for several of the agency's clients.
• Working with the agency’s largest client to identify market opportunities, develop strategies and propose tactics across five national brands
• Collaborating with copywriter, art directors and third-party resources to develop content for brand development, lead generation and activation of distribution channels
• Supporting the agency with search engine marketing and website analytics expertise
• Managing multiple clients' pay-per-click advertising campaigns
• Selection and implementation of agency software (email marketing, PPC management, Google Analytics, and productivity/project tracking)

Houston, TX, US

• Grant Harrison Advertising was a niche-recruitment ad agency when I joined as an account coordinator, but quickly grew in size and scope. In my seven years with the company I was able to introduce new marketing tools.
• Working with all agency clients to define marketing strategies and goals
• Guiding the account service staff (5-7 team members) in proposing and completing projects to fulfill client objectives and drive revenue
• Supporting sales team with speculative strategies and creative direction for new business presentations
• Managing the Dallas branch office