Casey Floyd Email & Phone Number

Henderson, Nevada, US

Henderson, Nevada, US

• Manage all marketing spend, educational and operational resources to support the marketing andcommunications teams across HCA presence in Nevada and California.
• Engage with 8 hospital CEOs, the division President, and other service line leads on brand, marketingand communication strategies and performance.
• Crisis communication and leadership through COVID-19 response, including media monitoring,proactive storytelling, and video response.
• Oversight and management of external vendors and contractors, including campaign creation, execution and reporting ROI.

Las Vegas, Nevada, US

Las Vegas, Nevada, US

• Oversee an experienced team of marketing professionals in developing efficiencies and synergies between the firm’s creative development and digital execution through website development, social presence, content.
• Build and lead a profitable digital and creative teams.
• Supervise all team members to include staffing, training, mentorship, accountability, reviews, and HR related issues.
• Act as a thought leader to broaden client and agency knowledge and identify strategic operations to exploit emerging trends, technologies, and tools.
• Cultivate and maintain an extensive freelance database to ensure department is scalable.
• Contribute to formal methodologies for approaching major strategic issues, leveraging analytics, research, best practices, intellectual capital, and concepts.

Las Vegas, Nevada, US

• Act as the digital strategy focal point for internal cross-functional teams and provide guidance to clients to help define their digital vision, effectively optimize, and measure digital strategies against business.
• Apply strategy to user experience development including the creation of user journeys, site maps and wireframes.
• Lead SEM/SEO, affiliate marketing, paid social media advertising, display and mobile advertising strategies and continually optimize marketing performance by deriving insights from campaign data and recommending.
• Determine testing and optimization strategies for email, digital media, social media, and other measureable digital touch-points.
• Serve as a resource for creative, media, public relations, and social teams in the development of insight driven digital from opportunity identification through to experience definition.
• Structure, research, write, and present strategic plans, white papers, point of view documents, analytics, reviews, and other strategic document as needed.

Las Vegas, Nevada, US

• Focused on developing integrated marketing plans that translate into elevated brand awareness and business growth for an array of clients.
• Provides strategic counsel; interacts with clients at all level and serves as the day to day client contact
• Provide strategic recommendations to teams and clients; develops comprehensive communication plans which achieve client goals
• Drive timelines, production schedules and deliverables
• Effectively manage account teams and department specialists to exceed client expectations and goals
• Oversee all stages of project planning, executions and deployment to ensure highest level of quality is met

Las Vegas, Nevada, US

• Performance COOP Marketing. Manage brand relationships for Performance Brands (Outdoor and Running). Align brand strategies with Zappos.com COOP marketing opportunities.
• Participate in negotiation of co-op terms and budget details.
• Develop and drive integrated marketing and merchandising plans, calendars, timelines, budgets, and other resources in support of company objectives. Including organization by partner, marketing objective, and season.
• Maintain daily communications and day-to-day management with internal teams regarding marketing strategy and creative executions and deadlines.
• Act as a liaison between the merchandising team and brand partners to effectively communicate overall Zappos Brand Marketing goals, objectives, and plans.
• Attend merchandising team meetings for the Performance Business Unit.

Las Vegas, NV, US

• Ensure marketing and sales programs are developed and executed on time and on budget.
• Engage with line of business executives to understand their requirements and translate these businessobjectives into campaign ideas, concepts, segmentation and frameworks.
• Coordinate online marketing efforts focused on business objectives with analysis in metrics andreporting.
• Assist with budget preparation and monitoring for all campaign-related activities, ensuring appropriatetracking and financial efficiencies.

• Primary lead for bank marketing paid, owned and earned channels
• Maintained marketing budget and reported directly to C-Suite and Board of Director Members monthly
• Researched and identified product marketing opportunities.
• Directed and managed all agency partnerships for marketing support.

Ba, Journalism Media Studies

Mba, Business