Casey Floyd's Location
Las Vegas Metropolitan Area, United States, United States
Casey Floyd's Contact Details
Casey Floyd work email
- Valid
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- Valid
Casey Floyd personal email
n/a
Casey Floyd phone numbers
About Casey Floyd
Experienced senior executive in marketing with a demonstrated history of successful marketing strategies in a variety of industries for Fortune 500 companies. Skilled in Leadership, Management, Marketing Strategy, Creative Solutions, Digital Marketing, Social Media, and Online Marketing. Strong marketing executive with an MBA.
Casey Floyd Work Experience Details
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Vp | Marketing & Corporate AffairsHca Far West Division Jun 2024 - PresentHenderson, Nevada, Us -
Avp | Marketing OperationsHca Far West Division Jan 2020 - Jun 2024Henderson, Nevada, Us• Manage all marketing spend, educational and operational resources to support the marketing andcommunications teams across HCA presence in Nevada and California.• Engage with 8 hospital CEOs, the division President, and other service line leads on brand, marketingand communication strategies and performance.• Crisis communication and leadership through COVID-19 response, including media monitoring,proactive storytelling, and video response.• Oversight and management of external vendors and contractors, including campaign creation, execution and reporting ROI.
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PartnerMassmedia Corporate Communications Oct 2018 - Jun 2021Las Vegas, Nevada, Us -
Vp | Integrated MarketingMassmedia Corporate Communications Jul 2016 - Dec 2019Las Vegas, Nevada, UsOversee an experienced team of marketing professionals in developing efficiencies and synergies between the firm’s creative development and digital execution through website development, social presence, content marketing, video production, tactical digital media buying, online brand and reputation management. • Build and lead a profitable digital and creative teams.• Supervise all team members to include staffing, training, mentorship, accountability, reviews, and HR related issues. • Act as a thought leader to broaden client and agency knowledge and identify strategic operations to exploit emerging trends, technologies, and tools.• Cultivate and maintain an extensive freelance database to ensure department is scalable. • Contribute to formal methodologies for approaching major strategic issues, leveraging analytics, research, best practices, intellectual capital, and concepts. • Participate in the development of new business and in the development of organic growth through the application of digital/creative services to clients.
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Digital Marketing DirectorMassmedia Corporate Communications Jul 2015 - Jul 2016Las Vegas, Nevada, UsAct as the digital strategy focal point for internal cross-functional teams and provide guidance to clients to help define their digital vision, effectively optimize, and measure digital strategies against business objectives. • Apply strategy to user experience development including the creation of user journeys, site maps and wireframes. • Lead SEM/SEO, affiliate marketing, paid social media advertising, display and mobile advertising strategies and continually optimize marketing performance by deriving insights from campaign data and recommending actionable improvements.• Determine testing and optimization strategies for email, digital media, social media, and other measureable digital touch-points. • Serve as a resource for creative, media, public relations, and social teams in the development of insight driven digital from opportunity identification through to experience definition. • Structure, research, write, and present strategic plans, white papers, point of view documents, analytics, reviews, and other strategic document as needed.• Determine measurement strategies and regularly review campaign and site analytics to produce insightful actionable client reports. • Ensure the digital team consistently meets deadline and maintains strong internal and external relationships through exceptional customer service. • Identify and manage agency partner relationships. Hold agency partners accountable for producing work up to agency standards. Ensure budgets and timelines are met.
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Sr. Account ExecutiveMassmedia Corporate Communications Apr 2015 - Jul 2015Las Vegas, Nevada, UsFocused on developing integrated marketing plans that translate into elevated brand awareness and business growth for an array of clients.• Provides strategic counsel; interacts with clients at all level and serves as the day to day client contact • Provide strategic recommendations to teams and clients; develops comprehensive communication plans which achieve client goals • Drive timelines, production schedules and deliverables• Effectively manage account teams and department specialists to exceed client expectations and goals• Oversee all stages of project planning, executions and deployment to ensure highest level of quality is met
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Sr. Account ExecutiveZappos Family Of Companies Feb 2014 - Apr 2015Las Vegas, Nevada, UsPerformance COOP Marketing. Manage brand relationships for Performance Brands (Outdoor and Running). Align brand strategies with Zappos.com COOP marketing opportunities.• Participate in negotiation of co-op terms and budget details.• Develop and drive integrated marketing and merchandising plans, calendars, timelines, budgets, and other resources in support of company objectives. Including organization by partner, marketing objective, and season.• Maintain daily communications and day-to-day management with internal teams regarding marketing strategy and creative executions and deadlines.• Act as a liaison between the merchandising team and brand partners to effectively communicate overall Zappos Brand Marketing goals, objectives, and plans.• Attend merchandising team meetings for the Performance Business Unit.• Attend all brand partnerships meetings and travel to market with merchandising teams on an as-needed basis.• Act as the Project Manager on behalf of Performance Brand Partnerships Business Units to effectively execute co-op plans by working with internal teams (direct marketing, social and site-operations team)• Regular and consistent communication and support to their respective teams, responding to questions about the co-op, proposal and work order process. -
Avp | Marketing Project ManagerNevada State Bank 2010 - Jan 2014Las Vegas, Nv, Us• Ensure marketing and sales programs are developed and executed on time and on budget.• Engage with line of business executives to understand their requirements and translate these businessobjectives into campaign ideas, concepts, segmentation and frameworks.• Coordinate online marketing efforts focused on business objectives with analysis in metrics andreporting.• Assist with budget preparation and monitoring for all campaign-related activities, ensuring appropriatetracking and financial efficiencies. -
Vp | Marketing & Project ManagementNevada Commerce Bank 2001 - 2010• Primary lead for bank marketing paid, owned and earned channels• Maintained marketing budget and reported directly to C-Suite and Board of Director Members monthly• Researched and identified product marketing opportunities.• Directed and managed all agency partnerships for marketing support.
Casey Floyd Skills
Marketing
Strategic Planning
Marketing Strategy
Social Media Marketing
Digital Marketing
Online Marketing
Project Management
Commercial Banking
Customer Satisfaction
Online Advertising
Management
Event Planning
Integrated Marketing
Social Media
Advertising
Banking
Marketing Communications
Digital Media
Casey Floyd Education Details
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University Of Nevada-Las VegasJournalism Media Studies -
University Of PhoenixBusiness
Frequently Asked Questions about Casey Floyd
What company does Casey Floyd work for?
Casey Floyd works for Hca Far West Division
What is Casey Floyd's role at the current company?
Casey Floyd's current role is VP | Marketing & Corporate Affairs.
What is Casey Floyd's email address?
Casey Floyd's email address is ca****@****bnv.com
What is Casey Floyd's direct phone number?
Casey Floyd's direct phone number is +170250*****
What schools did Casey Floyd attend?
Casey Floyd attended University Of Nevada-Las Vegas, University Of Phoenix.
What skills is Casey Floyd known for?
Casey Floyd has skills like Marketing, Strategic Planning, Marketing Strategy, Social Media Marketing, Digital Marketing, Online Marketing, Project Management, Commercial Banking, Customer Satisfaction, Online Advertising, Management, Event Planning.
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