Casey Cordes Email & Phone Number

San Luis Obispo, California, Us

Measure results and optimize the nurture tracks for segments to convert leads toqualified leads to pipeline to closed won opportunities.Partner closely with marketing and sales teams to manage the lead funnel and saleshandoff, build lead scoring capabilities, and report outcomes.Work closely with the VP of Marketing to develop our account based marketingstrategy and execution playbook with the goal of driving new pipeline growth andrevenue growth into our customer whitespace.Oversee all advertising spend including paid search, retargeting, paid social, display advertising, and abm.Manage inbound sales outreach with SDR direct reports to contact high-value leads using the messaging and tactics of the automated inbound funnel.Develop account based strategies in tandem with the sales, CS, and marketing teams,acting as the project manager for our account-specific activities.Partner with sales on targets, campaigns, scoring, follow-up strategies, leadmanagement, and reporting.

New York, New York, Us

Formulate, champion, and manage the team that owns the strategy for Lifecycle marketing efforts for both self-service and sales-led motionsBuild an automation playbook that creates narrative based, personalized, and triggered campaigns that drive top/middle of funnel conversion, upsell, cross sell, and avoid churnContinually build on the foundation for acquisition and customer growth through the development of repeatable, scalable processes and frameworksPartner closely with Growth, Marketing Operations, Sales, Customer Success, Product, and Marketing teams to supercharge a multi-channel, multi-touch, lifecycle program and champion our lifecycle marketing roadmapMap out contact journeys and document personas and segments for our contact databaseEstablish a rigorous analytical framework and manage the reporting and performance of all lifecycle initiatives

San Luis Obispo, California, Us

Owner of the ABM and ABX processes across the organizationPartner with sales to coordinate inbound and outbound ABM playbooksManage ABM budget and toolingScaling up the success of contextualized lead journeys to the account levelContinue to own the lead>MQL>SQL process, including regular sales enablement

San Luis Obispo, California, Us

Refining the marketing lead funnel to improve MQL quality and increase velocity from interest to purchase-readiness. Identifying the commonalities among hot leads, and the opportunities in cold leads, to bypass the "vanilla" marketing experience and serve a custom perspective of our product and industry. Data-savvy auditor, plugging leaks in the marketing lifecycle and working cross-org to improve data cleanliness and trustworthiness.

San Luis Obispo, California, Us

Growing and defining the Dozuki audience through advanced segmentation and automation. Improving the way we develop leads through timely content targeting and dynamic messaging.

San Mateo, California, Us

Transformed broad organizational initiatives and marketing campaigns into digital activities that defined new funnels and improved their performance through strategic iteration and precision targeting. Identified valuable prospects and nurtured them into hot leads. Managed the digital hand off between Pardot and Salesforce, bridging the Marketing-Sales connection to ensure timely reach out, effective follow through, and feedback into the demand generation funnels.

Cremorne, Vic, Au

Designed and built a lifecycle marketing program that reduced churn and increased the value of customers to Team App. Included:Analyzed user trends in raw data, identified key inflection points for improved customer value and modeled the user journey around those moments.Managed internal and external resources to scope and implement SaaS tools (Marketo, Send Grid) and build internal tech backbone, delivered automated communications and reporting.Produced dozens of campaigns: designed and coded emails from scratch (HTML and CSS), wrote copy, and built reports to give insight into successes and opportunities.Reviewed campaigns on an ongoing basis, iterated on successful trends and segments to improve engagement.

Strategy and design for varies social funding campaigns. Producing content and advertising to promote upcoming table top strategy titles.

Los Angeles, Ca, Us

Summoned evangelists to expand our influencer base, and bring in the support we needed to make meaningful change in the lives of chronically ill children around the world.

Santa Monica, Ca, Us

Built and managed the first social support team. Selected and trained individuals to be social support agents while drawing up brand guidelines. Identified opportunity for cross-org collaboration and on boarded Sprinklr, a new social engagement and listening tool. Managed social accounts for HR, Marketing, and Support while providing accessible customer sentiment metrics to the entire company.