Casey Goodman

Casey Goodman Email and Phone Number

Senior Marketing Manager, Product and Brand @ EXL
Denver, CO, US
Casey Goodman's Location
Denver Metropolitan Area, United States, United States
Casey Goodman's Contact Details

Casey Goodman work email

Casey Goodman personal email

About Casey Goodman

I am an accomplished marketing and communications professional with more than 15 years of experience developing and implementing successful B2B and B2C marketing strategies that support business, product, and financial objectives. Throughout my career, I've had leading marketing positions at world-class international healthcare providers and innovative healthcare technology firms. I also have the experience of working for smaller, independent organizations, including a local community hospital and community newspaper. Additionally, I am dedicated to not only finding the right solution to drive engagement, but how to best optimize, recycle, and innovate. Using my strong skillset in content strategy, multi-channel marketing campaigns, digital, and product/market knowledge, I am able to drive results that enable growth.

Casey Goodman's Current Company Details
EXL

Exl

View
Senior Marketing Manager, Product and Brand
Denver, CO, US
Website:
exlservice.com
Employees:
39170
Casey Goodman Work Experience Details
  • Exl
    Senior Marketing Manager, Product And Brand
    Exl
    Denver, Co, Us
  • Exl Health
    Senior Marketing Manager, Product And Brand
    Exl Health May 2021 - Present
    New York, Ny, Us
    Oversee marketing strategy, messaging, and campaign execution for EXL clinical payer and provider services, products, and solutions. Manage fiscal plan development/goals, multi-channel campaign development, content, and reporting for managed lines of business. Work with senior leadership, growth, product, and sales to ensure OKR goals are met, and growth objectives are achieved. In addition, oversee sales enablement initiatives, email, webinars, events, and other lead generation activities for key areas of the health business.
  • Davita Kidney Care
    Senior Product Marketing Manager
    Davita Kidney Care Feb 2020 - May 2021
    Denver, Co, Us
    Led product marketing for two nephrology-specific electronic health record (EHR) platforms. Researched, wrote, and managed design for all platform-related B2B and B2C marketing and communications, including video, web and social, print, digital, and internal collateral. Aligned with senior leadership on product marketing strategy and execution to reach KPI goals and objectives.
  • Ppg Architectural Coatings
    Marketing Content Manager
    Ppg Architectural Coatings Jul 2019 - Nov 2019
    Pittsburgh, Pa, Us
    Developed and deployed internal content and communication strategies for over 2,000 sales associates while aligning with senior leadership to execute strategies. Served as lead content and communications project manager for the PPG sales platform strategy and other sales enablement initiatives. Tactics included brand and product update videos, infographics, webinars, print and digital collateral, and presentations. Owned content calendar and partnered with development agency to launch content to national sales audience.
  • Upmc
    Senior Communications Manager
    Upmc Apr 2017 - Jul 2019
    Pittsburgh, Pa, Us
    Researched, wrote, edited, and project managed an array of service line and system-wide initiatives, including social media and digital display campaigns, physician-directed newsletters and emails, consumer products and portals, web videos and web copy, internal communications content, B2B marketing materials, content marketing, and medical conference collateral.Worked with multiple external agencies and internal teams to develop and manage high-level advertising campaigns and communication strategies for internal, regional, national, and international audiences. Collaborated with clinical staff and key stakeholders to formulate marketing and communication tactics designed to achieve hospital leadership goals and objectives. Worked within budgets from $5,000 to $5 million.
  • Upmc
    Communications Manager
    Upmc Oct 2010 - Apr 2017
    Pittsburgh, Pa, Us
  • Ohio Valley General Hospital
    Marketing Coordinator
    Ohio Valley General Hospital Apr 2008 - Oct 2010
    Managed and produced all hospital internal and external communications, which included brochures, newsletters, direct mail, physician bios, radio and print advertisements, and other customizable collateral. Planned and developed hospital internal and external newsletter that included department news, staff accomplishments, and events.Worked closely with key hospital personnel to build and execute numerous strategic public relations and marketing campaigns designed to increase patient volume and meet hospital leadership goals.
  • Oncology Nursing Society
    Copy Editor
    Oncology Nursing Society Mar 2007 - Apr 2008
    Pittsburgh, Pa, Us
    Edited newsletters and feature articles for print and web posting. Designed online newsletters for web posting. Formatted and edited feature articles for web archiving. Assisted editorial and publication staff as needed.
  • The Latrobe Bulletin
    Staff Writer/Designer
    The Latrobe Bulletin Jan 2006 - Jan 2007
    Wrote and edited news, feature, and sports articles. Assisted with layout and design as needed. Wrote police round up and obituaries.
  • Excela Health
    Public Relations Intern
    Excela Health Jan 2006 - May 2006
  • The Penn Newspaper
    Staff Writer/Editor
    The Penn Newspaper Aug 2002 - Dec 2005

Casey Goodman Education Details

  • Indiana University Of Pennsylvania
    Indiana University Of Pennsylvania
    Journalism And Public Relations

Frequently Asked Questions about Casey Goodman

What company does Casey Goodman work for?

Casey Goodman works for Exl

What is Casey Goodman's role at the current company?

Casey Goodman's current role is Senior Marketing Manager, Product and Brand.

What is Casey Goodman's email address?

Casey Goodman's email address is ca****@****ice.com

What schools did Casey Goodman attend?

Casey Goodman attended Indiana University Of Pennsylvania.

Who are Casey Goodman's colleagues?

Casey Goodman's colleagues are Ramandeep Kaur, Rashmi Gupta, Alyssa Borbely, Kunal Dagar, Kanishka Singh, Palash Patel, Nina Chantelane Barte-Pangandoyon.

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