Casey Harsh Email & Phone Number

United States

San Francisco, California, United States

San Francisco, California, United States

• Led UM Shopper West
• Supported UM west coast clients with shopper/commerce media strategy and execution
• Assisted clients in JBP negotiations with key retailer’s Retail Media Networks including but not limited to Walmart and The Home Depot
• Built specialized integrated teams that best support each client's business

San Francisco, California, United States

• Relocated to San Francisco and established a new division of UM Shopper, UM Shopper West. The point person for all west coast shopper opportunities and new business.
• Led commerce media strategy and execution for E&J Gallo, an Alc Bev company
• Introduced national shopper strategy and tactics to a CPG company, Truvia
• Built a team to support Columbia Sportswear Retail stores as consumers started to return to in store shopping post COVID lockdowns
• Established and led the DTC performance team for GoPro
• Created a Shopper newsletter that goes out weekly to the shopper team and UM leadership

New York, New York, United States

• Managed and led the Hershey Walmart Shopper business including full year planning and execution as well as building a holistic strategy with the brand team
• Created a search strategy for Hershey specific to Walmart and worked to have the client participate in BETA opportunities
• With extensive knowledge of Walmart media, led strategic conversations across multiple accounts with Walmart and guided clients through the transition from Triad to WMG
• Assisted in managing the Henkel Beauty Shopper account including building strategy and tactical plans with Amazon and Walmart
• Created a methodology and formula, SalesYieldTM, to estimate projected ROAS, revenue and units sold based on full funnel media
• Participated in multiple new business pitches

New York, New York, United States

• Led the global GoPro Shopper account from 2017 through April 2019, which included managing the day to day as well as overall strategy
• Owned overarching Amazon strategy and execution including Amazon Advertising (formally AMG) and Sponsored Ads. Also received the first accreditation from Amazon for search.
• Established processes to support GoPro, who was a new client for Shopper in 2017. Also developed multiple templates that created efficiencies to give the team more time to work on strategy and digestible insights to.
• Trained multiple associates in Amazon as well as general shopper media
• Worked closely with national/brand teams to build holistic plans and insights
• Product advisor for Amazon which included providing feedback as well as recommendations for advertising units

• Evergreen Trading
• Work with multiple clients across various industries including liquor, grocer, pharma, CPG and retail
• Develop and activate comprehensive digital media plans based on individual clients’ needs and campaign objectives
• Negotiate buys to drive efficiencies per client goals, including trade and barter deals for both clients and publishers
• Manage campaign optimizations, monthly/weekly reporting, billing, budget analysis, tracking and forecasting for all clients

Newark, DE

• Monitoring and cataloging media stories.
• Writing and editing news briefs for UDaily.
• Creating and updating profiles for the UD Experts website, which included a backlog of 1000 entries.
• Assisted directly with the press during important events on campus including, Delaware congressman John Carney touring the new UD Interdisciplinary Science and Engineering Laboratory and the announcement of the new.

• Traveled to existing GoPro dealer's retail locations in NY, Long Island and Delaware.
• Held clinics to train retail staff on how to use new and existing GoPro products.
• Worked to develop retail staff's knowledge of products to better fit their target market and increase sales.
• Updated existing point-of-purchase marketing equipment.

• Office responsibilities for busy year round ride school and summer camp.
• Computer input including bookkeeping, accounting and payroll.
• Seeking out and connecting with potential customers to help them find the ride program that fit each individual's needs and expectations.
• Working directly with existing customers to enhance and maintain a fulfilling and safe riding experience.

• Certified Riding Instructor (certified in First Aid and CPR/AED).
• Taught mounted and un-mounted, English style-riding lessons for children ages 3-16 for both summer camp and year round classes.
• Taught and developed lessons for horse science classes for all age groups.
• Mentored assistant instructors to become ride instructors.