Casey Harsh Email & Phone Number

United States

San Francisco, California, United States

San Francisco, California, United States

Led UM Shopper West• Supported UM west coast clients with shopper/commerce media strategy and execution• Assisted clients in JBP negotiations with key retailer’s Retail Media Networks including but not limited to Walmart and The Home Depot• Built specialized integrated teams that best support each client's business

San Francisco, California, United States

• Relocated to San Francisco and established a new division of UM Shopper, UM Shopper West. The point person for all west coast shopper opportunities and new business.• Led commerce media strategy and execution for E&J Gallo, an Alc Bev company• Introduced national shopper strategy and tactics to a CPG company, Truvia • Built a team to support Columbia Sportswear Retail stores as consumers started to return to in store shopping post COVID lockdowns• Established and led the DTC performance team for GoPro• Created a Shopper newsletter that goes out weekly to the shopper team and UM leadership

New York, New York, United States

• Managed and led the Hershey Walmart Shopper business including full year planning and execution as well as building a holistic strategy with the brand team• Created a search strategy for Hershey specific to Walmart and worked to have the client participate in BETA opportunities • With extensive knowledge of Walmart media, led strategic conversations across multiple accounts with Walmart and guided clients through the transition from Triad to WMG • Assisted in managing the Henkel Beauty Shopper account including building strategy and tactical plans with Amazon and Walmart• Created a methodology and formula, SalesYieldTM, to estimate projected ROAS, revenue and units sold based on full funnel media• Participated in multiple new business pitches

New York, New York, United States

• Led the global GoPro Shopper account from 2017 through April 2019, which included managing the day to day as well as overall strategy• Owned overarching Amazon strategy and execution including Amazon Advertising (formally AMG) and Sponsored Ads. Also received the first accreditation from Amazon for search.• Established processes to support GoPro, who was a new client for Shopper in 2017. Also developed multiple templates that created efficiencies to give the team more time to work on strategy and digestible insights to drive better performance of media• Trained multiple associates in Amazon as well as general shopper media • Worked closely with national/brand teams to build holistic plans and insights• Product advisor for Amazon which included providing feedback as well as recommendations for advertising units

Evergreen Trading• Work with multiple clients across various industries including liquor, grocer, pharma, CPG and retail• Develop and activate comprehensive digital media plans based on individual clients’ needs and campaign objectives• Negotiate buys to drive efficiencies per client goals, including trade and barter deals for both clients and publishers• Manage campaign optimizations, monthly/weekly reporting, billing, budget analysis, tracking and forecasting for all clients

Newark, De

• Monitoring and cataloging media stories. • Writing and editing news briefs for UDaily.• Creating and updating profiles for the UD Experts website, which included a backlog of 1000 entries.• Assisted directly with the press during important events on campus including, Delaware congressman John Carney touring the new UD Interdisciplinary Science and Engineering Laboratory and the announcement of the new president of the University of Delaware.

• Traveled to existing GoPro dealer's retail locations in NY, Long Island and Delaware. • Held clinics to train retail staff on how to use new and existing GoPro products. • Worked to develop retail staff's knowledge of products to better fit their target market and increase sales. • Updated existing point-of-purchase marketing equipment.

• Office responsibilities for busy year round ride school and summer camp. • Computer input including bookkeeping, accounting and payroll.• Seeking out and connecting with potential customers to help them find the ride program that fit each individual's needs and expectations.• Working directly with existing customers to enhance and maintain a fulfilling and safe riding experience.

• Certified Riding Instructor (certified in First Aid and CPR/AED).• Taught mounted and un-mounted, English style-riding lessons for children ages 3-16 for both summer camp and year round classes. • Taught and developed lessons for horse science classes for all age groups.• Mentored assistant instructors to become ride instructors.