Casey Hurbis Email & Phone Number

Jersey City, New Jersey, Us

Detroit, Michigan, Us

Adcraft Detroit is the US's oldest and largest marketing professional organization serving 2,000+ members in the metropolitan Detroit area who come from all segments of the marketing communications industry, from college students to young professionals to seasoned industry executives. Adcraft hosts over 50 educational, professional development, philanthropic and networking events annually so our members can learn, connect and grow.

Madison Heights, Michigan, Us

We turn science into everyday magic. Our mission is to create nanotechnology powered solutions that clean, protect and enhance everyday products for peak performance. We take nature’s own building blocks and turn them into innovations that are accessible and practical for our daily lives.We have a deep, innovative history in creating cutting-edge liquid nanotechnology solutions: where our formulas have been making waves as a premier cleaning solution for over three decades. Our diverse line of products are formulated in the USA and offer cleaning and protecting optimization for everything from eyeglasses to phone screens and windshields to shower doors. Other applications include solar panels, glass countertops, display cases, and bathroom surfaces. Our products form a lightweight, invisible forcefield of protection against the dreaded fingerprint smudge on any surface from china and porcelain to glass.

East Lansing, Mi, Us

ComArtSci is one of the largest and most respected communication colleges in the nation, with over 58,000 alumni.The Alumni Board collaborates with the Dean and Development Team to engage alumni and influencers to drive awareness and action for student professional development and experience.

The mission of the Detroit Sports Commission is to enhance the local economy and image of metro Detroit through attracting and hosting regional, national and international amateur sporting events. The DSC is a not-for-profit charitable organization, IRS 501 (C) (3), and a subsidiary of the Detroit Metro Convention & Visitors Bureau (DMCVB).

New York, New York, Us

The Adweek Executive Mentor Program was born out of the Adweek DEI Council to help advance DE&I in the C-Suite by uplifting qualified, diverse talent through personalized advisement and guidance from accomplished leaders. Through a thorough matching process, we pair mid to senior-level marketers with top CMOs and C-Suite members for 1:1 mentorship guidance to help accelerate their career goals.

Los Angeles, California, Us

COMMUNITY AND PROFESSIONAL NETWORKEstablished in 2011, the Brand Innovators community includes over 25,000 senior brand marketers from Fortune 500 and other leading brands from coast-to-coast, making it the largest professional network of its kind. The Brand Innovators Advisory Board and Professional Councils include some of the most innovative brand marketers or change agents in the marketing and media industries today.

Mountain View, Ca, Us

New York, Ny, Us

AIMM’S PURPOSE IS TO CREATE A MOVEMENT THAT REFLECTS A WORLD OF ACCEPTANCE BY CELEBRATING DIFFERENCES AND HIGHLIGHTING HUMAN TRUTHS THAT UNITE US.

Detroit, Michigan, Us

Detroit, Michigan, Us

We are powered by purpose in everything we do and I am responsible for leading the 300+ strong full-service in house agency team creating innovative brand communication strategies that will build our brand(s), leading to increased awareness (have you seen our BACK TO BACK USA TODAY AD METER SUPER BOWL ADS?) relevance and respect among our prospective and serviced clients while also driving business outcomes with our world class in house performance and publishing house marketing.Our in-house integrated agency services 14 Rocket Company brands including: Rocket Mortgage, Rocket Homes, Rocket Money, Rocket Loans, Rocket Pro TPO ,Rocket Central, Rocket Auto, Rocket Solar, Rocket Mortgage Canada, Rock Connections, and the Rocket Talent Brand. How so?-World Class Performance Marketing-SEO/SEM/Lead Acquisition, CRM, Testing & Learning, etc.-Develop breakthrough creative that is relevant and educates our clients while delivers a smile-Find the right audiences and deliver the right message every single time-Identify like minded partners and leverage our brands to make our clients lives easier-Stand up marketing and brand strategy for new companies/brands in the fin-tech space-Team produces over 26,000 assets + 1200 videos supporting fully integrated media plans across the Rocket brands/clients.-Utilizing our 26,000+ Rocket team members and our family of companies to advocate and be influencers within their own personal community-Tell the story of "Who We Are", this is an amazing company and culture and our story has to be told everywhere.

New York, Ny, Us

London, England, Gb

-Retail Marketing-Lead team of four (4) and creative and media agency AOR (128 FTE) with direct responsibility of Tier 2 marketing activities for the Chrysler, Dodge, Jeep, Ram, & FIAT Brands.-Owned creative and cross-screen creative strategy, development and production of Chrysler/Jeep/Dodge/Ram/FIAT Tier 2 activity. Team produces over 11,000 creative assets (TVC, Digital, Templates, POS, etc.) -Direct management of media strategy, planning, and buying of over 800 brand/DMA media plans.-Media Budgets: $600M+

London, England, Gb

• Lead a team of nine (9) and have direct responsibility and oversight of the advertising and communications planning and implementation including: Advertising Strategy, Commercial and Content Production, Media, Digital and Social Media Platforms, CRM (Prospect and Owner), Experiential, Licensing & Merchandising• Direct oversight of twenty two (22) Tier 1 advertising, marketing, and support agencies/suppliers for the FIAT brand.• Main point of contact for 23 internal cross-brand departments (CRM, Call Center, Business Centers, Finance, Legal, International Coordination, Design, etc.)• Managed all launch initiatives for the FIAT USA brand in the US after a 28 year hiatuso FIAT Sales targets have been met each year (2 year sales achievement it took Mini Cooper and Kia 5 and 7 years to achieve respectfully)o FIAT Awareness has risen from 8%-58% (GFK) since 2012o NAFTA Advertising creative has been used by over 45 countries• Managed all launch activities for five (5) vehicle and brand campaigns, including two (2) Super Bowl commercialso 2015 FIAT Commercial “Blue Pill” named top auto ad-USA Today• Launched FIAT USA experiential programs• Launched FIAT USA Social Platforms (Facebook, Instagram, Twitter, Tumblr, Google Plus, Pinterest, Vine)o Adweek-FIAT USA top social brand-2014o FIAT USA You Tube Channel-410M Lifetime Views• Developed and management of co-branded partnerships with: Beats by Dr. Dre, Vans, Eataly, Loews Hotels, Italia Independent, Jones Soda, Nordstrom’s & Banana Republic• Direct engagement and implementation of all FIAT USA product placements and celebrity partnershipso Charlie Sheen, PDiddy, Pitbull, Ben Stiller, Diane Von Furstenberg, Jennifer Lopez, Jay Leno, Pharrell Williams, Shaggy etc.• Developed first global advertising campaign for FIAT Brand (Immigrants)• Lead management of continued globalization of advertising strategy, production, and media programs• Core team member of FCA Global Advertising Summit committee

London, England, Gb

• Direct Responsibility and oversight of Ram Truck Tier 1 Media, Social Media, and CRM activities• Led agency to develop and implement core hunting and fisherman integrated marketing programo Broadcast Sponsorships, Integration & Product Placement, Social Content, Experientialo Fantasy Football, Dan Patrick Radio Presenting Partnership, Vehicle Integration across network and YT shows reflective of Ram truck brand pillars• Implemented first time behavioral targeted commercial truck and small business digital strategy

New York, Ny, Us

• Direct management of Chrysler Jeep Dodge Ram Dealer Advertising Associations in the Great Lakes Business Center Region. • Was asked to assume Dodge responsibilities in 2007 (doubled staff and responsibilities.• Managed a team of twelve (12) staff in Detroit, Cincinnati, and Cleveland field offices• Annual billings: $260M• Launched initial Tier 2 digital platform-media strategy, landing pages, OLA, messaging• Development and implemented partnerships with: Detroit Tigers, Detroit Red Wings, Indianapolis Pacers, Cleveland Indians, University of Kentucky, Ohio State, NASCAR activations, and regional event sponsorshipsAgency 720: • Developed business plan and gained funding from Omnicom executive management to open a full service agency.• Identified and procured preferred agency partners, securing revenue sharing business model• Management of eight (8) staff consisting of regional account directors• Developed and implemented new business plan and prospectus for Retail 3• Secured multiple full service accounts with annual billings of $10.2M• Partnered with Omnicom partner agencies and worked on new business pitch teams on AOR RFP’s (T-Mobile, Michigan Lottery, Church’s Fried Chicken, Pulte Homes, Smart, Audi Digital)• Retail 3 was named Chevrolet preferred Tier 2 AOR in 2011 and rebranded “Agency 720”

New York, Ny, Us

• Led account, creative, and media team consisting of twelve (12) staff across field offices: Chicago, Cincinnati, Detroit, Milwaukee, Minneapolis, and St. Louis• Team was responsible for day to day direct supervision of the Chrysler Jeep Dealer Advertising Associations in the Midwest Region• Annual Billings: $165M

New York, Ny, Us

• Developed integrated marketing process and programs supporting the twenty eight (28) U.S. Dealer Advertising Associations • Served as lead trainer and field office support for five (5) SVP Management Supervisors • Implemented industry first ISO-9001 certification across entire field organizations• Direct management of Detroit Outstate Chrysler Jeep Dealer Advertising Association. Consisted of 124 dealers and $23M in media billing• Developed and maintained partnerships with: Grand Rapids Griffins, Michigan State University, Toledo Mudhens, Fort Wayne Wizards, Fort Wayne Komets, Muskegon Summer Celebration, Grand Rapids Auto Show

New York, Ny, Us

• Direct management of the Houston Jeep Eagle Dealer Advertising Association business• 10 DMA’s, Annual Billing: $14M, increased 55% over tenure

New York, Ny, Us

• Direct management of the Memphis Jeep Eagle Dealer Advertising Association business• 8 DMA’s, Annual Billing: $8M, increased 30% over tenure

New York, Ny, Us