Casey Crawford Newman Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

New York, United States

North American marketing leader supporting the evolution of QA.com; a high growth, high value company serving the skills and talent needs of the Fortune 500, helping them transform through a tech enabled approach to developing their people and skills for real business outcomes. www.qa.comwww.circusstreet.comwww.cloudacademy.com

Toronto, Ontario, Canada

Strategic consulting, data & analytics, marketing, consulting and planning, leadership and training, product and services innovations designed to find the needle in the haystack.

United States

I led the North American consulting team to deliver marketing and operations strategy, implementation, and optimization to our AA&D clients. My responsibility was to identify the businesses challenges, industry leading opportunities and implement a digital transformation strategy to deliver marketing, data management for segmentation & personalization, artificial intelligence solutions, eCommerce/web, mobile/AR, and social solutions. I was also responsible for recruiting a cross functional team… Show more I led the North American consulting team to deliver marketing and operations strategy, implementation, and optimization to our AA&D clients. My responsibility was to identify the businesses challenges, industry leading opportunities and implement a digital transformation strategy to deliver marketing, data management for segmentation & personalization, artificial intelligence solutions, eCommerce/web, mobile/AR, and social solutions. I was also responsible for recruiting a cross functional team of experts with industry first technology to implement the program and transform the way my clients approached data management, analytics, operations, and marcom functions. I viewed my job as guiding our clients to embrace forward thinking, technology led strategies that would ensure they were able to realize their full potential while future proofing for success around their medium- and long-term objectives. CLIENTS: Boeing, Ford, GM, Honda, Volkswagen, Toyota, Daimler, BMW, etc. MAIN ACTIVITIES AND RESPONSIBILITIES: Leadership, strategic planning, coaching and training, ideation, agile methodologies, workshop facilitation, agency leadership, contract negotiation, research, analytics. Show less

Greater Detroit Area

As lead strategic planner for General Motors I worked across all of the GM Brands (Chevrolet, GMC, Cadillac, Buick, AC Delco, Etc) for all key strategic markets. I worked with GM global leadership and all market level marketing directors to develop and execute GM’s global marketing and media plans. Our goal was to ensure a data analytics and tech led customer first approach while delivering effective and efficient brand and retail campaigns globally. I worked with and managed a team of over 40… Show more As lead strategic planner for General Motors I worked across all of the GM Brands (Chevrolet, GMC, Cadillac, Buick, AC Delco, Etc) for all key strategic markets. I worked with GM global leadership and all market level marketing directors to develop and execute GM’s global marketing and media plans. Our goal was to ensure a data analytics and tech led customer first approach while delivering effective and efficient brand and retail campaigns globally. I worked with and managed a team of over 40 talented people in Detroit that supported several hundred people who worked across our key strategy markets globally.MAIN ACTIVITIES AND RESPONSIBILITIES: Leadership, strategic planning, coaching and training, agency collaboration, contract negotiation, research, analytics. Show less

Singapore

As regional head of strategy, I was responsible for all aspects of media strategy and distribution. From the inception of research through to analytics and planning. Along with my team of regional strategy directors and market level strategic planners, we covered 127 markets with a focus on 11 key markets. I ran a dedicated team looking after the global interests of 7 brands including Chevrolet, Cadillac, Isuzu, Opel, Vauxhall, and Holden. Aligning the global priorities with local market… Show more As regional head of strategy, I was responsible for all aspects of media strategy and distribution. From the inception of research through to analytics and planning. Along with my team of regional strategy directors and market level strategic planners, we covered 127 markets with a focus on 11 key markets. I ran a dedicated team looking after the global interests of 7 brands including Chevrolet, Cadillac, Isuzu, Opel, Vauxhall, and Holden. Aligning the global priorities with local market objectives meant finding the delicate balance between brand health and commercial goals coordinated across global, regional and market level stakeholders. The role required focus, leadership and extreme levels of agility. Each day presented a new challenge and a new opportunity to put the consumer at the center of everything we did. Show less

Singapore

I served as the Asia Pacific key account director and strategic lead handling Unilever, Nestle, Kimberly Clark, BAT and others across 17 key markets in Asia Pacific. With support from my team of account managers, strategist and designers, I was responsible for establishing a collaborative partnership with between the client and the agency and identifying new ways in which my team could achieve their commercial and communications objectives. I worked closely our global strategy and creative… Show more I served as the Asia Pacific key account director and strategic lead handling Unilever, Nestle, Kimberly Clark, BAT and others across 17 key markets in Asia Pacific. With support from my team of account managers, strategist and designers, I was responsible for establishing a collaborative partnership with between the client and the agency and identifying new ways in which my team could achieve their commercial and communications objectives. I worked closely our global strategy and creative teams to develop new products and services that ensured that Barrows was an indispensable partner for our key accounts. I was an active and enthusiastic leader, working to develop new clients as well as grow our relationship with existing ones through innovation and best in class delivery. Show less

Dubai, United Arab Emirates

I served as the Asia Pacific client director and strategic lead handling Nestle, Kimberly Clark, and others across 17 key markets in Asia Pacific. With support from my team of account managers, strategist and designers, I was responsible for building a collaborative client agency partnership as well as identifying new ways in which my team could achieve our client’s business and marketing objectives. I worked closely with our global strategy and creative teams to develop new products and… Show more I served as the Asia Pacific client director and strategic lead handling Nestle, Kimberly Clark, and others across 17 key markets in Asia Pacific. With support from my team of account managers, strategist and designers, I was responsible for building a collaborative client agency partnership as well as identifying new ways in which my team could achieve our client’s business and marketing objectives. I worked closely with our global strategy and creative teams to develop new products and services that ensured that Barrows was an indispensable partner for our key accounts. I was an active and enthusiastic leader, working to develop new clients as well as grow our relationship with existing ones through innovation and best in class delivery. KEY ACCOUNTS / INITIATIVES:– Nestle (China)– Mondelez (APAC)– Kimberly Clark (APAC)– Unilever (APAC)– Barilla (China) Show less

Marketing, Political Science

Activities and Societies: Economics Club Masters Degrees in Marketing, Political Science and Pre-Law

Masters, Economics

Masters Degree in Economics

Ab, Business

Activities and Societies: Magna cum laude AA Degree in Political Science

Associate'S Degree, Architectural And Building Sciences/Technology, Honors