Casey Brown Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Successfully promoted from Director to Vice President in April 2022, reflecting exceptional leadership and contributions to the organization.Direct the Google partnership for planning solutions & data integrations, orchestrating initiatives to enhance functionality, integrate new datasets, and expand the client base.

New York, Ny, Us

Successfully promoted from Manager to Director in February 2021, recognizing exceptional performance and leadership in client consulting.Managed key client accounts including Google, Hulu, Roku, Barstool Sports, and Meredith Publishing, fostering strong relationships and driving business growth.Collaborated cross-functionally to develop and implement custom analytics and research studies tailored to meet client objectives and address specific challenges. Mostly focused on understanding audiences, measuring reach, and determining advertising effectiveness.

New York, Ny, Us

Promoted from Senior Research Analyst to Manager in April 2018, demonstrating leadership and strategic vision within the Digital Media Lab.Gained expertise in custom analysis, forced-exposure research, and survey development/implementation with the creation and success of Ad Format, Voice Analytics, and Branded Content.Managed Nielsen's Media Lab Fellowship program, mentoring and developing future leaders while fostering a culture of innovation and collaboration.Presented as a speaker at ARF Audience Measurement on topics such as Feed v. Read and Nielsen x Kargo collaboration (June 2017), showcasing thought leadership and expertise in the industry.

New York, Ny, Us

Provided audience/advertising measurement, custom primary research, and analytical support for 35+ clients across several verticals,delivering actionable insights and strategic recommendations to drive business growth and enhance client performance.Played a key role in establishing the go-to-market strategy for Nielsen's N-Score & Talent Analytics, identifying market opportunities and developing strategies to capitalize on them.Produced a keystone analysis for AGA in their quest to legalize sports betting, providing critical insights and strategic recommendations to support their initiatives.

New York, Ny, Us

Supported all major sports leagues and teams, delivering standard reporting and custom analytics to better understand viewership, performance, engagement, and fan profilesFocus on Linear TV ratings and ad performance while leveraging other Nielsen assets including surveys, match panels, buyer data, and social interactionsAssisted in the MVP development of Nielsen's N-Score including cross functional collaboration, survey development, and product design

Leading virtual and in-person wine tasting events for happy hours, corporate events, and team-building activities, making wine fun, educational and accessible to large groups or individuals.