Casey Curtis Email & Phone Number

Us

Born out of the trials of working agency side for nearly a decade and the multitude of operational challenges she faced along the way, Casey started Blackthorn to help agency owners navigate the complex challenges they encounter. Because let's face it, most folks don't start an agency to be in the day-to-day operations.At Blackthorn, we can help you transform your agency's operations to reduce drama, improve delivery, increase profit. We help you overcome the complexities of agency operations by conducting thorough audits, analyzing your processes, and identifying areas for improvement. Through meticulous analysis and strategic guidance, we uncover hidden potential, optimize operations, and enable sustainable growth.

After nearly a decade with my former agency I'm fortunate to be taking some time to rest, travel, spend time with friends and family, work on new projects, and seek out my next opportunity. Let's connect!

Seattle, Wa, Us

• Oversaw 90% of the company’s employees at ~30 resources across multiple teams, including SEO, Engineering, Advertising, & HR teams, while managing all operations, tools, platforms, systems, project management software, and finance functionalities through strategic problem-solving, minimizing responsibilities for the CEO by 80%• Headed key business development efforts consisting of pitch delivery to client leadership, defining pricing structures, and drafting SOWs, influencing 80% of the company’s new revenue since 2018 with a growth of 50% YOY for 8+ years• Co-managed a multi-million-dollar P&L for the entire business & all practice areas in collaboration with the CEO, supporting profitability for the company• Conducted a comprehensive evaluation to reconcile platforms & subscriptions. Plan would eradicate redundancies by 30%, accelerate operational efficiencies, & save $50K+ in annual expenses• Designed a comprehensive resume blinding initiative to strengthen Diversity, Equity, & Inclusion (DE&I), eliminating all bias from the recruiting and hiring process • Integral in establishing a stabilized service design, SOPs, pricing framework, and BD support, resulting in expediting time to delivery, strengthening quality, and escalating average service price by 125%• Introduced client delivery processes & facilitated client sentiment meetings with new service pitches to enhance quality and throughput of deliverables, achieving an average client tenure of 4+ years and expanding new project revenue from 40% of portfolio YOY• Appointed as the Science Mission Directorate SEO agency of record & led all contract developments and negotiations, expanding a short-term $20K SEO audit subcontract into a multi-year, multi-million-dollar direct relationship with 3 different NASA departments• Spearheaded the large-scale strategy for consolidating 600+ websites into a new science.nasa.gov platform, centralizing all NASA information into 1 location to streamline accessibility

Seattle, Wa, Us

Oversees client strategy and operations for Digital Advertising and Digital Strategy practices.

Seattle, Wa, Us

• Promoted from Director of Client Services to VP of Digital Strategy and then into SVP over a 2-year period, leading a high performing team of Digital Professionals across organic and paid marketing, content creation, and conversion rate optimization, resulting in designing and executing performance-driven strategies and fostering trusting client relationships• Conducted data-driven analysis and collaborated with the partner network, enabling customized digital strategies in alignment with business objectives to drive satisfaction• Fostered a collaborative and people-focused culture across the entire organization while maintaining a focus on company values, leading to cultivating individual interests and potential for all stakeholders

Seattle, Wa, Us

As VP of Digital Strategy I lead the Organic, CRO and Content teams to create performance based digital strategy for a wide range of diverse clients and industries.

Seattle, Wa, Us

• Led the Search Strategist team to develop client relationships and execute a seamless delivery process for all accounts through SEO and paid search analytics while providing high-end value, boosting client satisfaction ratings

Seattle, Wa, Us

• Built and directed the content marketing and content strategy divisions of the agency, expanding practice offerings to involve user testing and CRO• Coordinated and led strategy discussions and client presentations while maintaining the end-to-end performance of select accounts and deploying a content strategy for all accounts, delivering high-quality services to clients• Hired as a Search Strategist within the SEO startup agency as the 6th employee and earning a promotion to Sr. Search Strategist in 1 year, building out every practice area and evolving roles throughout tenure into operating the entire company, influencing the growth of the organization’s services

Seattle, Wa, Us

This was a blended position that combined Web Dev, SEO, Content Marketing, Graphic Design and client facing communication. In the role, I helped to grow the Content Marketing team while maintaining a focus on performance, revenue & brand growth. Responsibilities included:- Web Design & Development on Wordpress - SEM Landing Page Design & Development- SEO Audits- Content Audits & Strategies- Content Marketing & Outreach- Social Media Support

Seattle, Washington, Us

I've enjoyed teaching a Digital Marketing Bootcamp for the last few quarters. The SVC team are amazing and the students I've taught are so eager to learn and contribute amazing ideas. I really enjoy teaching and helping solve real-world problems, passing on actionable insights that can be implemented immediately.

Expansion of my previous position at BabyUnited. In this role, I was personally accountable for the B2C business performance & brand-wide systems integrations including the following: - eCommerce management for the BabyLegs and TicTacToe brands on the AbleCommerce platform- Planning & execution of all promotions- Affiliate program management- Content marketing, outreach & blogger sponsorships, influencer marketing- Consumer end marketing, social media & email campaigns- Email automation configuration & maintenance for B2C & B2B sales cycles- Creation of loyalty program- Analytics reporting- Maintenance of eCommerce integrations including Salesforce & Informatica

Expanded my position at BabyLegs (MarCom/Graphic Design Manager- October-March) to the BabyUnited Company which manages the BabyLegs & Tic Tac Toe brands. My position controlled and personally facilitated the promotion, analysis, and Social Media for both brands. - Creation of promotions & specials- Design of promotional assets & email marketing campaigns- Inventory management & merchandising - Coordinated User Generated Content program, editorial calendar & social media posting- Facilitated product reviews & brand pressIn addition to a day-to-day responsibilities, I spearheaded a major re-design of the Tic Tac Toe branding. I orchestrated the design & implementation of a new eCommerce website to incorporate the revitalized branding as well as overseeing the integration of new products into the current inventory management & CRM systems.

In this position, I executed promotions from creation through implementation. I provided graphic design for both B2B and B2C, administered the eCommerce back-end system, SEO and sales analysis to optimize results. I furthered our Social Media reach by growing our Facebook presence to 50k fans, expanded participation on Twitter and created a Pinterest and Instagram presence.

Fostered the BabyLegs brand through Social Media, Graphic Design, implementation of promotions and back-end eCommerce support.

Seattle, Washington, Us

Inside Sales Rep for several large accounts as well as daily sales.