Casey Sellers Email & Phone Number

Austin, Tx, Us

United States

Austin, Texas Metropolitan Area

Serving a portfolio of seven clients by creating strategic sales, financial, and marketing direction. Leading P&L analyses with each brand. Delivering comprehensive strategic sales plans based on brand goals along with the measurement tools for tracking progress. Providing wholesale marketing strategy via campaign calendars, retail assets, sales tools, etc. Linking client PR and marketing teams with brand ambassadors, influencers, and consumer activation roadmaps.•Delivered above budget sales results for clients by dealer base expansion into multi-store chains, co-ops, and buying groups within six months.•Developed framework for brand positioning with omni-channel campaign distribution for international brand.•Improved profitability for three brands proving a more profitable pricing model to leadership then guiding the clients through a price increase execution.•Generated compelling retail merchandising and employee engagement programs with retailers to expand brand footprint in-store with KPIs to track spend and performance.

Austin, Texas

Led the creation of a marketing function tasked with prioritizing marketing efforts within our dealer network.•Directed B2B marketing for five new product launches and seasonal launches at national and specialty retailer levels. •Accelerated sell-in growth to customers including Academy, Bass Pro/Cabela’s, REI, Scheels, Ace Hardware, Do-It-Best, Dick's Sporting Goods•Owned budget to aggressively increase brand presence at 1,120 dealer doors totaling a growth of branded space in retail of over 41,000 square feet in two years resulting in strong ROI •Increased profitability and delivered business-critical data by creating and implementing a dealer prioritization and classification system that directed marketing spend, routed more effective customer calls, enhance customer engagement.•Charted a Field Marketing (tech rep) program increasing sell through percentage of double digits per door.

Austin, Texas Area

Headed all trade and consumer events including strategically introducing the brand into new industry channels, expanding our dealer network, and gaining YETI’s brand penetration nationally. •Delivered revenue targets by achieving an average of 55% growth YOY in new dealers with proven 83% growth in sales orders for three consecutive years•Authentically navigated the brand into the Automotive, RV, Hearth & BBQ, and Hardware markets that brought on 2100 dealers and $30M in sales • Transformed YETI’s brand presence and implemented a lead capturing programat sales/industry shows increasing traffic over 50% in the first year•Partnered and negotiated with buying groups and cooperatives for sales incentives during markets for guaranteed order counts, booth placement, and advertising saving an average of $40,000 annually•Headed brand positioning through leading messaging, media negotiations, and brand efforts for allbrand events, trade shows and trade launches totaling 210 separate events.

Austin, Texas Area

- Led a team of customer service representatives to cover 850 accounts in 15 states- Build the new dealer vetting process and guidelines- Organized Independent Reps reporting for sales and commissions- Standardized YETI’s account collection process for dealers with aging outstanding invoices