Account Director for Element CG, A CG Life Company (formally The Market Element, a CG Life Agency) focusing on activating and elevating brands for early-stage and emerging life science and biopharma companies. We are a team of creatives, scientists, and storytellers specializing in breaking down complex scientific concepts to translate them into clear brand narratives and executions.

We believe every brilliant scientific breakthrough and pioneering healthcare product needs ingenuity to make it to market and reach as many people as possible. We are creatives, scientists, and storytellers driven to help emerging and established life science and healthcare companies commercialize their ideas. You bring the breakthrough, we bring the ingenuity to find the best path towards your next milestone. Part of the CG Life family, we make it a point to approach every engagement with creativity, humor, and a vibrance that helps bring ideas to life.

The American College of Chest Physicians is the global leader in advancing best patient outcomes through innovative chest medicine education, clinical research, and team-based care. With more than 19,000 members representing 100+ countries around the world, our mission is to champion the prevention, diagnosis, and treatment of chest diseases through education, communication, and research.

Responsible for the marketing and communications for an independent pediatric group (PediaTrust) and their revenue cycle management division that operates as its own entity (speroMD). Oversee the development and implementation of marketing and communication strategies, including marketing collateral for the central business office (CBO) and strategic business units/practices (SBU). Manage all digital and social media initiatives for both organizations to help differentiate our capabilities among a competitive landscape. Responsible for supporting practice efforts by building relationships with practice managers, physicians and key associations, including the coordination, management and attendance of conferences and events. Develop the overall brand messaging and ongoing marketing content to convey a compelling story via weekly blogs, quarterly newsletters, email campaigns, social media posts, internal and external articles and all marketing and sales materials. Manage all website updates (via WordPress) including copy changes, practice updates, announcements, job postings, events and classes and patient education information.

Drive ongoing campaigns for assistive technology products including developing marketing calendar, creating weekly emails and coordinating follow-up with sales team. Assist in the launch of a new product and developing content for marketing collateral including direct mail, emails, video scripts and website. Assess and implement a revised lead nurturing campaign leveraging Salesforce and current marketing automation system to create efficiency and nurture smarter. Work closely with sales team to build personalized campaigns for state initiatives and generate awareness for company curriculum and accommodation products.

Provided internal marketing support for in-house creative projects for the Corporate Learning Solutions and MBA/Admissions divisions. Served as liaison and project manager on multiple projects for Corporate Learning Solutions. Managed campaigns to promote Lake Forest MBA programs, accelerate lead generation and attract potential students to MBA Open House. Provided instructional design support to CLS program managers by building Leadership program content for brochure and supporting one-day programs.

Oversee and manage overall company re-branding including new logo, website and promotional materials for company main brand as well as partner brand. Copyright and edit all promotional materials for two separate brands including website, brochure, company boilerplate, product one-sheeters, emails, etc. Developed company brand standards document as well as internal employee values to ensure one voice across the organization both internally and externally. Manage event marketing including working closely with event coordinators at each event to ensure successful brand awareness and lead generation.

Develop comprehensive, strategic market development plans to help achieve and exceed revenue goals across a list that includes best-selling authors and high-growth products. Manage the end-to-end marketing and sales activities, from initial product information creation through all aspects of the marketing campaign development and execution. Identify and deploy direct marketing strategies to drive digital growth, including thought leadership campaigns and lead generation tactics. Build relationships with external customers and internal partners while developing high-impact events and working closely with the team at sales meetings, conferences and trade shows. Develop and conduct customer and internal-facing presentations live and virtually to help generate product awareness and drive sales.

Develop and implement multiple marketing programs, campaigns and projects customized to several Chicago Tribune Media Group essential brands while acting as a point of contact for stakeholders, partners, vendors and CTMG senior management. Utilize different marketing channels and resources to generate brand awareness across different cross-functional platforms including print, digital, display advertising, radio, broadcast and promotional/guerilla efforts. Align closely with Events and Sales teams to ensure timely and effective delivery of programs through events that meet the needs of target consumers as well as key advertisers/clients. Ensure that all programs, campaigns and projects meet deadlines and budget requirements set forth in overall marketing and media plans.

Managed the day-to-day client marketing communications operations including campaign/project strategy and planning, developing simultaneous project timelines and budgets to ensure that deadlines are achieved. Provided the highest quality of client service to multiple clients while maintaining a professional demeanor and establishing positive relationships.

Managed daily client communications and marketing/advertising programs while handling multiple projects simultaneously. Additionally, I developed and presented annual strategic marketing plans as well as individual project plans to help ensure client’s growth objectives.

Developed and implemented marketing programs for ONCOR headquarters as well as assisted in marketing programs for ONCOR affiliates including special events, marketing packages, press releases, affiliate case studies, ONCOR website and other communication materials.

Developed and maintained effective marketing programs to assure communication with outside vendors while managing multiple projects simultaneously. Additionally, I managed the development of marketing materials for industry market/trade shows for Butler sales representatives as well as oversaw all advertising efforts and new product promotions within customers’ stores.

Developed and maintained close relationships with the firm’s attorneys while supporting crucial marketing efforts. Managed the firm’s website and coordinated with attorneys and website developers regarding postings as part of weekly updates. I also compiled and organized necessary attorney information and wrote corporate press releases for new attorneys as well as firm’s new partner elects. Additionally, I managed coordination of all print advertising including space and material deadlines, film and proofs and production of promotional marketing materials for all attorneys.

McDermott, Will & Emery is an integrated, international law firm with recognized strength in tax, private equity, mergers and acquisitions, health care, high-stakes litigation, and many other key areas of transactional and regulatory law.