Casey Lee

Casey Lee Email and Phone Number

Executive Director of the Guinn Center @ Guinn Center
Casey Lee's Location
Tampa, Florida, United States, United States
Casey Lee's Contact Details
About Casey Lee

* 18+ years of marketing and communications experience both agency and client side* Worked with brands such as Disney, Capital One, Hilton Hotels and Moe's Southwest Grill* Led the digital marketing transformation of Seacoast Bank ($7B financial institution NASDAQ: SBCF)* Led a 3-year digital rebrand initiative of AdventHealth ($12B not-for-profit health system)* Led the data overhaul, ROI modeling and forecasting for two major health systems in TN* Increased annual net revenues for multiple healthcare service lines and hospital campuses * Launched three integrated digital marketing departments* Work featured in Adweek and Ad Age* Gold Shorty Award (Healthcare and Pharma)* Social Media Leader of the Year (Financial Services)* Recognized by Forbes, Google, Facebook, Pinterest, AMA, ADDYs* Pro bono marketing support provided to over 15 nonprofits* Inspired company's first-ever mentoring and leadership program for female associates

Casey Lee's Current Company Details
Guinn Center

Guinn Center

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Executive Director of the Guinn Center
Casey Lee Work Experience Details
  • Guinn Center
    Executive Director
    Guinn Center Jan 2024 - Present
    Head of community impact, marketing and operations. Focused on helping people celebrate life events, execute their ideas, connect with community, and explore STEM+
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  • The Johnson Group
    Director Of Strategy & Execution
    The Johnson Group Mar 2021 - Dec 2023
    Chattanooga, Tn, Us
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  • 22Squared
    Associate Director Of Communications Strategy & Planning
    22Squared Oct 2017 - Feb 2021
    Atlanta, Ga, Us
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  • Seacoast Bank
    Vp, Digital Marketing Officer
    Seacoast Bank Apr 2014 - Sep 2017
    Stuart, Florida, Us
    Head of inbound marketing and content strategy including: email, mobile, social media, paid search, display, seo, video and landing pages. Leadership role in user experience, customer experience, and conversion rate optimization across the digital ecosystem. Accountable for website lead generation, CRM strategy, and online reputation. Key strategic role in overall digital strategy, and transforming the business model and company culture. Successful initiatives to date include: Launching the email channel from the ground up to be used for cross sell, prospecting and customer communication; leading the digital marketing efforts for five mergers & acquisitions/customer conversions; managing the digital components of the company-wide rebrand (logo and name); overseeing the build of the existing ecommerce website including the content managment system, marketing automation, and end to end tracking; leading the company's first-ever enewsletter from conception to launch with list management over 100K subscribers; managing the overhaul of the bank's social media strategy including customer service. Notable accomplishments include: Optimizing cost per lead to decrease over 200% and inbound leads to increase over 1000%; won Social Media Leader of the Year among all community banks in the country; speaker at Google Chicago on the topic of micro moments and selected as a customer success story.
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  • Evok Advertising
    Digital Strategy Director
    Evok Advertising 2011 - 2014
    Lake Mary, Fl, Us
    Director of interactive, digital and social strategies for a top five Orlando ad agency. Leads a team of search engine optimization (SEO), website project management, online media buyer, social media and email marketing specialists, which has grown from one person to a six-person integrated team under my direction. Additionally, oversees a network of development partners used to build website and application functionalities for the agency’s suite of clientele. Accountable for agency’s content marketing initiative across numerous media, specifically the enewsletter, social networks and website. Member of the pitch team for new business development, specifically responding to and winning RFPs. Member of the executive leadership team upon which agency goals are developed and then cultivated throughout the staff to ensure growth and innovation for our clients. Responsible for showing clients ROI for their integrated campaigns by working closely with all department heads and the account service team to ensure key performance indicators (KPIs) are firing on all cylinders. Accountable for providing valuable feedback to all vested parties from social media so that insights can be applied to all aspects of the marketing plan, most importantly the stewardship of the brand’s customer service. Leads the agency’s professional development program to help junior team members elevate their knowledge of digital marketing, integrated marketing and application of strategies and tactics by industry and by medium. Ultimately responsible for the digital ecosystem and online reputation of all agency clients, the agency itself and the staff including ongoing analysis and optimization so that every day is better than the day before.
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  • Area203 Digital
    Account Strategist
    Area203 Digital 2008 - 2011
    Managed strategic plans, campaigns and brand standards for fourteen extensive marketing portfolios for clients positioned within the financial, technology and non profit industries. Led $50 million annual integrated marketing budget for the agency’s largest client, an online lender within the financial industry. Accountable for the big picture and managing ventures from start to finish. Researched, analyzed and recommended growth opportunities including public relations strategies, new product launches, logical line extensions, pricing strategies, customer relationship management (CRM) programs, brand management and integrated marketing communications. Worked extensively with IT, creative and analytics to launch and manage channels including pay-per-click (PPC), SEO, mobile, affiliate, email, landing page optimization, display, web development, user experience (UX), corporate identity, print, broadcast and special events.
  • Waterhouse Public Relations
    Account Executive
    Waterhouse Public Relations 2006 - 2008
    Supported multiple local, regional and national accounts including Krystals, Mayfield Dairy, City of Chattanooga, Chattanooga Metropolitan Airport, Electric Power Board (EPB) and the North American Laminate Flooring Association (NALFA). Developed, pitched and implemented full scale communications initiatives including media planning. Monitored budgets to ensure accounts were profitable for both the client and the agency. Projects included press releases, press kits, press conferences, media alerts, special events, feature stories, fundraising and overall brand reputation management.
  • Five-05 Marketing
    Project Manager
    Five-05 Marketing 2005 - 2006
    Built and maintained production/traffic processes allowing for efficient management of client work flow. Improved productivity enabling growth and additional partnerships with new clients. Responsible for fully understanding every aspect of a project, assigning the project to the appropriate team members, time management to ensure deadlines were met, proofs, client approvals, revisions and final presentation of a completed project.
  • Catalyst Fitness
    Communications Intern
    Catalyst Fitness 2004 - 2005
    During final year of college won a paid internship with a local company. Responsible for doubling the clientele base through traditional marketing mix elements including print media, direct mail, direct sales and branding. Accountable for employee payroll, customer and vendor relations, scheduling and weekly public speaking engagements.

Casey Lee Skills

Social Media Marketing Digital Marketing Advertising Marketing Strategy Marketing Email Marketing Integrated Marketing Digital Strategy Social Media Strategic Planning Social Networking Public Relations Seo Strategy Online Advertising Media Buying Interactive Marketing Media Planning Brand Management Product Development Press Releases Lead Generation Account Management Sem Analytics Brand Development Facebook Blogging Project Management Crm Search Engine Optimization Customer Relationship Management

Casey Lee Education Details

  • Kennesaw State University
    Kennesaw State University
    Marketing

Frequently Asked Questions about Casey Lee

What company does Casey Lee work for?

Casey Lee works for Guinn Center

What is Casey Lee's role at the current company?

Casey Lee's current role is Executive Director of the Guinn Center.

What is Casey Lee's email address?

Casey Lee's email address is cc****@****ank.com

What is Casey Lee's direct phone number?

Casey Lee's direct phone number is +140770*****

What schools did Casey Lee attend?

Casey Lee attended Kennesaw State University.

What are some of Casey Lee's interests?

Casey Lee has interest in Event Planning, Fashion, Social Networking, Fitness/certified Personal Trainer, Movies, College Football, Industry Reading.

What skills is Casey Lee known for?

Casey Lee has skills like Social Media Marketing, Digital Marketing, Advertising, Marketing Strategy, Marketing, Email Marketing, Integrated Marketing, Digital Strategy, Social Media, Strategic Planning, Social Networking, Public Relations.

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