Please InMail or email mail@caseylessard.com if you are interested in:CONTENT MANAGEMENT AND PUBLISHING | STRATEGIC COMMUNICATIONS• Strategic Communications & Leadership: Proven ability to lead teams and guide senior leadership in sensitive and high-stakes communications using a whole-of-government approach.• Digital Content Management & Publishing: Expertise in CMS platforms (Drupal, WordPress) and driving digital engagement through web, social, and app-based platforms.• Creative Content Production: Skilled in producing compelling written, video, and visual content.• Project & Team Management: Strong management skills, overseeing distributed teams, major projects, and budgets to deliver high-quality outcomes on time.• Analytical & Problem-Solving Skills: Able to interpret complex information and data for actionable insights and effective audience engagement strategies.• Adaptability & Cross-Cultural Communication: Experienced in working within diverse environments and incorporating cultural values into government communications.• Tools & Software: Proficient in Microsoft Office (Word, Excel, PowerPoint), Adobe Creative Suite, and various CMS platforms.CAREER HIGHLIGHTS• Directed planning and on-site management for two major events: the signing of the Nunavut Lands and Resources Devolution Agreement and the celebration of Nunavut's 25th anniversary.• As web lead, successfully completed the Government of Nunavut's three-year transition from Drupal 7 to Drupal 9, overseeing content verification for programs and services in four official languages.• Led a strategic campaign to unify and enhance the Government of Nunavut's digital brand, achieving blue-checkmark social media verification and growing authentic followers by 40% in six months.• Spearheaded the development of an award-winning website and app for Nunavut News, increasing Facebook followers by 20x in two years and doubling newsletter engagement metrics.• Founded a popular regional media outlet that became profitable from its first issue, winning 21 national and regional awards for writing, photography, and design.
Listed skills include Journalism, Editorial, Photography, Newspapers, and 32 others.