Casey Lessard
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Casey Lessard Email & Phone Number

Director, Communications – Government of Nunavut | Public Affairs, Media Relations, and Community Engagement at Government of Nunavut
Location: Iqaluit, Nunavut, Canada 19 work roles 5 schools
1 work email found @gov.nu.ca LinkedIn matched
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Role
Director, Communications – Government of Nunavut | Public Affairs, Media Relations, and Community Engagement
Location
Iqaluit, Nunavut, Canada
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Who is Casey Lessard? Overview

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Quick answer

Casey Lessard is listed as Director, Communications – Government of Nunavut | Public Affairs, Media Relations, and Community Engagement at Government of Nunavut, a company with 1268 employees, based in Iqaluit, Nunavut, Canada. AeroLeads shows a work email signal at gov.nu.ca and a matched LinkedIn profile for Casey Lessard.

Casey Lessard previously worked as Director of Communications at Government Of Nunavut and Manager of Communications, Education and Outreach at Government Of Nunavut. Casey Lessard holds Bachelor Of Arts - Ba from Western University.

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Email format at Government of Nunavut

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{first_initial}{last}@gov.nu.ca
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Profile bio

About Casey Lessard

Please InMail or email mail@caseylessard.com if you are interested in:CONTENT MANAGEMENT AND PUBLISHING | STRATEGIC COMMUNICATIONS• Strategic Communications & Leadership: Proven ability to lead teams and guide senior leadership in sensitive and high-stakes communications using a whole-of-government approach.• Digital Content Management & Publishing: Expertise in CMS platforms (Drupal, WordPress) and driving digital engagement through web, social, and app-based platforms.• Creative Content Production: Skilled in producing compelling written, video, and visual content.• Project & Team Management: Strong management skills, overseeing distributed teams, major projects, and budgets to deliver high-quality outcomes on time.• Analytical & Problem-Solving Skills: Able to interpret complex information and data for actionable insights and effective audience engagement strategies.• Adaptability & Cross-Cultural Communication: Experienced in working within diverse environments and incorporating cultural values into government communications.• Tools & Software: Proficient in Microsoft Office (Word, Excel, PowerPoint), Adobe Creative Suite, and various CMS platforms.CAREER HIGHLIGHTS• Directed planning and on-site management for two major events: the signing of the Nunavut Lands and Resources Devolution Agreement and the celebration of Nunavut's 25th anniversary.• As web lead, successfully completed the Government of Nunavut's three-year transition from Drupal 7 to Drupal 9, overseeing content verification for programs and services in four official languages.• Led a strategic campaign to unify and enhance the Government of Nunavut's digital brand, achieving blue-checkmark social media verification and growing authentic followers by 40% in six months.• Spearheaded the development of an award-winning website and app for Nunavut News, increasing Facebook followers by 20x in two years and doubling newsletter engagement metrics.• Founded a popular regional media outlet that became profitable from its first issue, winning 21 national and regional awards for writing, photography, and design.

Listed skills include Journalism, Editorial, Photography, Newspapers, and 32 others.

Current workplace

Casey Lessard's current company

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Government of Nunavut
Government Of Nunavut
Director, Communications – Government of Nunavut | Public Affairs, Media Relations, and Community Engagement
iqaluit, nunavut, canada
Website
Employees
1268
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19 roles

Casey Lessard work experience

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Director Of Communications

Current

Iqaluit, Nunavut, Canada

  • Oversee content management and publishing for the government's communications in all official languages, plus media relations and communications planning
  • Provide strategic advice and guidance to the Premier’s Office, Deputy Minister, senior and middle management, and colleagues on sensitive communications and policy decisions
  • Manage team of four communications, media relations, and marketing specialists as direct reports, and provide communications support and training to leadership and staff in 11 government departments
  • As web lead, directed the final year of a three-year transformation of government's website from Drupal 7 to Drupal 9, including content verification for all programs and services in four languages
  • Led the planning, contract management, and on-site oversight for the signing of the Nunavut Lands and Resources Devolution Agreement – a nationally-televised ceremony with Prime Minister Justin Trudeau, Premier P.J..
Oct 2022 - Present

Manager Of Communications, Education And Outreach

Iqaluit, Nunavut, Canada

  • Department of Environment | Government department charged with promoting sustainable use of natural resources
  • Managed one employee and oversaw strategic planning, drafting and delivering of all announcements, statements, media lines, public education, engagement, and outreach
  • Planned, implemented, monitored, and assessed communications plans and strategies for key campaigns, projects, and activations using appropriate communication tools and channels
  • Planned and managed production and publishing of high-quality, on-brand content, including procurement, budgeting, translation coordination, reviews, and distribution
Sep 2020 - Oct 2022

Senior Communications Officer

Iqaluit, Nunavut, Canada

  • Department of Executive and Intergovernmental Affairs | Communications Division is the voice of government, issuing and vetting all communications
  • Edited and issued Government of Nunavut public relations materials, including press releases, public service announcements, social media, advertising, and employee engagement products
  • Grew brand position through innovative and creative approaches to audience and stakeholder analysis, communications plan implementation, and success metrics monitoring and evaluation
  • Ensured adherence to brand and quality standards in all published and written communications
Nov 2019 - Sep 2020

Owner

Iqaluit, Nunavut, Canada

- Copy editing and proofreading for Inuit-focused Northern clients- Photography services for clients such as Northwestel, Nunavut Tourism, The Globe and Mail, Maclean’s, Mental Health Commission of Canada- Creator of Iqaluit101.com business directory and house finder (fka SikSik Iqaluit City Guide)

Feb 2019 - Oct 2022

Instructor

Iqaluit, Nunavut, Canada

- Taught document and template design to new users of Microsoft Word

Sep 2019 - Nov 2019

Editor, Nunavut News

Iqaluit, Nunavut, Canada

  • Edited and managed multilingual content for print, digital and social media by reporters and contributors
  • Using a data-driven approach, helped grow the newspaper’s Facebook follower base from 500 to 10,000 in 2 years while increasing the email newsletter’s open and click-through rates by 2x
Oct 2016 - Sep 2019

Digital Product Developer

Iqaluit, Nunavut, Canada

  • Sought and received a year-long strategic communications assignment to increase digital engagement by producing a proof-of-concept website and app to move the newspaper chain to digital-first delivery
  • Recognized regionally as the best Online Special Project (2016 OCNA awards)
Oct 2015 - Oct 2016

Journalist

Iqaluit, Nunavut, Canada

  • Travelled across the North – Nunavut, NWT, Yukon and Alaska – and gained an understanding of Inuit culture and concerns
  • Won Canada’s top national community newspaper award for reporting (2015 CCNA)
May 2014 - Oct 2015

Community Development Coordinator

Grand Bend, Ontario, Canada

- Raised charity’s public profile to break records at fundraising concert and art sale- Represented centre publicly, wrote media releases, and managed web presence

Feb 2013 - Feb 2014

Journalist

Iqaluit, Nunavut, Canada

  • Coverage of food security and fatal Whiterow fire earned regional awards (2013 OCNA)
Aug 2011 - Oct 2012

Photography Marketing Representative

London, England, United Kingdom

- Represented and promoted international brands – including Chanel, Gap, Radley, Hush Puppies, Broadcast Awards – through the operation of luxury photo booths at events in the UK and France- Solicited new business through luxury wedding shows and industry events

Oct 2010 - Jul 2011

Publisher

Grand Bend Strip

Grand Bend, Ontario, Canada

  • Self-driven publishing experiment grew in three years to be one of top newspapers in Ontario
  • Built a newspaper from nothing with community spirit, volunteer helpers, and no budget
  • Published 50 issues in three years, earning a profit from issue one
  • Crafted a people-first, community-centric newspaper that earned 21 national and regional awards, including 10 in 2010, more than any other Ontario newspaper
Apr 2007 - Jul 2010

Creative Advisor For Student Newspaper

Toronto, Ontario, Canada

  • Provided creative, editorial and InDesign advice to teams of 15-20 final-year students producing Humber Et Cetera, named one of North America’s best student newspapers
Sep 2008 - Apr 2010

Photography & Design Instructor

Toronto, Ontario, Canada

  • Taught photography and Photoshop to 90 first-year and 60 post-graduate Journalism and Media Communications Specialist students annually
Sep 2007 - Apr 2010

Chief Photographer

Haliburton, Ontario, Canada

- Created photographs for Haliburton Echo and Minden Times, one weekly summer newspaper, and vertical publications- Worked with amazing people – Martha Perkins, Lance Crossley, Greg Hoekstra, and Jessica Young – and brought home a lot of awards (see awards section)

Feb 2006 - Apr 2007

Assignment Editor/Writer

Ctv

Kitchener, Ontario, Canada

- Supervised video report workflow from assignment to broadcast- Managed personal and staff workloads to meet strict deadlines

Aug 2001 - Oct 2005

Reporter

Elmira, Ontario, Canada

- Community newspaper reporter

Aug 2003 - Feb 2004

Transcriptions And Actualities Editor

Bbc World Service

London, England, United Kingdom

- Wrote news copy and edited interviews to provide complementary sound-bites - Performed fact-checking on breaking news from international correspondents

Mar 2001 - Aug 2001

News And Sports Director

London, Ontario, Canada

- Led team that received Canadian Interuniversity Sport's 2000 Fred Sgambati Award for University Sports Coverage

Nov 1998 - Jan 2001
Team & coworkers

Colleagues at Government of Nunavut

Other employees you can reach at gov.nu.ca. View company contacts for 1268 employees →

5 education records

Casey Lessard education

Facebook Journalism Project

Facebook

- Trained in search engine optimization and marketing, Facebook advertising, email newsletter optimization, user experience.

Hivuliqtikhanut Leadership Development Program, Supervisor Series

Government Of Nunavut Public Service Training

Nunavut History and Governance - Studied Nunavut governance and culture, with strong emphasis on the Nunavut Agreement (NA) and Inuit.

FAQ

Frequently asked questions about Casey Lessard

Quick answers generated from the profile data available on this page.

What company does Casey Lessard work for?

Casey Lessard works for Government of Nunavut.

What is Casey Lessard's role at Government of Nunavut?

Casey Lessard is listed as Director, Communications – Government of Nunavut | Public Affairs, Media Relations, and Community Engagement at Government of Nunavut.

What is Casey Lessard's email address?

AeroLeads has found 1 work email signal at @gov.nu.ca for Casey Lessard at Government of Nunavut.

Where is Casey Lessard based?

Casey Lessard is based in Iqaluit, Nunavut, Canada while working with Government of Nunavut.

What companies has Casey Lessard worked for?

Casey Lessard has worked for Government Of Nunavut, Northern Story, Nunavut Arctic College, Nnsl Media, and Grand Bend Art Centre.

Who are Casey Lessard's colleagues at Government of Nunavut?

Casey Lessard's colleagues at Government of Nunavut include Erin Cumming, Ainsley Hunt, Nicole Arnatsiaq, Sherri Mclellan, and Andrew Tagak.

How can I contact Casey Lessard?

You can use AeroLeads to view verified contact signals for Casey Lessard at Government of Nunavut, including work email, phone, and LinkedIn data when available.

What schools did Casey Lessard attend?

Casey Lessard holds Bachelor Of Arts - Ba from Western University.

What skills is Casey Lessard known for?

Casey Lessard is listed with skills including Journalism, Editorial, Photography, Newspapers, Photoshop, Social Media, Storytelling, and Indesign.

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