I spearhead initiatives that amplify our brand and captivate our enterprise audience. A significant milestone includes co-leading Miro's first-ever enterprise event series, "Innovation Imperative." Through collaborative efforts, I've established repeatable frameworks for virtual engagements, consistently surpassing industry standards in Net Promoter Scores (NPS) and driving substantial revenue growth, influencing millions in ARR.

Enhanced strategies that boosted revenue and built strong client relationships from the ground up. One standout achievement was leading a customized marketing program for a Fortune 100 client, which resulted in notable new revenue streams. I also refined our email campaigns, guiding many contacts into paid plans and creating promising pipeline opportunities for our sales partners.

Strategized, designed, and developed programs that increased product adoption (i.e. expansion) across our Enterprise accounts. To ensure these programs were effective, I partnered closely with Sales, Customer Success, and Product Managers. The type of programs included: email campaigns, webinars, and piloting ABM (account-based marketing).

Scaled lead generation programs by designing and executing integrated marketing campaigns spanning events, webinars, and persona-based marketing nurtures.

Planned and managed all event (in-person and virtual) logistics, including vendor and partner relationships.Monitored and measured the success of events and evaluated results in terms of marketing team OKRs. Worked cross-functionally with key stakeholders to develop and execute online/offline ads and web/email marketing to drive event participation.

Responsible for all demand generation campaigns to acquire and convert leads to new business. Project managed campaigns from ideation to execution. Worked cross-functionally with key stakeholders across marketing, sales, and executive team. Enabled the sales team with the proper information to ensure a strong hand-off. Tracked, analyzed and optimized KPIs for each campaign channel. Continued responsibilities and optimization of high-performing partner marketing programs, including “Hiring Hacks” webinar series.

Designed and executed partner marketing programs including; events, email campaigns, webcasts, and content marketing. Developed a successful partner onboarding strategy which included website listings and blog announcements. Maintained relationships with the ever-growing partner ecosystem and identified strategic partners that could support lead generation goals.

Project managed various marketing initiatives from ideation to development to launch (i.e. Greenhouse's first-ever Recruiting Optimization Summit). Executed administrative tasks relating to collateral development, campaigns, and events. Contributed to growing our reach, engagement, and social media presence.

Assisted Chief Communications Officer with planning and implementation of the strategy. Created, designed and wrote print and electronic materials to promote and maintain SSU brand image. Served as editor of “WorkPlace” a bi-weekly internal tool to increase awareness, share faculty and staff accomplishments and personalize the employee workplace experience. Managed the University employee online publication, “WorkPlace” using Google Analytics to track traffic, demographics, and success of publication. Developed strategic contacts to grow the campus footprint. Edited news items and story submissions to meet the quality standards of the brand. Scheduled and ran photo shoots to match submissions and enhance the appeal of online publication.

Promoted to a supervisory role in 9 months due to strong results-orientation. Supervised 3 marketing interns to execute marketing/PR strategy to the satisfaction of the school’s marketing manager. Worked directly with 4 SBE Program Directors to design and execute marketing strategies. Trained marketing interns in InDesign, press release writing, website maintenance, and relationship building. Managed accounts with key media outlets, ensuring timely delivery of all press releases and promotional material. Refreshed/maintained website, resulting in increased traffic with stakeholder groups.

Wrote press releases to 200+ media outlets in the North Bay community. Tracked and recorded media hits through Google Alerts, demonstrating over 100% growth over the course of one year.