Casey Mastrianna Email & Phone Number

Pleasanton, Ca, Us

As a Digital Marketing Manager at Veeva Systems, I lead the execution of impactful marketing initiatives for veeva.com and other strategic web properties. I support the coordination of stakeholder requests, aligning the right talent and resources, and ensuring successful project delivery.

Denver, Colorado, Us

At Zayo, I led the strategic direction and management of our public global digital properties. My role involved overseeing site strategy, including technical infrastructure and front-end publishing, to ensure alignment with our digital marketing objectives. With a portfolio of diverse web properties, I ensured coherence and peak performance across our platforms to amplify our digital reach.In 2023, I consistently exceeded web lead benchmarks through targeted digital channel marketing efforts, positioning our digital strategy as a key driver of success. Within just six months, I established paid search marketing (SEM, PPC) as the primary source of web leads. Additionally, I integrated advanced digital tools to elevate engagement, improve site accessibility, and optimize lead capture efficiency across all digital channels.

Denver, Colorado, Us

At Education Networks of America (ENA) by Zayo, I led web marketing initiatives for our EdTech SaaS and B2B websites, boosting customer satisfaction and online engagement. Specializing in front-end content publishing, SEO strategy, technical optimizations, UI/UX design, and strategic maintenance, I consistently enhanced web properties by aligning strategies with business objectives and collaborating with cross-functional teams.

At Swish Creative Studio, I brought brands to life through thoughtfully crafted narratives and visual identities, helping clients connect their values to their market positioning. From branding and web design to digital advertising and multimedia content, I led creative projects that resonated with audiences. Through advising on digital marketing strategies, I helped clients drive business growth. My passion for user experience (UX) and user interface (UI) design ensured that each touchpoint was intuitive, engaging, and impactful across platforms.

Carlsbad, Ca, Us

At Surftech, I supported global sales efforts for a network of 400+ dealers and customers. My responsibilities included helping drive sales, nurturing customer relationships, and providing comprehensive support in order management, forecasting, and claims resolution. Additionally, I collaborated cross-functionally with marketing and product development teams to align sales strategies with broader business objectives.

San Francisco, Ca, Us

During my time at Bleacher Report, I proofread and edited articles for grammar, style, and accuracy. I collaborated with writers to improve content structure, formatted articles for publication, and added multimedia elements. My role involved conducting research, fact-checking, and participating in brainstorming sessions and special projects. This experience honed my attention to detail, enhanced my editorial skills, and provided invaluable insights into digital sports media.

Irvine, California, Us

As the Social Media Manager at KimstaffHR, I led the development and execution of social media strategies to elevate brand visibility and drive talent acquisition. Reporting directly to the Chief Marketing Officer (CMO), I curated compelling content, managed accounts, and monitored performance metrics to optimize campaign effectiveness.

Warmond, Nl

At O'Neill, I assisted with customer needs, product inquiries, sales, and general service. I managed inventory, resolved customer issues, and served as the main contact for sunglass reps. This role enhanced my expertise in the hard and soft goods industry, sports and surf sector, communication skills, and retail operations.

Bachelor'S Degree

Associate Of Arts - Aa, Liberal Arts And Sciences/Liberal Studies