Casey Mathison Email & Phone Number

Calgary, Ab, Ca

Vancouver, Bc, Ca

Vancouver, Bc, Ca

Working with multiple brands (B2B, B2C, CPG) to develop and execute social media initiatives, and lead the brand experience team through mentoring. Provide employer and clientele with art direction and graphic design, including (but not limited to) brand and identity development, social and web graphics, advertising, web design and printed materials.-Perform research on current benchmark trends and audience preferences-Design and implement social media strategies to align with business goals-Set specific objectives and report on ROI-Generate, edit, publish and share engaging content daily-Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency-Communicate with followers, respond to queries in a timely manner and monitor customer reviews-Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)-Suggest and implement new features to develop brand awareness, like promotions and competitions-Stay up-to-date with current technologies and trends in social media, design tools and applications-Create impactful social ad campaigns across platforms like Twitter, Facebook and Instagram.-Design, create and maintain website-Product photography-Graphic design (developing templates, layout design, images for social media and blogs, web design, etc.)

Vancouver, Bc, Ca

Providing employer and clientele with art direction and graphic design, including (but not limited to) brand and identity development, social and web graphics, advertising, web design and printed materials.Creating impactful social ad campaigns across platforms like Twitter, Facebook and Instagram.Constructing and curating on-brand social media feeds, with a focus on visual and high converting platforms such as Instagram and Pinterest.Full social media management; including content creation through graphics and blogs, brand aligned content curation, copy writing, hashtag research, scheduling and monitoring for inbound and outbound engagement opportunities.

New York, Ny, Us

Developed and executed a thoughtful and robust social media strategy and program. Overall social media efforts have been geared towards the employer brand, establishing an online presence and extending the marketing and sales efforts.-Suggest and implement new features to develop brand awareness, like promotions and campaigns-Communicate with followers, respond to queries in a timely manner and monitor customer reviews-Generate, edit, publish and share engaging content daily across Facebook, Twitter and LinkedIn-Work with the marketing and events teams to establish strategies for events and campaigns.-Create graphics for social media posts and blogs-Build impactful social ad campaigns across platforms like Twitter, Facebook and LinkedIn-Create monthly analytics to report on social media performance

Graphic Communications And Print Technology, Graphic Design

Diploma, Business Administration And Management, Marketing