Cas Mcdaniel Email & Phone Number

Elkridge, Maryland, United States

North Carolina, United States

High Point, Nc

Identifies opportunities for customers through effective communication, adjusting messaging to fit and support customer needs and product expectationsCompletes product development focus groups across North America to collect data during the design process to determine and resolve design challenges to ensure successful product launch within commercial industries Creates North America sales presentations segmented by territory and industry requirements Researches marketing trends, defined new brand identity and communication strategies.

Develop marketing plans for the organization and provide planning and leadership by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the sales penetration goals.Developed brand identity that results in increased sales, brand loyalty and improving market share. Driving the growth of the brand to ensure all aspects of its marketing and manufacturing match.Works closely with the sales team; enabling them to meet their objectives by providing them with appropriate tools, materials, and presentations.Oversees direct communications with customers to ensure the CRM platform works seamlessly across the organization and captures all required information at key points in the customer life cycle.

Analysis of product and target market: trend forecasting, market size, demographics, and consumer demand. Conducted situation analysis, SWOT analysis, market segmentation, and marketing mix.Produced sales training materials and presentations for sales representatives by introducing developed marketing research tools.Conducted market research and product development to implement tactical marketing strategies for product positioning, national advertising campaigns, and direct mail developments while directing successful e-campaigns.Organized contract upholstery programs for Healthcare, Corporate, and Government markets including; research, product development, product positioning, and pricing strategies.